Egaodo Acupuncture and Moxibustion & Judo Rehabilitation Group Appointed as "Medical Partner" for 3x3.EXE PREMIER 2026 Season

Cross Sports Marketing Co., Ltd. (Representative Director: Takaaki Nakamura) of the Xebio Group, organizer of the global professional 3x3 basketball league, 3x3.EXE PREMIER, is pleased to announce that it has signed a medical partner agreement with "Egaodo Acupuncture and Moxibustion & Judo Rehabilitation Group," operated by Soken Global Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Hideto Fukuda), for the 2026 season.

With the high technical skills of the Egaodo Acupuncture and Moxibustion & Judo Rehabilitation Group, which supports a healthy, safe, and secure life for everyone from the general public to top athletes, they will support player safety and better performance throughout the season.

■ Comment from Mr. Hideto Fukuda, Representative Director, Soken Global Co., Ltd.

The Egaodo Acupuncture and Moxibustion & Judo Rehabilitation Group (operated by Soken Global Co., Ltd.) is an acupuncture and judo rehabilitation group that supports the healthy, safe, and secure lives of people from local residents to top athletes. Based on advanced specialized techniques, we provide health management, dispatch trainers to sports sites, support athletes, and promote various sports.

This group will participate as a medical partner in the global professional 3x3 basketball league, "3x3.EXE PREMIER." We are deeply honored to have been selected as a partner as we aim for further growth. We will contribute to building a safe and high-quality competitive environment by establishing a relief system during matches and providing prompt and appropriate treatment for injuries.

Moving forward, the Egaodo Acupuncture and Moxibustion & Judo Rehabilitation Group will continue to contribute to the development of local communities and the sports industry through the fusion of medicine and sports.

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■ Overview of Soken Global Co., Ltd.

・Company Name: Soken Global Co., Ltd.

・Representative: Hideto Fukuda, Representative Director

・Head Office Location: Nishi-Shinjuku KF Building 706, 8-14-24 Nishi-Shinjuku, Shinjuku-ku, Tokyo

・Business Content: Healthcare business centered on the management of judo rehabilitation clinics, acupuncture clinics, relaxation salons, and sports gyms, as well as wholesale and sales of medical massage equipment for home medical care, etc.

・Official Website: https://egaodo-souken.com/

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■ Overview of 3x3.EXE PREMIER

・Name: 3x3.EXE PREMIER

・Established: 2014

・Organizer: Cross Sports Marketing Co., Ltd. (3x3.EXE PREMIER Management Office)

・Approved by: International Basketball Federation (FIBA)

・Authorized by: Japan Basketball Association

・League Characteristics: "3x3.EXE PREMIER" was approved by the International Basketball Federation (FIBA) and authorized by the Japan Basketball Association (JBA) in 2014, and was established as the world's first professional 3x3 basketball league. 3x3.EXE PREMIER aims to produce players who can compete at the world's top level, and also offers a new way to enjoy sports and new value by combining sports viewing that everyone can enjoy with music and fashion. It has now grown into the largest global league in the world, with a total of 99 teams participating from 5 countries – Japan, Australia, New Zealand, Thailand, and Vietnam – in 2025.

■ About Xebio Group

The Xebio Group operates sports retailers nationwide, including "Super Sports Xebio," "Victoria," and "Golf Partner." We are also expanding into areas such as sports team management, facility businesses, credit card businesses, and insurance businesses to support our customers' lifestyles. With "Sports that move the heart." as our statement, we aim to contribute to the sustainable development of sports, benefit local communities, and help people achieve a healthy, fulfilling, and rich life with sports close at hand.

https://www.xebio.co.jp/ja/