【AIO Countermeasures】'Kuchikomi 365' Launches Citation Unified Management Function with Uberall Integration

Iello Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative: Nobu Inaba), provider of the review marketing support tool 'Kuchikomi 365,' announced that as of March 2026, the number of adopted stores has surpassed 6,000. The company also announces the launch of a unified citation management function through integration with 'Uberall,' provided by Recovery Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Koichi Haraguchi).

This function enables store operators to efficiently link and manage store information, including 'Store Name, Address, Phone Number (NAP information),' to multiple external media. While reducing previously cumbersome information update tasks, it allows for the organization of 'citations,' which are increasingly important not only for Google Business Profile™ (hereinafter, GBP) and MEO countermeasures but also as AIO (AI Optimization) countermeasures.

'Where You Are Mentioned' Becomes Important in the AI Search Era

In recent years, users' information exploration behavior has expanded from search engine-centric actions to conversational search utilizing generative AI. This shift makes it more important than ever not only for stores to maintain information within Google Business Profile but also for consistent and accurate store information to be mentioned across various media on the internet.

Citation refers to the mention of 'Store Name, Address, Phone Number (NAP)' on the internet. According to materials, Google evaluates citations as 'visibility' and it contributes to the improvement of rankings in map search and general search. It is also explained that inconsistent information can lower Google's evaluation and lose user trust.

Furthermore, materials indicate that citation signals are one of the elements for stores to be chosen in AI search, occupying 13% in AI Search. Additionally, it states that 'AI preferentially answers reliable stores that are mentioned in various places online,' highlighting the increasing importance of citations in AIO countermeasures.

What is Achieved by Kuchikomi 365's Uberall Integration

With this integration, 'Kuchikomi 365' can now manage citations more practically. With a single update in the Kuchikomi 365 management screen, information on affiliated major media outlets will be automatically rewritten, and uncreated citations will be automatically generated.

As of March 2026, 23 media outlets are connectable, and the number of affiliated media will continue to expand.

This will help store operators more easily resolve the following issues:

• Burden of individually updating HP, GBP, SNS, and various directory sites.

• Omissions in updates when changing business hours or addresses.

• User churn and complaints due to information discrepancies.

• Uncertainty about where to start with AIO countermeasures.

Distribution Destinations

Introduction Benefits

1. Overwhelming reduction in man-hours

By reflecting information across multiple media with a single update, work time can be significantly reduced. For example, updating holiday business hours across 5 sites that used to take an hour with manual input can now be completed in 5 minutes with a single operation in Kuchikomi 365, drastically reducing work man-hours.

2. Improved reliability for MEO and AIO

By covering accurate NAP information, it leads to an improved trust score from Google. Not only for MEO countermeasures, but also in the AI search era, the consistency of online information is an important evaluation factor.

3. Improved user experience

Displaying the correct business hours and contact information on any site makes it easier to prevent loss of visit opportunities. Information discrepancies directly lead to search evaluation issues, user distrust, and lost opportunities.

Future Outlook

'Kuchikomi 365' has supported store MEO operations through review management, reply assistance, report visualization, and AIO diagnosis. With the addition of the unified citation management function through the Uberall integration, the company will continue to provide more comprehensive support for store customer acquisition as a foundation for simultaneously advancing review countermeasures, GBP operation, and citation maintenance.

Company Profile

Iello Co., Ltd. Representative Director: Nobu Inaba

Location: 8F, Meguro Center Building, 3-2-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021

Representative Inaba's Profile: Specializes in marketing support and efficiency tool development using SNS, offering multiple services. 'iStep,' a chatbot for Instagram, has achieved the #1 market share in the industry with over 15,000 adopted accounts. Developed and operates 'XTEP,' an X (formerly Twitter) feature enhancement tool, which has over 4,500 adopted accounts. Appeared as a 'Tiger' on the popular business YouTube program 'Reiwa no Tora,' supporting numerous entrepreneurs. Also operates their own YouTube channel 'Tiger I Channel' with over 30,000 subscribers.

• Google Business Profile is a registered trademark or trademark of Google LLC.