Nexwill Co., Ltd. Decided as "Regional Co-creation Partner" for the 2026 Season of "3x3.EXE PREMIER"
3x3.EXE PREMIER, a global professional 3x3 basketball league, has partnered with Nexwill Co., Ltd., a company specializing in distressed property acquisition and resale, for its 2026 season. This collaboration aims to address the growing issue of vacant homes in Japan by combining Nexwill's expertise with the league's nationwide network of 48 teams to promote regional revitalization.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 04:23 (371h 35m after Collected)
Xebio Group's Cross Sports Marketing Co., Ltd. (President and Representative Director: Takahiro Nakamura), which organizes the global professional league for 3x3 basketball, 3x3.EXE PREMIER, announced today that it has signed a contract with Nexwill Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoyuki Maruoka), a company that buys and resells distressed properties such as vacant homes and shared ownerships, to become a Regional Co-creation Partner for the 2026 season.
In Japan, vacant homes continue to increase, with the number of vacant homes with no intended use increasing approximately 1.8 times from 2003 to 2023 (Source: Results of the 2023 Housing and Land Survey (Preliminary Tabulation) (Ministry of Internal Affairs and Communications)). Vacant homes are often left unattended because they are more difficult to sell compared to general real estate, leading to various negative impacts such as collapse, aesthetic degradation, and illegal intrusion, posing a social problem.
Through this agreement, 3x3.EXE PREMIER, which has 48 teams based nationwide and a strong network, and Nexwill, which possesses proven results and expertise in addressing vacant homes, will co-create solutions by sharing information on vacant homes in each region and working towards problem-solving, thereby promoting regional revitalization.
■ Nexwill Co., Ltd. Representative Director Tomoyuki Maruoka's Comment
We are very pleased to sign this Regional Co-creation Partner contract with 3x3.EXE PREMIER. The vacant home problem is a nationwide social issue, particularly severe in rural areas. Our company has been working on vacant home measures through collaborations with local governments and sports teams. This partnership with 3x3.EXE PREMIER, which holds tournaments in urban areas across the country, will enable us to raise awareness among a wider audience. Leveraging the unifying power of sports rooted in communities, we aim to simultaneously solve the vacant home problem and revitalize regions.
■ Nexwill Co., Ltd. Overview
Company Name: Nexwill Co., Ltd.
Representative: Tomoyuki Maruoka, Representative Director
Head Office Location: PMO Shinbashi II 10F, 5-10-5 Shinbashi, Minato-ku, Tokyo
Business Content: Acquisition and resale business of distressed properties
Official Website: https://www.nexwill.co.jp/
3x3.EXE PREMIER Overview
Name: 3x3.EXE PREMIER
Founded: 2014
Organizer: Cross Sports Marketing Co., Ltd. (3x3.EXE PREMIER Management Office)
Approval: International Basketball Federation (FIBA)
Accreditation: Japan Basketball Association (JBA)
League Features: '3x3.EXE PREMIER' was established in 2014, approved by FIBA and accredited by the JBA, as the world's first professional 3x3 basketball league. 3x3.EXE PREMIER aims to produce players capable of competing at the world's top level, while also offering a style of sports viewing that everyone can enjoy, and providing new ways to enjoy sports and value through fusion with music and fashion. It has grown into the largest global league in the world, with 99 teams from 5 countries – Japan, Australia, New Zealand, Thailand, and Vietnam – participating in 2025.
■ About Xebio Group
We, the Xebio Group, operate sports retail businesses nationwide, including 'Super Sports Xebio,' 'Victoria,' and 'Golf Partner.' We are also expanding into areas such as sports team management, facility operations, credit card business, and insurance business to support our customers' lifestyles. Our statement, 'Sports that move the heart,' guides us as we continue to contribute to the sustainable development of sports, local communities, and help realize healthy, fulfilling, and enriched lives with sports accessible nearby.
https://www.xebio.co.jp/ja/
In Japan, vacant homes continue to increase, with the number of vacant homes with no intended use increasing approximately 1.8 times from 2003 to 2023 (Source: Results of the 2023 Housing and Land Survey (Preliminary Tabulation) (Ministry of Internal Affairs and Communications)). Vacant homes are often left unattended because they are more difficult to sell compared to general real estate, leading to various negative impacts such as collapse, aesthetic degradation, and illegal intrusion, posing a social problem.
Through this agreement, 3x3.EXE PREMIER, which has 48 teams based nationwide and a strong network, and Nexwill, which possesses proven results and expertise in addressing vacant homes, will co-create solutions by sharing information on vacant homes in each region and working towards problem-solving, thereby promoting regional revitalization.
■ Nexwill Co., Ltd. Representative Director Tomoyuki Maruoka's Comment
We are very pleased to sign this Regional Co-creation Partner contract with 3x3.EXE PREMIER. The vacant home problem is a nationwide social issue, particularly severe in rural areas. Our company has been working on vacant home measures through collaborations with local governments and sports teams. This partnership with 3x3.EXE PREMIER, which holds tournaments in urban areas across the country, will enable us to raise awareness among a wider audience. Leveraging the unifying power of sports rooted in communities, we aim to simultaneously solve the vacant home problem and revitalize regions.
■ Nexwill Co., Ltd. Overview
Company Name: Nexwill Co., Ltd.
Representative: Tomoyuki Maruoka, Representative Director
Head Office Location: PMO Shinbashi II 10F, 5-10-5 Shinbashi, Minato-ku, Tokyo
Business Content: Acquisition and resale business of distressed properties
Official Website: https://www.nexwill.co.jp/
3x3.EXE PREMIER Overview
Name: 3x3.EXE PREMIER
Founded: 2014
Organizer: Cross Sports Marketing Co., Ltd. (3x3.EXE PREMIER Management Office)
Approval: International Basketball Federation (FIBA)
Accreditation: Japan Basketball Association (JBA)
League Features: '3x3.EXE PREMIER' was established in 2014, approved by FIBA and accredited by the JBA, as the world's first professional 3x3 basketball league. 3x3.EXE PREMIER aims to produce players capable of competing at the world's top level, while also offering a style of sports viewing that everyone can enjoy, and providing new ways to enjoy sports and value through fusion with music and fashion. It has grown into the largest global league in the world, with 99 teams from 5 countries – Japan, Australia, New Zealand, Thailand, and Vietnam – participating in 2025.
■ About Xebio Group
We, the Xebio Group, operate sports retail businesses nationwide, including 'Super Sports Xebio,' 'Victoria,' and 'Golf Partner.' We are also expanding into areas such as sports team management, facility operations, credit card business, and insurance business to support our customers' lifestyles. Our statement, 'Sports that move the heart,' guides us as we continue to contribute to the sustainable development of sports, local communities, and help realize healthy, fulfilling, and enriched lives with sports accessible nearby.
https://www.xebio.co.jp/ja/