[Working Women Survey] Over 1,000 Women Interviewed on "Undiscussable Menstrual Stress" Realities
iiy Co., Ltd. launched 'Kumopants,' absorbent sanitary shorts, on April 8, 2026, based on survey results revealing 'menstrual stress' among 1,366 working women. The new product aims to improve working women's quality of life by addressing issues like leakage, stuffiness, and odor.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:10
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 03:56 (17h 24m after Collected)
iiy Co., Ltd., a subsidiary of Fourseeds HD (located in Chuo-ku, Fukuoka City; Representative Director and President: Hirohiko Matsuno; TSE Standard Market Stock Code: 3726), which develops cosmetics and aroma products, launched its absorbent sanitary shorts, "Kumopants," on Wednesday, April 8, 2026. Prior to the launch, a survey was conducted among members of "Maison Able," a lifestyle support service for women living alone (operated by Able Co., Ltd.).
During the process of asking about expectations and anxieties regarding absorbent shorts, it became clear that even among close family and friends, there are "menstrual concerns" that are difficult to ask about now. This time, we focused on "working women" and compiled the "menstrual stress" that has become "commonplace" in the workplace.
◆PART 1: The reality of menstruation in general
"The Monthly Reality of Working Women" in Numbers
This survey analyzed responses from 1,366 "working women" including company employees, part-timers, contract employees, and freelancers. Menstrual concerns that continue during work were more serious than expected.
◆PART 2: What about the new generation item, "Absorbent Shorts"?
52% have used them. What is the "real reason" for those who haven't?
While interest in absorbent shorts is growing, there are many voices asking, "what's the reality?".
About half of women "know about them but haven't used them yet"
Even if women know about absorbent shorts, there are various hurdles before they actually start using them.
We will look in detail at the "dissatisfaction of experienced users and the anxieties of inexperienced users."
◆Working women want to achieve all of "no leakage," "no stuffiness," and "no odor"!
◆Developer's Comment
Towards a "fluffy and light week."
"A week of continuous worries about leakage, stuffiness, and odor."
This survey clearly showed that the "menstrual stress" felt monthly by working women is urgent and serious.
Amidst many people seeking comfort through trial and error, there were both expectations and anxieties regarding "absorbent shorts," making us feel like they weren't being used effectively.
We poured many commitments into helping women be free from the "menstrual stress" they feel and spend their days comfortably, both physically and mentally.
We believe that absorbent sanitary shorts "Kumopants" will be an ally to all working women.
Mikomi Kojima, also known as "Kojimiku," Brand Director responsible for product development and marketing at "CHARM MAKE BODY."
◆Product Overview
Product Name: Absorbent Sanitary Shorts "Kumopants"
Release Date: Wednesday, April 8, 2026
Price: 2,280 yen (tax included)
Color Variations: Black / Beige / Blue
Size Variations: S・M・L・XL・2XL
Materials:
Main body fabric / 95% cotton + 5% polyurethane (spandex)
Mesh fabric / 50% polyester + 50% bamboo charcoal polyester fiber
Absorbent fabric / 100% polyester
Waterproof fabric / 100% polyester + TPU laminate (composite)
Sales Locations:
Official Online Store
https://charmmakebody.com/products/kumopants
Rakuten Ichiba
https://item.rakuten.co.jp/charmmakebody/sanitaryshorts
Official LINE: https://x.gd/beX7K
【Survey Overview】
Survey Name: Maison Able × Charm MAKE BODY Present Campaign Questionnaire
Survey Method: Internet survey
Survey Period: Wednesday, March 4, 2026 to Wednesday, March 18, 2026
Survey Target: Working women including company employees, part-timers, temporary staff, contract employees, dispatched employees, and freelancers among campaign applicants.
Number of Respondents: 1,366 people
*Due to rounding of decimal places in graph figures, totals may not always reach 100%.
*When citing or reproducing this data, please clearly state the source (Maison Able × Charm MAKE BODY Survey 2026).
【iiy Co., Ltd. Company Profile】
Company Name: iiy Co., Ltd.
Representative: Hirohiko Matsuno, Representative Director
Head Office Location: Aoki Building 2F, 4-1-10 Toranomon, Minato-ku, Tokyo
Established: December 2019
Business Activities: Planning, development, sales, and e-commerce business of women's wear
URL: https://iiy.jimdosite.com/
Instagram: https://www.instagram.com/charmmakebody/
X: https://x.com/charmmakebody
TikTok SHOP: https://www.tiktok.com/@charmmakebody.official
Brands Handled: CHARM MAKE BODY https://charm
During the process of asking about expectations and anxieties regarding absorbent shorts, it became clear that even among close family and friends, there are "menstrual concerns" that are difficult to ask about now. This time, we focused on "working women" and compiled the "menstrual stress" that has become "commonplace" in the workplace.
◆PART 1: The reality of menstruation in general
"The Monthly Reality of Working Women" in Numbers
This survey analyzed responses from 1,366 "working women" including company employees, part-timers, contract employees, and freelancers. Menstrual concerns that continue during work were more serious than expected.
◆PART 2: What about the new generation item, "Absorbent Shorts"?
52% have used them. What is the "real reason" for those who haven't?
While interest in absorbent shorts is growing, there are many voices asking, "what's the reality?".
About half of women "know about them but haven't used them yet"
Even if women know about absorbent shorts, there are various hurdles before they actually start using them.
We will look in detail at the "dissatisfaction of experienced users and the anxieties of inexperienced users."
◆Working women want to achieve all of "no leakage," "no stuffiness," and "no odor"!
◆Developer's Comment
Towards a "fluffy and light week."
"A week of continuous worries about leakage, stuffiness, and odor."
This survey clearly showed that the "menstrual stress" felt monthly by working women is urgent and serious.
Amidst many people seeking comfort through trial and error, there were both expectations and anxieties regarding "absorbent shorts," making us feel like they weren't being used effectively.
We poured many commitments into helping women be free from the "menstrual stress" they feel and spend their days comfortably, both physically and mentally.
We believe that absorbent sanitary shorts "Kumopants" will be an ally to all working women.
Mikomi Kojima, also known as "Kojimiku," Brand Director responsible for product development and marketing at "CHARM MAKE BODY."
◆Product Overview
Product Name: Absorbent Sanitary Shorts "Kumopants"
Release Date: Wednesday, April 8, 2026
Price: 2,280 yen (tax included)
Color Variations: Black / Beige / Blue
Size Variations: S・M・L・XL・2XL
Materials:
Main body fabric / 95% cotton + 5% polyurethane (spandex)
Mesh fabric / 50% polyester + 50% bamboo charcoal polyester fiber
Absorbent fabric / 100% polyester
Waterproof fabric / 100% polyester + TPU laminate (composite)
Sales Locations:
Official Online Store
https://charmmakebody.com/products/kumopants
Rakuten Ichiba
https://item.rakuten.co.jp/charmmakebody/sanitaryshorts
Official LINE: https://x.gd/beX7K
【Survey Overview】
Survey Name: Maison Able × Charm MAKE BODY Present Campaign Questionnaire
Survey Method: Internet survey
Survey Period: Wednesday, March 4, 2026 to Wednesday, March 18, 2026
Survey Target: Working women including company employees, part-timers, temporary staff, contract employees, dispatched employees, and freelancers among campaign applicants.
Number of Respondents: 1,366 people
*Due to rounding of decimal places in graph figures, totals may not always reach 100%.
*When citing or reproducing this data, please clearly state the source (Maison Able × Charm MAKE BODY Survey 2026).
【iiy Co., Ltd. Company Profile】
Company Name: iiy Co., Ltd.
Representative: Hirohiko Matsuno, Representative Director
Head Office Location: Aoki Building 2F, 4-1-10 Toranomon, Minato-ku, Tokyo
Established: December 2019
Business Activities: Planning, development, sales, and e-commerce business of women's wear
URL: https://iiy.jimdosite.com/
Instagram: https://www.instagram.com/charmmakebody/
X: https://x.com/charmmakebody
TikTok SHOP: https://www.tiktok.com/@charmmakebody.official
Brands Handled: CHARM MAKE BODY https://charm