Nishimatsuya Featured on Yomiuri TV's "Saturday is No Good!" Segment "Gyoten Advertising! CM Honest Grand Prix"

Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture, President and CEO: Koichi Omura) was featured on the television program "Discovery! Astonishing!! Premium Mon!!! Saturday is No Good!" in the segment "Gyoten Advertising! CM Honest Grand Prix." (Broadcaster: Yomiuri TV, Broadcast date and time: Saturday, May 16, 16:00-17:00). The comedy duo Marugame Jango reported on the appeal of Nishimatsuya's headquarters and products. Based on that information, three young creative teams were asked to produce original commercials to promote Nishimatsuya. ■Creative Works Team 1: Kobe Koyo Music & Dance College Promoted Product: "SmartAngel 4-Ingredient Natural Dashi" CM Content: Set in a Chinese restaurant, students from the video course, dance course, and actor course collaborated to create a commercial focused on the natural dashi. The lead actor was a last-minute substitute, a regular person with zero acting experience. Their acting skills are also noteworthy. Team 2: Kyoto University Independent Film Production Circle "Yukidaruma Pro" Promoted Product: "SmartAngel 7-Ingredient Vegetable Powder" CM Content: Starts with a scene of an efficiency-obsessed woman having a picnic, promoting the point that Nishimatsuya has products that even adults can enjoy. The work utilizes technology, including a CG rendition of the realistic Mimi-chan character. Team 3: Matt Okui Action Academy Promoted Product: "SmartAngel 7-Ingredient Vegetable Powder" CM Content: While incorporating acrobatics and wire stunts, the commercial is structured like a TV shopping segment. It focuses on clarity with live commentary. Also, various characters appear, and the choice of characters makes the work humorous. ・The Best CM award went to Team 2, "Kyoto University Independent Film Production Circle 'Yukidaruma Pro'" The judges, who were also cast members, praised its high quality, saying it "could be used as a Nishimatsuya commercial as is." ■Products Introduced on the Program Nishimatsuya is expanding its diverse product lineup that "satisfies adults." In addition to products for infants and toddlers, the company offers school-size (140cm-160cm) products for elementary and junior high school students, high-quality food products that adults can use with confidence, and women's clothing for mothers, catering to a wide range of needs. ●Food Series Committed to Additive-Free, Domestic Ingredients ・"SmartAngel 4-Ingredient Natural Dashi" Usable from 7 months of age, salt and preservative-free. Made primarily from powders from Kyushu (bonito flakes, dried sardines, shiitake mushrooms) and Hokkaido (kelp), it is highly safe and can be widely used by adults as a daily seasoning. ・"SmartAngel 7-Ingredient Vegetable Powder" Made from 7 types of Kyushu-grown vegetables and starches like corn, it helps supplement dietary fiber that is often lacking. It can be mixed into children's meals and drinks, and is also recommended for adult curries and yogurt. ●Women's Clothing for Mothers "MAMACOORDE" A wide selection of affordable items that are casual yet classy. With designs that balance trendiness and body coverage, the line supports mothers who want to enjoy their own style even in their busy daily lives. ■Program Details Program Name: Discovery! Astonishing!! Premium Mon!!! Saturday is No Good! Segment Name: Gyoten Advertising! CM Honest Grand Prix Broadcast Date and Time: Saturday, May 16, 16:00-17:00 Broadcaster: Yomiuri TV [Contact for Media Inquiries Regarding This Release] Nishimatsuya Chain Co., Ltd. Sales Promotion & Brand Strategy Division E-Mail: 24028pr@nishimatsuya.jp