Korean Hat Brand "WHITE SANDS" with Soaring Sales Holds Pop-up Shop at Lumine Est Shinjuku!

MIRAISE Co., Ltd., a subsidiary of Four Cs HD Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; Representative Director and President: Hirohiko Matsuno; TSE Standard Market Stock Code: 3726), which develops cosmetics and aroma products, has acquired the exclusive distribution rights in Japan for the popular Korean hat brand "WHITE SANDS." A pop-up shop is currently being held at "Lumine Est Shinjuku" in Shinjuku-ku, Tokyo, from April 14th (Tuesday) to April 30th (Thursday). ■ Popular Korean Headwear Brand "WHITE SANDS" "WHITE SANDS" is a hat brand that enjoys stable support throughout the year in South Korea. It is loved by many celebrities, artists, and influencers, and is highly supported by female consumers aged 20 to 60 in Korea. It is a popular brand in Korea with annual sales exceeding 20 billion won. In addition to hats, it also offers a wide range of items such as parasols, and is expected to attract further attention both domestically and internationally as a Korean headwear brand. The products are characterized by their sophisticated design, comfortable fit, and UV CUT function, suitable for a wide range of coordination regardless of the season. ■ Chihiro Kondo Appointed as Brand Ambassador Talent Chihiro Kondo has been appointed as the brand ambassador for "WHITE SANDS." Many female fans who look up to her fashion, lifestyle, and parenting visit our shop. Active as a model and talent. Popular with over 3.6 million total followers on social media. She appears in a wide range of magazines, from fashion to parenting, and is extremely popular among young women and mothers. She is a multi-talented individual who also appears in many variety shows and produces products. As a popular brand in Korea, "WHITE SANDS" products are available for purchase, attracting many visitors every day. We offer a wide selection of hats and parasols perfect for the upcoming sunny season. With designs that combine fashion and practicality, they are ideal for daily use and as a fashion accent. Thursday, April 30th, is the last day. Please visit the "WHITE SANDS" pop-up shop at "Lumine Est Shinjuku" during the period. ■ Pop-up Shop Location Location: Lumine Est Shinjuku 3F (in front of the South Elevator) 3-38-1 Shinjuku, Shinjuku-ku, Tokyo Business Hours: Weekdays 11:00～21:00 Weekends and Holidays 10:30～21:00 【MIRAISE Co., Ltd. Company Profile】 Company Name: MIRAISE Co., Ltd. Representatives: Representative Directors Hirohiko Matsuno, Toil Kim Head Office: Aoki Building 2F, 4-1-10 Toranomon, Minato-ku, Tokyo Established: October 2025 Business Activities: E-commerce and retail sales of apparel products Sales Sites: Official Website: https://whitesands-official.jp/ ZOZOTOWN: https://zozo.jp/shop/whitesands/ Instagram: https://www.instagram.com/whitesands_official_jp/ 【Inquiries regarding products and sales】 MIRAISE Co., Ltd. Email: web@global-miraise.co.jp TEL: 03-6403-1810 【Inquiries regarding this press release】 Four Cs HD Co., Ltd. Public Relations Department Email: pr@4cs-holdings.co.jp TEL: 092-720-5460