Conclusion of Comprehensive Partnership Agreement with Faculty of Health and Sport Sciences, University of Tsukuba
Xebio Group and the University of Tsukuba signed a partnership agreement on April 1, 2026, aiming to solve societal health issues by accelerating the social implementation of sports science research.
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- 📰 Published: April 23, 2026 at 21:00
- 🔍 Collected: April 23, 2026 at 12:31
- 🤖 AI Analyzed: April 23, 2026 at 12:45 (13 min after Collected)
Xebio Group has concluded a comprehensive partnership agreement with the Faculty of Health and Sport Sciences, University of Tsukuba (hereinafter referred to as the University of Tsukuba) on April 1, 2026, aimed at accelerating the social implementation of research outcomes in the fields of physical education, sports, and health.
1. Background and Purpose of the Agreement
In Japan, social issues surrounding health, such as the increase in lifestyle-related diseases, have become prominent. Consequently, there is a strong demand for sports to play a role not only in promoting physical activity but also as a means to solve social issues, such as curbing medical expenses and revitalizing local communities.
To solidify such social value, a mechanism to return scientific knowledge to society is essential. However, there have been barriers from research to commercialization in the past, making the speed of implementation a challenge.
The Faculty of Health and Sport Sciences at the University of Tsukuba has a history of leading Japan's physical education and sports circles. It has accumulated extensive and advanced knowledge ranging from natural sciences to humanities and social sciences, covering everything from athletic performance improvement to health promotion. Treating sports as a subject for the pursuit of truth and cultivating human resources with a scientifically-grounded approach holds great potential for solving complex modern social issues.
On the other hand, the Xebio Group has delivered the value of sports to consumers across diverse areas by utilizing its nationwide store network and customer touchpoints.
Now, the two parties will build a collaborative framework that mutually complements their respective strengths to swiftly connect research results to social implementation. Starting with sports, the purpose of this agreement is to co-create new value that meets the demands of society, contributing to the realization of a sustainable society and the resolution of social issues.
2. Main Content of the Collaboration
(1) Joint Research for the Social Implementation of Sports Science
We will promote joint research based on the University of Tsukuba's advanced knowledge in physical education, sports, and health. By repeatedly verifying and improving the obtained results through the Xebio Group's business platform and swiftly implementing them in society as services and products, we will accelerate initiatives that contribute to solving social issues in this field.
(2) Cultivating Practical Human Resources to Lead the Next Generation
Through mutual exchange among students, young researchers, and practical personnel, we will promote practical learning (joint programs, internships, etc.) and cultivate leaders who will drive social implementation.
■ About Xebio Group
We, the Xebio Group, operate a nationwide sports retail business including "Super Sports Xebio," "Victoria," and "Golf Partner." We are also expanding our business domains to include the operation of sports teams, facility businesses, credit card businesses, and insurance businesses, continuously growing to support our customers' lifestyles. With "Sports that move your heart." as our statement, we help realize the sustainable development of sports, contribute to local communities, and support a healthy, fulfilling, and rich life with sports close at hand.
https://www.xebio.co.jp/ja/
1. Background and Purpose of the Agreement
In Japan, social issues surrounding health, such as the increase in lifestyle-related diseases, have become prominent. Consequently, there is a strong demand for sports to play a role not only in promoting physical activity but also as a means to solve social issues, such as curbing medical expenses and revitalizing local communities.
To solidify such social value, a mechanism to return scientific knowledge to society is essential. However, there have been barriers from research to commercialization in the past, making the speed of implementation a challenge.
The Faculty of Health and Sport Sciences at the University of Tsukuba has a history of leading Japan's physical education and sports circles. It has accumulated extensive and advanced knowledge ranging from natural sciences to humanities and social sciences, covering everything from athletic performance improvement to health promotion. Treating sports as a subject for the pursuit of truth and cultivating human resources with a scientifically-grounded approach holds great potential for solving complex modern social issues.
On the other hand, the Xebio Group has delivered the value of sports to consumers across diverse areas by utilizing its nationwide store network and customer touchpoints.
Now, the two parties will build a collaborative framework that mutually complements their respective strengths to swiftly connect research results to social implementation. Starting with sports, the purpose of this agreement is to co-create new value that meets the demands of society, contributing to the realization of a sustainable society and the resolution of social issues.
2. Main Content of the Collaboration
(1) Joint Research for the Social Implementation of Sports Science
We will promote joint research based on the University of Tsukuba's advanced knowledge in physical education, sports, and health. By repeatedly verifying and improving the obtained results through the Xebio Group's business platform and swiftly implementing them in society as services and products, we will accelerate initiatives that contribute to solving social issues in this field.
(2) Cultivating Practical Human Resources to Lead the Next Generation
Through mutual exchange among students, young researchers, and practical personnel, we will promote practical learning (joint programs, internships, etc.) and cultivate leaders who will drive social implementation.
■ About Xebio Group
We, the Xebio Group, operate a nationwide sports retail business including "Super Sports Xebio," "Victoria," and "Golf Partner." We are also expanding our business domains to include the operation of sports teams, facility businesses, credit card businesses, and insurance businesses, continuously growing to support our customers' lifestyles. With "Sports that move your heart." as our statement, we help realize the sustainable development of sports, contribute to local communities, and support a healthy, fulfilling, and rich life with sports close at hand.
https://www.xebio.co.jp/ja/