"Sushimaru APA Hotel Matsuyama Ekimae Store" Grand Opening on July 28, 2026

Sushimaru Co., Ltd. (Headquarters: Matsuyama City, Ehime Prefecture, Representative Director: Takanori Nakaya) will grand open its new store, "Sushimaru APA Hotel Matsuyama Ekimae Store," on July 28, 2026 (Tue) at APA Hotel Matsuyama Ekimae (Minatocho, Matsuyama City, Ehime Prefecture).

This marks the first foray into the full-scale hotel breakfast business for "Nihon Ryori Sushimaru," a long-established restaurant with a history of 78 years, founded in 1948.

We will fuse the Japanese culinary techniques passed down through generations with Ehime's rich food culture to offer guests a "taste of Ehime breakfast experience."

A New "Local Breakfast" Challenged by a Long-Established Japanese Restaurant

When visiting a tourist destination, one of the first opportunities to experience the local charm is through breakfast.

This initiative goes beyond a mere hotel buffet, with a concept of "a breakfast where you can savor Ehime's food culture itself," actively incorporating local traditional dishes and prefectural products.

Sushimaru, which has operated as a community-based Japanese restaurant since its founding, will leverage the knowledge and experience of its chefs to showcase the unique culinary appeal of Matsuyama to tourists and business travelers alike.

Menu Featuring the Flavors of Ehime

The breakfast buffet will feature "Tai no Aranizu" (simmered sea bream scraps) offered by Sushimaru, along with traditional dishes prepared on-site and representative products from Ehime Prefecture.

[Sushimaru's Signature Menu]

Simmered Sea Bream Scraps (Tai no Aranizu)

Five-Color Somen Noodles

Setouchi Sea Bream Rice (Setouchi-san Matsuyama Taimeshi)

Iyo Barley Miso Soup with Fried Matsuyama Age Topping

[Local Ehime Flavors]

Imabari Senzan-ki (Fried Chicken)

Shimanami Sausage

Nanyo Jyakoten (Fried Fish Cake)

Ehime Pon Juice

We will offer a breakfast rich in local character, allowing long-time residents of Ehime to enjoy familiar tastes and visitors from outside the prefecture and overseas to discover new flavors.

From "Breakfast on a Journey" to Sharing Ehime's Charms Nationwide

Matsuyama City Station is the gateway to Matsuyama, used by many tourists as a transit point for accessing Matsuyama Airport and Dogo Onsen.

Leveraging this location, Sushimaru APA Hotel Matsuyama Ekimae Store aims to "introduce Ehime through breakfast."

This new initiative will contribute to promoting Ehime's attractions by connecting long-loved local food culture to the next generation, while also responding to tourism promotion and inbound demand.

Store Overview

Store Name Sushimaru APA Hotel Matsuyama Ekimae Store

Opening Date July 28, 2026 (Tue)

Location 6-3-2 Minatocho, Matsuyama City, Ehime Prefecture, 790-0012

About Nihon Ryori Sushimaru

Founded in 1948, Nihon Ryori Sushimaru is a long-established Japanese restaurant that has been operating in Matsuyama City for 78 years.

It has been a popular venue for local celebrations, business entertainment, and hospitality for tourists, offering kaiseki cuisine and local dishes that utilize the seasonal ingredients of the Seto Inland Sea.

In recent years, the restaurant has also been working to brand "Matsuyama Sushi" (Iyo no Barazushi), a traditional local dish of Matsuyama, promoting the inheritance and dissemination of local culture.

Company Overview

Company Name: Sushimaru Co., Ltd. Location: 2-3-2 Ichibancho, Matsuyama City, Ehime Prefecture Founded: 1948 Business Activities: Japanese Cuisine, Catering, and Event Catering Services

HP: http://www.sushimaru.co.jp