World's Flavors in Ice Cream! Enjoy Double with "World Sweets Flavors"
B-R Thirty-One Ice Cream will hold the "World Sweets Flavors" campaign from May 8 to May 31, 2026. Featuring new Japanese-Western fusion flavors like Matcha Baked Cheesecake and other limited-time flavors inspired by global sweets, along with various promotions for Mother's Day and "Ice Cream Day".
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 00:24 (12h 53m after Collected)
B-R Thirty-One Ice Cream Co., Ltd. (Location: 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo / Representative Director, Chairman & CEO John Kim: Tokyo Stock Exchange (Standard Market): 2268) will hold the "World Sweets Flavors" campaign from Friday, May 8, 2026, to Sunday, May 31, 2026. A lineup of limited-edition flavors inspired by delicious sweets from around the world will be available, including new Japanese-Western fusion flavors featuring carefully selected matcha. Let's fully enjoy the world's sweets flavors in a double cone this early summer, marking the start of ice cream season.
About Campaign Products
New Flavors in May
"Matcha Baked Cheesecake"
A new flavor using matcha, extremely popular worldwide, will be introduced. Thirty-One's proud matcha ice cream, made with Uji matcha from Kitagawa Hanbee Shoten, is combined with baked cheesecake flavored ice cream, and mixed with moist crushed butter cookies to represent the cheesecake base.
Please enjoy the authentic taste where the slightly bitter matcha and rich cheesecake exquisitely match.
[Price] Single Regular size 420 yen
Enjoy with the new flavors! Recommended double combinations
You can upgrade from a regular single to a small double for an additional 90 yen.
Cookies 'n Cream
Cocoa cookies are added for enhanced texture! Matcha, cheesecake, and vanilla are also an excellent match!
Strawberry Cheesecake
A double treat to enjoy the deliciousness of two rich and tangy cheesecakes!
Other World Sweets Flavors
[Price] Single Regular size 420 yen
White Tiramisu
A white chocolate tiramisu-flavored ice cream. The texture of mascarpone, espresso chocolate ribbon, and tiramisu pieces creates an exquisite balance.
Wonderful Caramel Pretzel
From the ice cream to the ribbon and even the pretzels, it's an amazing salted caramel ice cream! The balance of sweetness, saltiness, and crunchy texture is irresistible!
Macaron Macaron
Pistachio praline is in the pistachio macaron flavored ice cream. Raspberry juice is used in the raspberry macaron flavored ice cream. Pursuing the taste of macarons, almond powder, the main ingredient of macarons, is mixed into the ice cream for an authentic taste.
*Contains nuts.
Peach Melba
Be enchanted by the harmony of peach sherbet with fruit pieces, vanilla ice cream, and raspberry sauce.
Kiwi Annin Tofu
The exquisite balance of authentic kiwi sorbet with sweet, ripe fruit pieces and seeds, and mellow annin tofu flavor!
*Contains kiwi seeds.
*Prices include tax, and are the same for in-store dining and takeout. (Tax-exclusive prices differ)
*All products are available while supplies last.
May 9th is Ice Cream Day
Free upgrade to waffle cone with double purchase
Saturday, May 9 - Monday, May 11
When you purchase a double, you can upgrade from a sugar cone to a waffle cone for free. This is a chance to enjoy Thirty-One's proud waffle cone with your double.
*Dine-in only
100 yen OFF coupon for all Variety Boxes for 31Club members only
Saturday, May 9 - Sunday, May 17
A 100 yen OFF coupon for Variety Boxes, where you can take home your favorite ice cream, will be distributed exclusively to 31Club app members. Enjoy Thirty-One ice cream with everyone at home.
Mother's Day is Thirty-One
Message card and cookies present
Saturday, May 9 - Sunday, May 10
Customers who purchase a Variety Box or ice cream cake during the period will receive a Mother's Day message card and cookies. Let's convey your "Thank you always!" feelings to your mother with delicious ice cream.
*Limited quantity, while supplies last.
31 Patisserie Limited Box
Friday, May 1 - while supplies last
"31 Patisserie," where you can enjoy ice cream and cake together, will be available in a limited-edition box featuring a floral motif. The refreshing design with a floral motif is perfect for Mother's Day and Father's Day.
About Campaign Products
New Flavors in May
"Matcha Baked Cheesecake"
A new flavor using matcha, extremely popular worldwide, will be introduced. Thirty-One's proud matcha ice cream, made with Uji matcha from Kitagawa Hanbee Shoten, is combined with baked cheesecake flavored ice cream, and mixed with moist crushed butter cookies to represent the cheesecake base.
Please enjoy the authentic taste where the slightly bitter matcha and rich cheesecake exquisitely match.
[Price] Single Regular size 420 yen
Enjoy with the new flavors! Recommended double combinations
You can upgrade from a regular single to a small double for an additional 90 yen.
Cookies 'n Cream
Cocoa cookies are added for enhanced texture! Matcha, cheesecake, and vanilla are also an excellent match!
Strawberry Cheesecake
A double treat to enjoy the deliciousness of two rich and tangy cheesecakes!
Other World Sweets Flavors
[Price] Single Regular size 420 yen
White Tiramisu
A white chocolate tiramisu-flavored ice cream. The texture of mascarpone, espresso chocolate ribbon, and tiramisu pieces creates an exquisite balance.
Wonderful Caramel Pretzel
From the ice cream to the ribbon and even the pretzels, it's an amazing salted caramel ice cream! The balance of sweetness, saltiness, and crunchy texture is irresistible!
Macaron Macaron
Pistachio praline is in the pistachio macaron flavored ice cream. Raspberry juice is used in the raspberry macaron flavored ice cream. Pursuing the taste of macarons, almond powder, the main ingredient of macarons, is mixed into the ice cream for an authentic taste.
*Contains nuts.
Peach Melba
Be enchanted by the harmony of peach sherbet with fruit pieces, vanilla ice cream, and raspberry sauce.
Kiwi Annin Tofu
The exquisite balance of authentic kiwi sorbet with sweet, ripe fruit pieces and seeds, and mellow annin tofu flavor!
*Contains kiwi seeds.
*Prices include tax, and are the same for in-store dining and takeout. (Tax-exclusive prices differ)
*All products are available while supplies last.
May 9th is Ice Cream Day
Free upgrade to waffle cone with double purchase
Saturday, May 9 - Monday, May 11
When you purchase a double, you can upgrade from a sugar cone to a waffle cone for free. This is a chance to enjoy Thirty-One's proud waffle cone with your double.
*Dine-in only
100 yen OFF coupon for all Variety Boxes for 31Club members only
Saturday, May 9 - Sunday, May 17
A 100 yen OFF coupon for Variety Boxes, where you can take home your favorite ice cream, will be distributed exclusively to 31Club app members. Enjoy Thirty-One ice cream with everyone at home.
Mother's Day is Thirty-One
Message card and cookies present
Saturday, May 9 - Sunday, May 10
Customers who purchase a Variety Box or ice cream cake during the period will receive a Mother's Day message card and cookies. Let's convey your "Thank you always!" feelings to your mother with delicious ice cream.
*Limited quantity, while supplies last.
31 Patisserie Limited Box
Friday, May 1 - while supplies last
"31 Patisserie," where you can enjoy ice cream and cake together, will be available in a limited-edition box featuring a floral motif. The refreshing design with a floral motif is perfect for Mother's Day and Father's Day.