Bike O and Premier Group's Joint Venture 'RIDE & LINK' Launches Membership Business for Motorcycle Dealers

RIDE & LINK Co., Ltd. (hereinafter 'RIDE & LINK'), a joint venture between Bike O & Company Ltd. (CEO: Atsushi Sawa, Headquarters: Setagaya-ku, Tokyo, Securities Code: 3377, hereinafter 'our company') and Premier Group Co., Ltd. (President and CEO: Yoichi Shibata, Headquarters: Minato-ku, Tokyo, hereinafter 'Premier Group'), has today launched 'Bike Premier Club Supported by Car Premier,' a membership business for motorcycle dealers. Simultaneously, 'Car Premier Nishi-Tokyo,' a verification store handling both four-wheel and two-wheel vehicles aimed at enhancing the customer experience, has opened in Fussa City, Tokyo. Currently, the mobility industry faces challenges such as delays in digital transformation (DX) among sales businesses and changes in consumer purchasing behavior. Against this backdrop, RIDE & LINK aims to develop businesses that lead to solving the challenges of the entire mobility industry by combining our company's distribution network and store operation know-how in the motorcycle market with Premier Group's expertise in finance, warranties, and online platform operation for businesses. In this initiative, in addition to business support through membership services for motorcycle dealers, we will also work to enhance the customer experience for purchasers through a composite sales store for four-wheel and two-wheel vehicles. About the Motorcycle Dealer Membership Business 'Bike Premier Club Supported by Car Premier' 'Bike Premier Club Supported by Car Premier' is a membership business for motorcycle dealers that broadly supports member business operations, including DX, by providing a shared inventory platform to support inventory distribution, as well as one-stop services essential for sales, such as warranties and finance. 1. About the Shared Inventory Platform Due to the large number of small and medium-sized businesses in the motorcycle industry, it is not uncommon for them to lose sales opportunities because they cannot secure sufficient inventory through their own networks alone, or to be troubled by long-term stagnant inventory. To solve these issues, the shared inventory platform launched this time allows member businesses to share their inventory online and complete sales between businesses. It also supports cross-regional distribution with delivery options for transactions with distant businesses. This makes it possible to vitalize inventory distribution and supports not only the expansion of business sales opportunities but also the improvement of cash flow. 2. Provision of Warranty and Finance Services As sales support services for member businesses leveraging Premier Group's know-how, we will offer an 'independent loan for motorcycles' and 'Car Premier breakdown warranty'. This will lead to sales opportunities by enabling the proposal of various payment methods, and by strengthening after-sales support, it will support the formation of continuous customer contact points such as maintenance and inspections in the future. About 'Car Premier Nishi-Tokyo' 'Car Premier Nishi-Tokyo' is positioned as a verification store that aims to enhance the customer experience by developing and verifying the ideal forms of 'customer service, warranty explanation, and financial proposals' required for the future, including DX. In the used mobility market, not a few users consider purchasing while feeling anxious due to the lack of clarity regarding prices, warranty details, and after-sales support. This store focuses on creating a comfortable and welcoming space centered on displayed four-wheel and two-wheel vehicles, proposing abundant inventory using various shared inventory platforms, and visually presenting warranty details and payment plans in an easy-to-understand manner using digital pamphlets. This allows us to propose a diverse lineup from four-wheel and two-wheel vehicles to electric mobility, and provides an environment where even first-time buyers of used cars and motorcycles can compare and consider with peace of mind. Motorcycle Display Four-wheel Vehicle Display Electric Mobility Display Scene from the ceremony: From left, Yoshiyuki Tsuchiya, Yoichi Shibata, Atsushi Sawa, Yuji Usui Through this initiative, we will strive to create a new trend in the industry with our composite mobility sales store for four-wheel and two-wheel vehicles and the membership business for motorcycle dealers. Store Name Car Premier Nishi-Tokyo Opening Date May 15, 2026 (Friday) 13:00 Location 1411-6 Kumagawa, Fussa-shi, Tokyo Access Approx. 18 minutes by car from Hachioji IC or Akiruno IC (along Route 16) Business Hours 10:00-19:00 (Weekdays) Closed Tuesdays ■ About RIDE & LINK Co., Ltd. Company Name RIDE & LINK Co., Ltd. Established December 2025 Representatives Multiple Representative Directors: Yoshiyuki Tsuchiya (Premier Group), Yuji Usui