Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture; President and CEO: Koichi Omura) has launched a new product, the 'Multi Towel,' under its private brand 'ELFINDOLL (Erufindoru),' now available at all company stores nationwide and on the official Nishimatsuya online store.

This product is a multifunctional item designed to be useful in various situations—such as mealtimes, outings, and handwashing—thanks to the addition of elastic cords and buttons to a standard towel.

Perfect for busy parents, this towel is designed to make daily life with children more convenient and supports child-rearing across countless everyday scenarios.

Features of the 'ELFINDOLL Multi Towel'

1. Versatile Use with Elastic Cord

The elastic cord allows the towel to be hung on a wall hook at a child's reachable height, functioning as a 'hand towel.' When worn around the neck, it serves as a convenient apron for sudden spills or drool, useful not only at home but also as a portable apron during outings.

2. Smart Portability and Storage with Button Closure

The button at the edge of the towel can be fastened with the elastic cord, enabling it to wrap small items like spoons or compact lunch boxes. This helps keep outing essentials compact and organized, reducing the risk of forgetting items.

3. Four Fun and Charming Patterns to Choose From

Four adorable designs are available, allowing users to select based on mood or preference.

4. 100% Cotton Material

Made of 100% cotton, the towel offers a soft and gentle texture suitable for sensitive skin.

5. Affordable Pricing

Priced affordably at 379 yen (416 yen including tax).

【Product Information】

Model No.: MA-026H-01A Model No.: MA-026H-01B Model No.: MA-026H-01C Model No.: MA-026H-01D

Product Pages (Nishimatsuya Official Online Store)

[MA-026H-01A] https://www.24028-net.jp/item/200516783009.html

[MA-026H-01B] https://www.24028-net.jp/item/200516784009.html

[MA-026H-01C] https://www.24028-net.jp/item/200516785009.html

[MA-026H-01D] https://www.24028-net.jp/item/200516782009.html

【Media Inquiries】

Promotion & Brand Strategy Division, Nishimatsuya Chain Co., Ltd.

E-Mail: 24028pr@nishimatsuya.jp

FACT BOX

  • Source: PR TIMES
  • Category: New Product