【Ehime/Matsuyama】P・SPO Pig Cafe Launches Official Instagram

P・SPO Pig Cafe, operated by Mifuku Holdings Co., Ltd. (headquartered in Matsuyama, Ehime Prefecture), launched its official Instagram account on June 17, 2026.

The account shares daily life updates of the micro-pigs, the latest store information, and details about events and campaigns.

Over 600 visitors attended the pre-opening event held prior to the official opening on July 3, 2026. Since opening, weekends often see full-day reservations, indicating strong customer demand.

Significant interest even before opening

P・SPO Pig Cafe opened as Matsuyama City’s first permanent micro-pig cafe (based on company research).

During the pre-opening, visitors of all ages—including families, couples, and friends—came to enjoy interacting with the micro-pigs.

After opening, the cafe continues to receive numerous reservations, with some weekends fully booked. It has gained widespread attention as a new healing spot in the region.

Sharing the daily lives of micro-pigs on Instagram

The official Instagram account regularly posts updates on the micro-pigs’ growth, daily behaviors, store announcements, and event information.

It also features expressions and gestures not typically seen in-store, offering engaging content for customers before and after their visits.

Going forward, the cafe plans to strengthen its information dissemination through Instagram, including seasonal events and limited-time initiatives.

Official Instagram

@pspo.pigcafe

https://www.instagram.com/pspo_pigcafe/

Store Overview

Store Name: P・SPO Pig Cafe

Address: 4 Chome-6-16 Minatomachi, Matsuyama, Ehime 790-0003, Kobayashi Building 1F

Business Hours: 10:00–19:00 (Last Entry at 18:30)

Company Overview

Mifuku Holdings Co., Ltd.

P・SPO Company President: Kohei Murakami

Address: 2 Chome-1-3 Nakamura, Matsuyama, Ehime

Official Website: https://pspo.jp/

Instagram: https://www.instagram.com/pspo.ehime

LINE: https://page.line.me/255qqjnk

【Inquiries】

P・SPO Office, Mifuku Holdings Co., Ltd.

23-1 Toidamachi, Matsuyama, Ehime 790-0056

Daino P・SPO24 Toida Store

TEL: 0120-337-217

Contact: Nakamura