Limited Edition "Red Label" Debuts for "SmartAngel Baby Carrier (Waist Belt Type) Lullutan"!
Nishimatsuya Chain's private brand "SmartAngel" has launched a limited-edition "Red Label" model for its popular "Lullutan" baby carrier. It features SG mark safety, waist belt for burden reduction, breathability, lightweight design, and 3-way carrying, available at stores nationwide.
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- 📰 Published: May 13, 2026 at 21:00
- 🔍 Collected: May 13, 2026 at 12:31
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Nishimatsuya Chain Co., Ltd. (Headquarters: Himeji City, Hyogo Prefecture; Representative Director and President: Koichi Omura) has launched the limited-edition "Lullutan Red Label" as a new lineup for its highly popular "SmartAngel Baby Carrier (Waist Belt Type) Lullutan," from its private brand "SmartAngel," which supports the comfortable daily lives of moms, dads, and babies. Sales will commence at all our stores nationwide.
Package
Product worn by model
■ Features of SmartAngel Baby Carrier (Waist Belt Type) Lullutan
SG Mark Certified for Peace of Mind Safety
The design gently wraps around the baby's body, preventing falls. To prevent accidents and ensure moms and dads can use it with peace of mind, it has obtained the SG mark, which conforms to the SG standards set by the Product Safety Association.
Waist Belt Type Reduces Physical Burden on Moms and Dads
By adopting a waist belt type, the baby's weight is distributed not only to the shoulders but also to the waist, reducing the physical burden on the user even during long periods of carrying. It supports comfortable carrying and encourages daily parenting.
Highly Breathable Honeycomb Mesh Material Prevents Stuffiness
Highly breathable and strong honeycomb mesh material is used over a wide area. This prevents both baby and parents from getting stuffy even in hot weather, allowing for comfortable use all year round.
Lightweight Design of Under Approximately 550g for Easy Portability and Attachment
Considering daily outings with children, we have achieved a surprisingly lightweight design of under approximately 550g. It is easy to carry and smooth to attach, making it extremely convenient for busy moms and dads.
3-WAY Carrying for Long-Term Use According to Growth
It can be used for a long time with three carrying methods according to the baby's growth.
- Face-to-face carrying: From 1 month (3.2kg) to 24 months (13kg)
- Forward-facing carrying: From 7 months (after neck stability) to 24 months (13kg)
- Back carrying: From 4 months (after neck stability) to 36 months (15kg)
Limited Edition "Lullutan Red Label"
As a new color for the "SmartAngel Baby Carrier (Waist Belt Type) Lullutan," the limited-edition "Lullutan Red Label" has appeared. It features a polyester material that offers a denim-like texture and a design that is easy to match with a wide range of styles.
Affordable Price
Despite these features, it achieves high cost performance at 11,999 yen (13,198 yen including tax).
Moving forward, our company will continue to pursue product development that satisfies both moms, dads, and children in terms of safety, functionality, and price, supporting the daily lives of child-rearing households. We will strive to further expand our product lineup with an unwavering commitment to quality and price.
【Product Information】
Product Name
SmartAngel Baby Carrier (Waist Belt Type) Lullutan Red Label
Target Age
1 month to 36 months
Applicable Weight
Carrying: Up to 13kg; Back carrying: Up to 15kg
Product Code
4580131237439
Selling Price
11,999 yen (13,198 yen including tax)
Product Page (Nishimatsuya Official Online Store)
https://www.24028-net.jp/item/4580131237439.html
*Sales are scheduled to start on May 22nd at the Nishimatsuya official online store.
【Contact for Press Inquiries Regarding This Product】
Nishimatsuya Chain Co., Ltd. Sales Promotion & Brand Strategy Department
E-Mail: 24028pr@nishimatsuya.jp
Package
Product worn by model
■ Features of SmartAngel Baby Carrier (Waist Belt Type) Lullutan
SG Mark Certified for Peace of Mind Safety
The design gently wraps around the baby's body, preventing falls. To prevent accidents and ensure moms and dads can use it with peace of mind, it has obtained the SG mark, which conforms to the SG standards set by the Product Safety Association.
Waist Belt Type Reduces Physical Burden on Moms and Dads
By adopting a waist belt type, the baby's weight is distributed not only to the shoulders but also to the waist, reducing the physical burden on the user even during long periods of carrying. It supports comfortable carrying and encourages daily parenting.
Highly Breathable Honeycomb Mesh Material Prevents Stuffiness
Highly breathable and strong honeycomb mesh material is used over a wide area. This prevents both baby and parents from getting stuffy even in hot weather, allowing for comfortable use all year round.
Lightweight Design of Under Approximately 550g for Easy Portability and Attachment
Considering daily outings with children, we have achieved a surprisingly lightweight design of under approximately 550g. It is easy to carry and smooth to attach, making it extremely convenient for busy moms and dads.
3-WAY Carrying for Long-Term Use According to Growth
It can be used for a long time with three carrying methods according to the baby's growth.
- Face-to-face carrying: From 1 month (3.2kg) to 24 months (13kg)
- Forward-facing carrying: From 7 months (after neck stability) to 24 months (13kg)
- Back carrying: From 4 months (after neck stability) to 36 months (15kg)
Limited Edition "Lullutan Red Label"
As a new color for the "SmartAngel Baby Carrier (Waist Belt Type) Lullutan," the limited-edition "Lullutan Red Label" has appeared. It features a polyester material that offers a denim-like texture and a design that is easy to match with a wide range of styles.
Affordable Price
Despite these features, it achieves high cost performance at 11,999 yen (13,198 yen including tax).
Moving forward, our company will continue to pursue product development that satisfies both moms, dads, and children in terms of safety, functionality, and price, supporting the daily lives of child-rearing households. We will strive to further expand our product lineup with an unwavering commitment to quality and price.
【Product Information】
Product Name
SmartAngel Baby Carrier (Waist Belt Type) Lullutan Red Label
Target Age
1 month to 36 months
Applicable Weight
Carrying: Up to 13kg; Back carrying: Up to 15kg
Product Code
4580131237439
Selling Price
11,999 yen (13,198 yen including tax)
Product Page (Nishimatsuya Official Online Store)
https://www.24028-net.jp/item/4580131237439.html
*Sales are scheduled to start on May 22nd at the Nishimatsuya official online store.
【Contact for Press Inquiries Regarding This Product】
Nishimatsuya Chain Co., Ltd. Sales Promotion & Brand Strategy Department
E-Mail: 24028pr@nishimatsuya.jp