Over 6,000 Units Sold on TikTok Shop*! CHARM MAKE BODY's 'Minimizing Bra' is a Huge Hit!

iiy Co., Ltd., a subsidiary of Four C's HD Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; Representative Director and President: Hirohiko Matsuno; TSE Standard Market Stock Code: 3726), which develops cosmetics and aroma products, has seen its popular 'Minimizing Bra' from the brand 'CHARM MAKE BODY' become a huge sensation, selling over 6,000 units* on TikTok Shop.

'CHARM MAKE BODY' is a brand created with the desire that by achieving a beautiful body, women will 'gain confidence, enjoy their daily lives, unleash their inherent charm, and enhance their beauty.'

Mainly, it offers products tailored to women's ideals and concerns, such as night bras, bras that instantly create volume while achieving a sleek body line, and maternity bras. The brand focuses not only on functionality but also on aesthetic beauty, having sold over 550,000 units in the series.

Sales and views are strong on TikTok Shop, which opened last September!

We primarily conduct marketing and promotions centered on utilizing SNS, and we quickly opened a TikTok Shop when it was introduced in Japan.

Our in-house influencer, Mikuni Kojima, known as 'Kojimiku,' who is also an executive officer, acts as a 'bra craftsman,' sharing information on products, how to choose a bra, and how to care for them.

CHARM MAKE BODY Official TikTok Account CHARM MAKE BODY TikTok Shop Minimizing Bra Product Page

Among these, posts related to choosing bras and product suggestions that solve the concerns of plus-size women who 'want to look slimmer!' and 'want firm support!' have received a great response.

Since its opening, the total views have exceeded 20 million*, with over 1,600* comments posted. We also received numerous requests for advice from 'Kojimiku,' who has been involved in bra development. The 'Minimizing Bra' has already sold 6,194 units* in about half a year since the TikTok Shop opened, making it a highly popular product.

We have achieved both rapid brand awareness expansion and sales acquisition in a short period.

Many of the comments received include sentiments like 'I have the same problem,' 'I want to try it,' and 'I can trust it.' We believe this is a result of our brand members speaking about the product's appeal 'in their own words' and conveying their honest feelings.

Kojimiku @ Bra Craftsman Official TikTok Account Kojimiku @ Bra Craftsman Official TikTok Account Kojimiku @ Bra Craftsman Official TikTok Account

Smooth transition from awareness to purchase, leading to increased sales!

Furthermore, due to TikTok Shop's algorithm, videos matching users' interests are recommended even if they don't search for them. This has led many people to say, 'I didn't know about it, but I wanted it after seeing it,' resulting in a smooth transition from awareness to purchase, unlike previous SNS platforms.

Leveraging our long experience in SNS marketing and promotion, along with immediate results like this case, we will continue to advance our efforts to expand awareness and sales in the future.

We will continue to make various posts, understanding users' feelings and acting as professionals in lingerie development.

Please look forward to the future of 'CHARM MAKE BODY' and the posts from 'Bra Craftsman Kojimiku,' the brand director.

*Sales: 6,194 units, Views: over 20 million, Comments: 1,679 (as of May 1, 2026)

◆ Product Overview

Product Name: Minimizing Bra

Price: 2,280 yen (tax included)

・Color variations: Black / Terracotta / Soft Blue / Ivory

・Size variations: L・XL・2XL・3XL・4XL・L-XL・XL-2XL

・Material composition: Main: Nylon 90%・Polyurethane 10%

Side lining: Nylon 80%・Polyurethane 20% ・Care instructions: Machine wash ・Closure type: 4 rows, 4 hooks ・Underwire type: Non-wire

Product page: https://charmmakebody.com/collections/fuwatto-slim-bra/products/chiisakumiserubra

【iiy Co., Ltd. Company Profile】

Company Name: iiy Co., Ltd.

Representative: Representative Director Hirohiko Matsuno

Headquarters: Aoki Bldg 2F, 4-1-10 Toranomon, Minato-ku, Tokyo

Established: December 2019

Business activities: Planning, development, sales, and e-commerce of women's wear

URL: https://iiy.jimdosite.com/

Instagram: https://www.instagram.com/charmmakebody/

X: https://x.com/charmmakebody/

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