B-R 31 Ice Cream Co., Ltd. (Location: 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo / Representative Director, Chairman & CEO: John Kim; Tokyo Stock Exchange (Standard Market): 2268) held the "Baskin Robbins Flavor General Election 2026" from Thursday, April 2, 2026, to Thursday, April 30, 2026. This fifth installment saw an overwhelming success, receiving a record-breaking 705,971 votes, significantly surpassing the 580,000 votes from the previous election.

From over 1,400 original flavors developed by Baskin Robbins worldwide, 100 carefully selected popular flavors* were entered. They competed for approximately one month for the titles of the most popular No. 1 flavor, the top three limited-time flavors to be re-released in 2027, and the No. 1 double combination. Now, we announce the exciting results.

*Popping Shower was excluded from entry due to its Hall of Fame status but was eligible for voting only in the double combination category.

Overall Ranking - No. 1

No. 1 Love Potion 31 - 69,318 votes

The glorious No. 1 in the overall ranking was "Love Potion 31," affectionately known as "Love Po," which received the highest number of votes in the history of the Flavor General Election! This immensely popular flavor, named "Love Potion," with its enchanting blend of raspberry and white chocolate flavored ice cream, complemented by heart-shaped candies, achieved a magnificent three-peat victory.

On social media, there were numerous comments from fans who were captivated by this flavor, such as "I'll keep supporting Love Po!", "Only Love Po can win!", "Love Po is overwhelmingly the best!", and "Crazy for Love Po!" Love Po enchanted many people and became an unrivaled presence in the general election, creating a significant lead over the second-place contender.

Furthermore, 31 lucky voters for this flavor will be selected by lottery to receive an original sparkling Love Potion 31 keychain, so look forward to it!

31 winners selected by lottery

Original Sparkling Keychain

*Image is for illustration purposes only and may differ from the actual product.

Limited-Time Flavor Ranking - No. 1 to No. 3 *Re-release decided for 2027!

No. 1 Cotton Candy - 31,509 votes (Overall 2nd place)

In the limited-time flavor ranking, where the top three flavors will be re-released, the dreamy and cute cotton candy flavored ice cream claimed the throne for the first time! Last time it narrowly missed out at 2nd place, but every single vote from fans who wished for "No. 1 this year!" pushed it to its first-ever top spot.

Supported by passionate fans with comments like "I love both its look and taste!" and "Cotton Candy is my top pick!" and "Sweet and never-tiring deliciousness," it maintained its lead from the interim announcement until the very end.

No. 2 Burgundy Cherry - 31,163 votes (Overall 3rd place)

Burgundy Cherry, which had a close battle with the No. 1, secured 2nd place. Many fans expressed sentiments like "I buy a lot whenever it's available!" and "I've loved it since way back!" It garnered strong support from many fans captivated by the chunky cherry pieces and rich flavor.

No. 3 Baskin Robbins All Stars - 18,646 votes (Overall 8th place)

This dream team flavor, packed with four popular flavors (Chocolate Chip, Chocolate, Caramel Ribbon, and Cookies 'n Cream), made its first appearance in the top ranks. With cheers like "So delicious, I ate it many times!" and "The taste of indulgence," it made a great leap from 9th place in the limited-time category of the previous general election!

Baskin Robbins Flavor General Election Overall Ranking - By Voter Age Group

In the ranking for voters up to their 20s, visually appealing flavors like Love Potion 31, Cotton Candy, and Strawberry Cheesecake ranked high. Flavors characterized by their "cuteness" and "fun" visuals, in addition to taste, were popular!

Love Potion 31 also gained popularity among those in their 30s and 40s. A wide range of flavors received support, from playful ones like Cotton Candy and Magical Mint Night to classic flavors like Chocolate Mint and Jamoca Almond Fudge!

For those aged 50 and above, Jamoca Almond Fudge, a classic popular flavor with mature appeal, ranked high. Among those aged 60 and above, Burgundy Cherry reigned supreme at No. 1, with rich and deep-flavored ice creams gaining popularity.

Jump-Up Flavors from Last Year's General Election

The flavor with the largest increase was Dainagon Azuki, which made a great leap, rising 19 places from last year! It gained popularity not only among those aged 40 and above but also received many votes from teenagers. A top ranking next time might not be just a dream!?

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン