[Yokohama Bayjun] 'Tune Up' with the Power of Rice. SNS Campaign Starts April 27 with Prizes Worth 4,000 Yen!
Mitsuhashi Co., Ltd. is launching the '#Toto-u Bayjun Campaign' on Instagram and X from April 27, 2026. Participants can win a skincare and functional food set featuring 'Yokohama Bayjun Face Packs' and 'SUMU' brown rice by posting product photos.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 07:18 (19h 46m after Collected)
## Yokohama Bayjun SNS Campaign: Tuning Up with Rice Power
Mitsuhashi Co., Ltd. (Headquarters: Yokohama) is launching a special SNS campaign titled '#Toto-u Bayjun Campaign' from April 27, 2026, to promote its rice-derived skincare brand 'YOKOHAMA BAYJUN' and functional food 'SUMU' brown rice. This campaign offers a chance to win a 'Toto-u Bayjun Set' (valued at 4,000 yen) that supports skincare from both inside and outside.
### Campaign Concept: Radiant in Spring with Rice Power
As spring brings new encounters and activities, the campaign aims to help participants feel like their best selves. Exposure to spring sunlight and dryness can affect the skin. To address this, the prize includes face packs for external care and functional brown rice for internal hydration support, providing a holistic approach to self-care.
### Campaign Overview
The number of winners increases based on total entries!
- **Name:** '#Toto-u Bayjun Campaign'
- **Period:** April 27, 2026 – June 7, 2026, 23:59
- **Eligible Products:** All 'YOKOHAMA BAYJUN Face Packs' (available in-store or online)
- **Prize Details:** 'Toto-u Bayjun Set' (Approx. 4,000 yen value)
1. YOKOHAMA BAYJUN Face Pack: 6-sheet set (3 types x 2 each)
2. Functional Food Brown Rice 'SUMU': 900g bottle
### Winner Step-Up Conditions
- Basic: 3 winners
- 200 entries: 5 winners
- 250 entries: 10 winners
### How to Apply
1. Purchase 2 or more eligible products (506 yen each incl. tax).
2. Take a photo of the packaging or usage scene.
3. Post the photo on Instagram or X with the hashtag #整う米潤キャンペーン.
### About the Products
- **YOKOHAMA BAYJUN:** A skincare brand born in Yokohama. The face packs feature rice extract from Yokohama-grown rice and fermented brown rice extract, plus retinol for moisture and elasticity. Alcohol-free.
- **Functional Food Brown Rice 'SUMU':** Part of the 'KoMeTa' brand. It contains rice-derived glucosylceramide, which has been reported to maintain skin moisture (barrier function) for those with dry skin. It is soft and easy to eat daily.
### Company Profile
- **Name:** Mitsuhashi Co., Ltd.
- **Representative:** Chairman & CEO Yoshiyuki Mitsuhashi
- **Location:** 2-25 Sachiura, Kanazawa-ku, Yokohama, Kanagawa
- **Established:** 1951
- **Business:** Sale of rice, cooked rice, processed products, and imported rice
- **Capital:** 300 million and 1,000 yen
Mitsuhashi Co., Ltd. (Headquarters: Yokohama) is launching a special SNS campaign titled '#Toto-u Bayjun Campaign' from April 27, 2026, to promote its rice-derived skincare brand 'YOKOHAMA BAYJUN' and functional food 'SUMU' brown rice. This campaign offers a chance to win a 'Toto-u Bayjun Set' (valued at 4,000 yen) that supports skincare from both inside and outside.
### Campaign Concept: Radiant in Spring with Rice Power
As spring brings new encounters and activities, the campaign aims to help participants feel like their best selves. Exposure to spring sunlight and dryness can affect the skin. To address this, the prize includes face packs for external care and functional brown rice for internal hydration support, providing a holistic approach to self-care.
### Campaign Overview
The number of winners increases based on total entries!
- **Name:** '#Toto-u Bayjun Campaign'
- **Period:** April 27, 2026 – June 7, 2026, 23:59
- **Eligible Products:** All 'YOKOHAMA BAYJUN Face Packs' (available in-store or online)
- **Prize Details:** 'Toto-u Bayjun Set' (Approx. 4,000 yen value)
1. YOKOHAMA BAYJUN Face Pack: 6-sheet set (3 types x 2 each)
2. Functional Food Brown Rice 'SUMU': 900g bottle
### Winner Step-Up Conditions
- Basic: 3 winners
- 200 entries: 5 winners
- 250 entries: 10 winners
### How to Apply
1. Purchase 2 or more eligible products (506 yen each incl. tax).
2. Take a photo of the packaging or usage scene.
3. Post the photo on Instagram or X with the hashtag #整う米潤キャンペーン.
### About the Products
- **YOKOHAMA BAYJUN:** A skincare brand born in Yokohama. The face packs feature rice extract from Yokohama-grown rice and fermented brown rice extract, plus retinol for moisture and elasticity. Alcohol-free.
- **Functional Food Brown Rice 'SUMU':** Part of the 'KoMeTa' brand. It contains rice-derived glucosylceramide, which has been reported to maintain skin moisture (barrier function) for those with dry skin. It is soft and easy to eat daily.
### Company Profile
- **Name:** Mitsuhashi Co., Ltd.
- **Representative:** Chairman & CEO Yoshiyuki Mitsuhashi
- **Location:** 2-25 Sachiura, Kanazawa-ku, Yokohama, Kanagawa
- **Established:** 1951
- **Business:** Sale of rice, cooked rice, processed products, and imported rice
- **Capital:** 300 million and 1,000 yen