New "Dreamy Cute" Colors Added to Popular "Seamless Half Top" Innerwear for Upper Elementary School Girls in the "Girls inner" Series!

Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture, President and CEO Koichi Omura) has added popular "dreamy cute" colors to its best-selling "Seamless Half Top," a new lineup in the "Girls inner" series of innerwear for upper elementary school girls, developed under its private brand "ELFINDOLL (Elfinedoll)." The new colors are now available at all company stores nationwide and on the official Nishimatsuya online store.

The Nishimatsuya "Girls inner" series offers innerwear for upper elementary school girls. At this age, children may feel confused by bodily changes but are too embarrassed to speak up, experiencing a mix of longing and anxiety about their first bra. The "Girls inner" series was born from the desire to support children during this growth period with their anxieties and concerns, and we continue to develop products focused on comfort and security.

The "Seamless Half Top," now expanded with new colors, is a popular half top that achieves a smooth finish with cut edges and no seams, and uses adhesive construction to minimize show-through under outerwear and be gentle on the skin.

Pastel Green Pastel Purple

Features of the "Seamless Half Top"

1. Minimally Visible Under Outerwear

Seamless design with no seams makes it less noticeable against the skin.

2. Gentle on Skin

With a thorough focus on seamlessness, the laundry tag has been eliminated and replaced with a tag printed directly onto the fabric, reducing itchiness and irritation from seams and tags.

3. Stress-Free Comfort

In addition to being seamless, stretchy fabric is used to reduce digging into and tightening the skin around the underbust.

4. Softly Encasing Cup

The cup shape, firmness, and thickness have been carefully considered to gently envelop the entire bust without hindering its growth. The cup is fixed to the main body to prevent shifting during washing or exercise.

5. Easy to Wear, Pullover Style

A pullover style without hooks makes it quick and easy to put on and take off, reducing stress.

6. Affordable Price

Offered at an affordable price of 779 yen (856 yen including tax).

We will continue to deliver innerwear that supports children's anxieties and concerns during their growth period, allowing them to spend their days with smiles and peace of mind.

Product Information (New Colors)

Product Name

ELFINDOLL Seamless Half Top

Sizes

140, 150, 160cm

Colors

Pastel Green, Pastel Purple

Price

779 yen (856 yen including tax)

Product Page

(Official Nishimatsuya Online Store)

https://www.24028-net.jp/item/205170118.html

Other Available Colors for "Seamless Half Top"

Black

140, 150, 160cm 779 yen (856 yen including tax)

Dusty Purple

140, 150, 160cm 779 yen (856 yen including tax)

【Contact for Media Inquiries Regarding This Product】

Nishimatsuya Chain Co., Ltd. Sales Promotion & Brand Strategy Division

E-Mail: 24028pr@nishimatsuya.jp