Nishimatsuya's "ELFINDOLL" Summer Clothing New TV Commercial, "Just Right Clothes No Matter Which You Choose," to Air from April 2nd!
Nishimatsuya Chain Co., Ltd. will begin airing new TV commercials nationwide from April 2nd for its private brand "ELFINDOLL" summer clothing, emphasizing its appeal in terms of price, material, quality, and design.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1479h 57m after Published)
Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture, President and Representative Director: Koichi Omura) will broadcast new TV commercials for its private brand "ELFINDOLL" starting April 2nd.
These TV commercials express the appeal of "ELFINDOLL," which focuses on "price," "material," "quality," and "design" to enrich and brighten children's daily lives, from two different perspectives.
■ About the Baby "Pattern" Episode
This episode focuses on short-sleeved T-shirts and leggings for baby sizes (80-95cm). Offered at the same price as last year, 359 yen (394 yen including tax), it conveys the charm of ELFINDOLL as "just right clothes no matter which you choose" for children through a wide range of colors, shapes, and patterns. The commercial features a fun video where flowers and dinosaurs depicted on the T-shirts pop out and play with the children. The filming set was always lively, with children's names being called and their favorite music playing.
■ About the Toddler "Bus" Episode
This episode features T-shirts, half pants, and culottes, which are summer must-have items for energetic toddlers in sizes 100-130cm. These are also offered at the same price as last year, 389 yen (427 yen including tax). It expresses the value of these items as "just right clothes" for children – smart, cute, and affordable – through a fashion show performed by children on a school bus runway. The seats and ceiling patterns inside the bus were specially created for the shoot, and the children walking the bus aisle like a runway were full of confidence, just like real models.
■ TVCM Overview
| Title | Baby "Pattern" Episode Toddler "Bus" Episode |
|---|---|
| Broadcast Start Date | April 2nd (Hokkaido, Aomori, Iwate, Akita regions from April 9th) |
| Broadcast Area | Nationwide |
| Video URL | https://www.24028.jp/cm |
【Inquiries from media regarding this release】
Nishimatsuya Chain Co., Ltd.
Sales Promotion & Brand Strategy Department
E-Mail：24028pr@nishimatsuya.jp
These TV commercials express the appeal of "ELFINDOLL," which focuses on "price," "material," "quality," and "design" to enrich and brighten children's daily lives, from two different perspectives.
■ About the Baby "Pattern" Episode
This episode focuses on short-sleeved T-shirts and leggings for baby sizes (80-95cm). Offered at the same price as last year, 359 yen (394 yen including tax), it conveys the charm of ELFINDOLL as "just right clothes no matter which you choose" for children through a wide range of colors, shapes, and patterns. The commercial features a fun video where flowers and dinosaurs depicted on the T-shirts pop out and play with the children. The filming set was always lively, with children's names being called and their favorite music playing.
■ About the Toddler "Bus" Episode
This episode features T-shirts, half pants, and culottes, which are summer must-have items for energetic toddlers in sizes 100-130cm. These are also offered at the same price as last year, 389 yen (427 yen including tax). It expresses the value of these items as "just right clothes" for children – smart, cute, and affordable – through a fashion show performed by children on a school bus runway. The seats and ceiling patterns inside the bus were specially created for the shoot, and the children walking the bus aisle like a runway were full of confidence, just like real models.
■ TVCM Overview
| Title | Baby "Pattern" Episode Toddler "Bus" Episode |
|---|---|
| Broadcast Start Date | April 2nd (Hokkaido, Aomori, Iwate, Akita regions from April 9th) |
| Broadcast Area | Nationwide |
| Video URL | https://www.24028.jp/cm |
【Inquiries from media regarding this release】
Nishimatsuya Chain Co., Ltd.
Sales Promotion & Brand Strategy Department
E-Mail：24028pr@nishimatsuya.jp
FAQ
When will the new TV commercials start airing?
They will start airing nationwide from April 2nd, with some regions (Hokkaido, Aomori, Iwate, Akita) starting from April 9th.
Have the prices for "ELFINDOLL" summer clothing changed from last year?
No, prices remain unchanged from last year: 359 yen for baby-sized T-shirts/leggings and 389 yen for toddler-sized T-shirts/half pants/culottes.
Where can I watch the new TV commercials?
In addition to being broadcast on TV nationwide, they can also be viewed on Nishimatsuya's official website (https://www.24028.jp/cm).