Ice Cream Cake 'Super Mario Galaxy Palette 4' Released; Plus, 'Original Can Badge Clip' Present for Purchasers of Target Double Cups
B-R 31 ICE CREAM will release the 'Super Mario Galaxy Palette 4' ice cream cake on April 25, 2026, to celebrate the 40th anniversary of Super Mario Bros., along with a gift campaign for original clips.
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- 📰 Published: April 22, 2026 at 20:00
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B-R 31 ICE CREAM CO., LTD. (Location: 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo / Representative Director, Chairman and CEO: John Kim: Tokyo Stock Exchange (Standard Market): 2268) is successfully holding a collaboration campaign with 'Super Mario Galaxy', a Nintendo Switch™ software released by Nintendo Co., Ltd., which is celebrating the 40th anniversary of the 'Super Mario Bros.' series, for a limited time from Wednesday, April 1 to Thursday, May 7, 2026.
From Saturday, April 25, as an additional campaign product, we will release a new ice cream cake, 'Super Mario Galaxy Palette 4', inspired by the world of 'Super Mario Galaxy'. Also, starting the same day, as a special Golden Week promotion, we will give away one 'Super Mario Galaxy' collaboration design 'Original Can Badge Clip' with the purchase of an eligible double cup.
Super Mario Galaxy Palette 4
A new 'Super Mario Galaxy' ice cream cake divided into 4 pieces, where you can enjoy a different flavor for each piece, is here! This time, the ice cream volume is increased by 25% (*1) and the cake is 6cm high! It's truly a galaxy-sized treat.
Toppings include chocolate plates designed with Grand Stars and star-shaped chocolates. The picks feature familiar characters like Mario, Rosalina, Yoshi, and Bowser, as well as colorful Lumas, Bowser Jr., and Star Bunnies! Furthermore, one of the flavor pieces includes a special piece containing Power Star-shaped candies. Both the filling volume and the festivity are unique features of this ice cream cake.
Please also enjoy the many characters designed on the film.
*1 Compared to our 'Palette 4'
[Price] 3,900 yen
[Size] Size 4 / Diameter approx. 14cm x Height approx. 6cm
[Sales Period] From Saturday, April 25, 2026 *Ends when sold out
*The price is tax-inclusive, and the tax-inclusive price is the same for both dine-in and takeout. (The tax-exclusive price differs)
*Prices vary at some stores.
Target double cup purchasers will receive an 'Original Can Badge Clip' as a gift!
From Saturday, April 25, for every purchase of either a 'Super Mario Galaxy Double Cup' or a 'Rosalina Special Double Cup', we will give away one 'Super Mario Galaxy' design 'Original Can Badge Clip'. There are 10 designs in total, including Mario, Yoshi, Rosalina, and colorful Lumas that make you want to collect them all, handed out randomly. Additionally, the 'Original Can Badge Clip' uses a clip specification instead of a safety pin, so it is safe for both children and adults to use.
*The offer will end when supplies run out.
Target Products
Super Mario Galaxy Double Cup
(Small Double 510 yen / Regular Double 760 yen)
Rosalina Special Double Cup
(Small Double 680 yen / Regular Double 930 yen)
*Due to popularity, sales may have ended at some stores.
*For both, you can choose 2 of your favorite ice creams (Small or Regular size).
(Reference Material) 'Super Mario Galaxy' Collaboration Campaign is Currently Ongoing
A collaboration campaign is underway with 'Super Mario Galaxy', a Nintendo Switch™ software released by Nintendo Co., Ltd., which is celebrating the 40th anniversary of the 'Super Mario Bros.' series.
In addition to new flavors expressing the world of 'Super Mario Galaxy', attractive limited-time products such as collaboration-exclusive design double cups, sundaes, and cakes are on sale.
■ Campaign Period:
Wednesday, April 1, 2026 - Thursday, May 7, 2026 *All products will end when sold out.
■ Campaign Special Site URL:
https://www.br31.jp/contents/topics/260401_01.html
■ For more details on Nintendo Switch 'Super Mario Galaxy', click here.
https://www.nintendo.com/jp/switch/bpdpa/index.html
The Baskin Robbins brand is the world's largest chain of ice cream specialty stores with over 7,700 stores in 52 countries worldwide.
We serve 31 varieties of ice cream in our stores, tailored to the season, from over 1,400 original flavors.
From Saturday, April 25, as an additional campaign product, we will release a new ice cream cake, 'Super Mario Galaxy Palette 4', inspired by the world of 'Super Mario Galaxy'. Also, starting the same day, as a special Golden Week promotion, we will give away one 'Super Mario Galaxy' collaboration design 'Original Can Badge Clip' with the purchase of an eligible double cup.
Super Mario Galaxy Palette 4
A new 'Super Mario Galaxy' ice cream cake divided into 4 pieces, where you can enjoy a different flavor for each piece, is here! This time, the ice cream volume is increased by 25% (*1) and the cake is 6cm high! It's truly a galaxy-sized treat.
Toppings include chocolate plates designed with Grand Stars and star-shaped chocolates. The picks feature familiar characters like Mario, Rosalina, Yoshi, and Bowser, as well as colorful Lumas, Bowser Jr., and Star Bunnies! Furthermore, one of the flavor pieces includes a special piece containing Power Star-shaped candies. Both the filling volume and the festivity are unique features of this ice cream cake.
Please also enjoy the many characters designed on the film.
*1 Compared to our 'Palette 4'
[Price] 3,900 yen
[Size] Size 4 / Diameter approx. 14cm x Height approx. 6cm
[Sales Period] From Saturday, April 25, 2026 *Ends when sold out
*The price is tax-inclusive, and the tax-inclusive price is the same for both dine-in and takeout. (The tax-exclusive price differs)
*Prices vary at some stores.
Target double cup purchasers will receive an 'Original Can Badge Clip' as a gift!
From Saturday, April 25, for every purchase of either a 'Super Mario Galaxy Double Cup' or a 'Rosalina Special Double Cup', we will give away one 'Super Mario Galaxy' design 'Original Can Badge Clip'. There are 10 designs in total, including Mario, Yoshi, Rosalina, and colorful Lumas that make you want to collect them all, handed out randomly. Additionally, the 'Original Can Badge Clip' uses a clip specification instead of a safety pin, so it is safe for both children and adults to use.
*The offer will end when supplies run out.
Target Products
Super Mario Galaxy Double Cup
(Small Double 510 yen / Regular Double 760 yen)
Rosalina Special Double Cup
(Small Double 680 yen / Regular Double 930 yen)
*Due to popularity, sales may have ended at some stores.
*For both, you can choose 2 of your favorite ice creams (Small or Regular size).
(Reference Material) 'Super Mario Galaxy' Collaboration Campaign is Currently Ongoing
A collaboration campaign is underway with 'Super Mario Galaxy', a Nintendo Switch™ software released by Nintendo Co., Ltd., which is celebrating the 40th anniversary of the 'Super Mario Bros.' series.
In addition to new flavors expressing the world of 'Super Mario Galaxy', attractive limited-time products such as collaboration-exclusive design double cups, sundaes, and cakes are on sale.
■ Campaign Period:
Wednesday, April 1, 2026 - Thursday, May 7, 2026 *All products will end when sold out.
■ Campaign Special Site URL:
https://www.br31.jp/contents/topics/260401_01.html
■ For more details on Nintendo Switch 'Super Mario Galaxy', click here.
https://www.nintendo.com/jp/switch/bpdpa/index.html
The Baskin Robbins brand is the world's largest chain of ice cream specialty stores with over 7,700 stores in 52 countries worldwide.
We serve 31 varieties of ice cream in our stores, tailored to the season, from over 1,400 original flavors.