The 3rd Planet and Shunan City, Yamaguchi Prefecture Conclude Comprehensive Cooperation Agreement, Announcing 3rd Installment of Hometown Support Project 'Furusato Yamaguchi Gacha'
The 3rd Planet concludes a comprehensive cooperation agreement with Shunan City to launch the 3rd 'Furusato Yamaguchi Gacha', aiming to boost regional revitalization.
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- 📰 Published: April 6, 2026 at 19:10
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The 3rd Planet Co., Ltd. (Headquarters: Shunan City, Yamaguchi Prefecture; President & CEO: Kazuo Shino; hereinafter "the Company") will conclude a comprehensive cooperation agreement with Shunan City, Yamaguchi Prefecture (Mayor: Ritsuko Fujii) on Wednesday, April 15, 2026, and will launch the third installment of the hometown support project "Furusato Yamaguchi Gacha" aimed at regional revitalization.
[Collaboration Items under the Agreement with Shunan City]
(1) Matters related to regional promotion and regional revitalization
(2) Matters related to improving the city brand
(3) Matters related to city promotion
(4) Matters related to fostering civic pride
[Cooperation Agreement Signing Ceremony]
Date and Time: Wednesday, April 15, 2026, 13:00 - 13:30 (Scheduled)
Venue: Shunan City Hall Main Building, 4th Floor, Executive Meeting Room
1-1 Kizan-dori, Shunan City, Yamaguchi Prefecture 745-8655
Attendees:
Ritsuko Fujii, Mayor of Shunan City
Hideo Hiraoka, Chairman, Saikyo Bank, Ltd.
Atsushi Kodama, Chairman and Representative Director, The 3rd Planet Co., Ltd., and others
*For inquiries regarding the signing ceremony, please contact:
Planning Division, Shunan City
TEL: 0834-22-8478
Email: kikaku@city.shunan.lg.jp
["Furusato Yamaguchi Gacha" is an Initiative Combining the Strengths of our Group Companies!]
Our company was registered for establishment in Yamaguchi Prefecture in 2015, 11 years ago. Currently, we are proceeding to relocate part of our headquarters functions, which were previously in Yokohama City, Kanagawa Prefecture, to our Shunan headquarters. In our 11th year since establishment, we have grown to operate 33 amusement facilities called "Asobi Town" nationwide, welcoming over 4.5 million customers annually. With gratitude and a desire to give back to Yamaguchi, we aim to design stores incorporating projects that collaborate with numerous local companies and highlight local charm—our specialty. Furthermore, our group company, Standby Co., Ltd., aims to plan and produce attractive merchandise featuring beloved local characters and broadcast them nationwide.
The "Furusato Yamaguchi Gacha," which started in December 2025, has previously concluded city promotion agreements for its 1st installment with "Kudamatsu City" and its 2nd installment with "Ube City." In February 2026, we opened the "Gurun Gurun Hoshi Plaza Capsule Shopping Street" inside the Kudamatsu Town Center Hoshi Plaza, and in March, the "Gurun Gurun Yamaguchi Ube Airport Capsule Shopping Street" at Yamaguchi Ube Airport.
[Collaboration Items under the Agreement with Shunan City]
(1) Matters related to regional promotion and regional revitalization
(2) Matters related to improving the city brand
(3) Matters related to city promotion
(4) Matters related to fostering civic pride
[Cooperation Agreement Signing Ceremony]
Date and Time: Wednesday, April 15, 2026, 13:00 - 13:30 (Scheduled)
Venue: Shunan City Hall Main Building, 4th Floor, Executive Meeting Room
1-1 Kizan-dori, Shunan City, Yamaguchi Prefecture 745-8655
Attendees:
Ritsuko Fujii, Mayor of Shunan City
Hideo Hiraoka, Chairman, Saikyo Bank, Ltd.
Atsushi Kodama, Chairman and Representative Director, The 3rd Planet Co., Ltd., and others
*For inquiries regarding the signing ceremony, please contact:
Planning Division, Shunan City
TEL: 0834-22-8478
Email: kikaku@city.shunan.lg.jp
["Furusato Yamaguchi Gacha" is an Initiative Combining the Strengths of our Group Companies!]
Our company was registered for establishment in Yamaguchi Prefecture in 2015, 11 years ago. Currently, we are proceeding to relocate part of our headquarters functions, which were previously in Yokohama City, Kanagawa Prefecture, to our Shunan headquarters. In our 11th year since establishment, we have grown to operate 33 amusement facilities called "Asobi Town" nationwide, welcoming over 4.5 million customers annually. With gratitude and a desire to give back to Yamaguchi, we aim to design stores incorporating projects that collaborate with numerous local companies and highlight local charm—our specialty. Furthermore, our group company, Standby Co., Ltd., aims to plan and produce attractive merchandise featuring beloved local characters and broadcast them nationwide.
The "Furusato Yamaguchi Gacha," which started in December 2025, has previously concluded city promotion agreements for its 1st installment with "Kudamatsu City" and its 2nd installment with "Ube City." In February 2026, we opened the "Gurun Gurun Hoshi Plaza Capsule Shopping Street" inside the Kudamatsu Town Center Hoshi Plaza, and in March, the "Gurun Gurun Yamaguchi Ube Airport Capsule Shopping Street" at Yamaguchi Ube Airport.