Mitsume Co., Ltd. Concludes Entrustment Contract for 'Yahiko Village Hometown Tax Donation Promotion Business' with Yahiko Village, Niigata Prefecture
Mitsume Co., Ltd. has been fully entrusted with the hometown tax operations for Yahiko Village, Niigata Prefecture for FY2026. Partnering with Shincho Press, they will provide end-to-end support combining robust marketing and operations to increase donations and enhance local brand value.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 21:17 (298h 46m after Collected)
Mitsume Co., Ltd. (Headquarters: Sanjo City, Niigata Prefecture; Representative Director: Masafumi Sawa; hereinafter "Mitsume"), which provides support for local governments regarding hometown taxes and hands-on support for regional companies based in Sanjo City, Niigata Prefecture, announces that it has been entrusted with the "Yahiko Village Hometown Tax Donation Promotion Business" for FY2026 from Yahiko Village, Niigata Prefecture (hereinafter "Yahiko Village").
Since FY2025, Mitsume has been acting as a hometown tax advisor and providing partial creative production support in the village. Starting this fiscal year, we will significantly expand the scope of our support and transition to a comprehensive operational entrustment system that generates reliable results.
The purpose of this project is to strengthen sustainable donation increases and dissemination power by improving the recognition of Yahiko Village and developing its organizational structure through the implementation of PR related to hometown taxes and support for businesses providing return gifts.
Mitsume will maximize the marketing know-how cultivated so far and provide field-based support for businesses, based at the "Yahiko Hill Satellite Office" within the village. Furthermore, call center operations from donors will be handled by Shincho Press Co., Ltd. (hereinafter "Shincho Press"). By combining a rock-solid operational system through this powerful tag team, we will implement end-to-end support that leads to better results, devoting our full efforts to achieving this goal and improving the brand value of Yahiko Village.
■ Outline of Mitsume's Implemented Tasks
In this project, we will comprehensively implement the following measures related to the promotion of Yahiko Village's hometown tax:
- Tasks related to supporting businesses providing return gifts
- Tasks related to procurement and delivery management of return gifts
- Tasks related to portal site management
- Tasks related to donor response
- Tasks related to advertising
- Tasks related to various analyses
- Tasks related to project team support
■ Features of This Project
1. Toward "End-to-End Support Generating Reliable Results" in FY2026
Last fiscal year, Mitsume undertook advisor duties and partial creative support in Yahiko Village. Being evaluated for our trust relationship with businesses and achievements cultivated through those initiatives, we have been entrusted with a wider range of hometown tax support operations starting from FY2026. As a result, we can provide end-to-end support with a greater sense of speed—from planning to execution and effect verification—rather than stopping at "advice and support for some challenges" as in the past.
2. Strengthening the Operational System. Powerful Support Utilizing the Strengths of Mitsume and Shincho Press
Mitsume is a marketing professional group featuring a representative with a track record of increasing a local government's donation amount sevenfold in just a year and a half. This time, we welcome Shincho Press Co., Ltd. as an operating partner, which has a support track record of 45 billion yen in annual transaction volume, including Monbetsu City, Hokkaido, which boasts one of the largest numbers of donation acceptances in Japan.
By multiplying Mitsume's "aggressive marketing" with Shincho Press's "reliable and trustworthy operations" via a dedicated CS team, we will realize a powerful support system that balances the strengthening of donation acquisition with reliable administrative work.
3. Field-Based Business Support Based at the Satellite Office in Yahiko Village
...
Since FY2025, Mitsume has been acting as a hometown tax advisor and providing partial creative production support in the village. Starting this fiscal year, we will significantly expand the scope of our support and transition to a comprehensive operational entrustment system that generates reliable results.
The purpose of this project is to strengthen sustainable donation increases and dissemination power by improving the recognition of Yahiko Village and developing its organizational structure through the implementation of PR related to hometown taxes and support for businesses providing return gifts.
Mitsume will maximize the marketing know-how cultivated so far and provide field-based support for businesses, based at the "Yahiko Hill Satellite Office" within the village. Furthermore, call center operations from donors will be handled by Shincho Press Co., Ltd. (hereinafter "Shincho Press"). By combining a rock-solid operational system through this powerful tag team, we will implement end-to-end support that leads to better results, devoting our full efforts to achieving this goal and improving the brand value of Yahiko Village.
■ Outline of Mitsume's Implemented Tasks
In this project, we will comprehensively implement the following measures related to the promotion of Yahiko Village's hometown tax:
- Tasks related to supporting businesses providing return gifts
- Tasks related to procurement and delivery management of return gifts
- Tasks related to portal site management
- Tasks related to donor response
- Tasks related to advertising
- Tasks related to various analyses
- Tasks related to project team support
■ Features of This Project
1. Toward "End-to-End Support Generating Reliable Results" in FY2026
Last fiscal year, Mitsume undertook advisor duties and partial creative support in Yahiko Village. Being evaluated for our trust relationship with businesses and achievements cultivated through those initiatives, we have been entrusted with a wider range of hometown tax support operations starting from FY2026. As a result, we can provide end-to-end support with a greater sense of speed—from planning to execution and effect verification—rather than stopping at "advice and support for some challenges" as in the past.
2. Strengthening the Operational System. Powerful Support Utilizing the Strengths of Mitsume and Shincho Press
Mitsume is a marketing professional group featuring a representative with a track record of increasing a local government's donation amount sevenfold in just a year and a half. This time, we welcome Shincho Press Co., Ltd. as an operating partner, which has a support track record of 45 billion yen in annual transaction volume, including Monbetsu City, Hokkaido, which boasts one of the largest numbers of donation acceptances in Japan.
By multiplying Mitsume's "aggressive marketing" with Shincho Press's "reliable and trustworthy operations" via a dedicated CS team, we will realize a powerful support system that balances the strengthening of donation acquisition with reliable administrative work.
3. Field-Based Business Support Based at the Satellite Office in Yahiko Village
...