Mifuku Sogo Real Estate Co., Ltd. (Headquarters: Matsuyama City, Ehime Prefecture) has announced that, based on data from rental properties managed by the Mifuku Group’s rental management company, "Mifuku Management Center Co., Ltd.," 93.05% of vacant properties were classified as "zero initial cost" rentals as of February 2026. In the Matsuyama City rental market, the proportion of properties with reduced initial costs is on the rise.

Zero Initial Cost Rentals Reach 93.05% (Matsuyama City, Ehime Prefecture)

Mifuku Sogo Real Estate compiled data from properties managed by the Mifuku Management Center, finding that as of February 8, 2026, 482 out of 518 vacant units were zero initial cost rentals, accounting for 93.05% of the total.

Zero initial cost rentals are properties that minimize the financial burden at the time of contract, helping to reduce the economic strain on tenants when moving in.

Zero-cost rentals increased by 37 units between January and February.

According to the data, the trend for the proportion of zero initial cost rentals is as follows:

[Table: Period / January 2026 / February 2026] [Number of zero-cost rentals: 445 units / 482 units] [Vacant units: 528 units / 518 units] [Percentage: 84.28% / 93.05%]

Demand for Rental Properties with Reduced Initial Costs is Expanding

When signing a rental contract, "initial costs" such as security deposits, key money, and brokerage fees are typically required.

Usually, these costs can be high, amounting to 4–5 months' rent, or up to 7 months' rent if both a security deposit and key money are required.

In recent years, against the backdrop of rising moving expenses and living costs, there is a growing need to reduce the financial burden at the time of move-in.

Additionally, as a measure to address vacancies, some landlords are reviewing their terms, leading to an increase in the supply of rental properties with reduced initial costs.

Benefits and Cautions of Zero Initial Cost Rentals

Zero initial cost rentals are characterized by the ability to reduce the financial burden at the time of contract. The money saved can be used for purchasing furniture or home appliances.

On the other hand, it is important to be aware that a **penalty fee** may be incurred in the event of early termination when using zero initial cost rentals.

- Termination within less than 1 year: 2 months' rent - Termination between 1 year and less than 2 years: 1 month's rent

This system exists because the landlord covers the initial costs, and the penalty serves to compensate for a portion of those costs if the tenant terminates the lease within a short period.

Perspective and Future Initiatives of Mifuku Sogo Real Estate

Mifuku Sogo Real Estate, as part of the Mifuku Group, will continue to provide rental properties that help reduce the burden on tenants and aims to expand housing options in the Matsuyama area.

Mifuku Sogo Real Estate is a real estate company with over 50 years of experience in the Chuyo area of Ehime Prefecture, including Matsuyama City, Iyo City, Toon City, and Tobe Town.

Our room-searching portal site, "Matsuyama Rental Navi," which boasts 98% of the properties handled in the Matsuyama area, is updated regularly with the latest information on managed properties and campaign details. https://www.apaman3puku.com

You can view Mifuku-managed properties in Matsuyama City here: List of rental condominiums and apartments managed by Mifuku in Matsuyama City

[Company Overview] Company Name: Mifuku Sogo Real Estate Co., Ltd. Address: 5-7-7 Honmachi, Matsuyama City, Ehime Prefecture 790-0811 Representative: Takanori Nakaya, President and Representative Director

Contact for this matter: Kuwahara Phone: 0800-601-8174 Inquiries: https://www.apaman3puku.com/contacts/1/ URL: https://www.3puku.co.jp/

*This release is edited and reprinted from a blog post on Matsuyama Rental Navi. https://www.apaman3puku.com/weblog/news/31465

FACT BOX

  • Source: PR TIMES
  • Category: research