Atsumi Murata, Founder of Lovegraph, Appointed as Advisor to 90 Inc., Operator of '90 English'
90 Inc. announced the appointment of Atsumi Murata as brand advisor to strengthen the '90 English' coaching service brand.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 09:44 (262h 13m after Collected)
90 Inc. (Shibuya-ku, Tokyo, Co-CEOs: Shota Takada, Yutaro Kagamoto, hereinafter '90 Inc.'), operator of the English coaching service '90 English', announced that Atsumi (Anmitsu) Murata, founder of Lovegraph, has been appointed as brand advisor effective April 1, 2026. With her appointment, the company aims to further refine all customer touchpoints, including brand image, awareness, and learning experience, aspiring to become Japan's leading English coaching company.
Background of Appointment
In an era where all services and products are becoming commoditized, creating a brand where the warmth of the company and its members can be felt has become increasingly important.
Against this backdrop, Murata, a branding and design expert, was welcomed as brand advisor to strengthen the 90 English brand.
Murata is a former student of 90 English. She believes in the potential of the '90 English' brand so much that she states it was the only English learning method she could continue after experiencing setbacks for 10 years.
Furthermore, in addition to her experience in brand building through the founding, business growth, and M&A of Lovegraph Inc., Murata is currently working to realize a society where both work and family can be cherished as the representative of MILY Inc. By welcoming Murata, who possesses both real experience as a student and expertise as a business manager, branding, and design professional, as an advisor, we will promote the creation of a brand that can more clearly communicate the unique value of 90 English at all customer touchpoints.
Profile of Atsumi Murata
Atsumi Murata, Representative Director and CEO, MILY Inc.
Founder of Lovegraph Inc. Active as a web designer while studying at Doshisha University. Joined Recruit Holdings as a new graduate in 2015. In the same year, she co-founded Lovegraph Inc., which operates the on-demand photography service 'Lovegraph', and became CCO, serving as the head of brand. In 2022, joined the MIXI group through M&A.
Background of Appointment
In an era where all services and products are becoming commoditized, creating a brand where the warmth of the company and its members can be felt has become increasingly important.
Against this backdrop, Murata, a branding and design expert, was welcomed as brand advisor to strengthen the 90 English brand.
Murata is a former student of 90 English. She believes in the potential of the '90 English' brand so much that she states it was the only English learning method she could continue after experiencing setbacks for 10 years.
Furthermore, in addition to her experience in brand building through the founding, business growth, and M&A of Lovegraph Inc., Murata is currently working to realize a society where both work and family can be cherished as the representative of MILY Inc. By welcoming Murata, who possesses both real experience as a student and expertise as a business manager, branding, and design professional, as an advisor, we will promote the creation of a brand that can more clearly communicate the unique value of 90 English at all customer touchpoints.
Profile of Atsumi Murata
Atsumi Murata, Representative Director and CEO, MILY Inc.
Founder of Lovegraph Inc. Active as a web designer while studying at Doshisha University. Joined Recruit Holdings as a new graduate in 2015. In the same year, she co-founded Lovegraph Inc., which operates the on-demand photography service 'Lovegraph', and became CCO, serving as the head of brand. In 2022, joined the MIXI group through M&A.