Manufacturing Job Portal for Foreigners 'nosnavi' Officially Released on April 14, 2026! Toma Rose Appointed as Official Ambassador
Twenty First Co., Ltd. has officially launched 'nosnavi', a job platform connecting Japan's manufacturing industry with foreign talent. Model and singer Toma Rose has been appointed as the official ambassador, and a new TV commercial is now airing.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:00
- 🔍 Collected: April 14, 2026 at 09:31
- 🤖 AI Analyzed: April 19, 2026 at 19:00 (129h 28m after Collected)
Twenty First Co., Ltd. (Headquarters: Tokyo, CEO: Munehiro Kubo) today officially releases 'nosnavi', a job recruitment platform that connects Japan's manufacturing industry, which is suffering from a labor shortage, with foreign nationals who wish to work in Japan. In conjunction with the launch of the service, Toma Rose, a model and singer with a multicultural background, has been appointed as the official ambassador. We are also pleased to announce the start of a new TV commercial broadcast.
In this commercial, Rose passionately speaks about the pride of working in the manufacturing and logistics industries, proclaiming, 'We are the ones supporting Japanese monozukuri (manufacturing)!', and conveys a sense of security backed by Twenty First's 35-year track record. The highlight is a passionate and refreshing visual where shots of Rose intertwine with lively scenes of people working on-site.
Official YouTube Link: https://youtu.be/D2TwV71FIl0
TVCM Broadcast Start Date: From Tuesday, April 14, 2026
TVCM Broadcast Area: Shizuoka Prefecture and other regions
■ Background: A Platform of 'Coexistence' Bearing the Future of Japan's Manufacturing and Logistics Industries
Currently, the manufacturing and logistics industries, which are Japan's core industries, are facing a severe labor shortage due to a declining birthrate and aging population. On the other hand, for foreign nationals who are eager to work in Japan, language barriers and complex employment customs have been hurdles, making it difficult for them to find appropriate workplaces.
Boasting over 35 years of history, our company launched 'nosnavi' based on the human resource service know-how for foreign employees cultivated since our founding, aiming to 'contribute to 'Made in JAPAN' with global talent and enrich the lives of the people who work together.' Based on our past achievements, 'nosnavi' is a job portal site dedicated to foreign nationals specializing in the manufacturing and logistics industries, under the concept of 'resolving the issues of labor shortages and production efficiency in the manufacturing and logistics industries through hands-on support.' With intuitive operability and multilingual support, it aims to eliminate mismatches between companies and talent and revitalize Japanese manufacturing sites.
■ About 'nosnavi'
A job information site for foreign job seekers specializing in the manufacturing industry and factory work. It features a wide range of job openings at manufacturing sites nationwide, from welcoming inexperienced workers to high-income specialized professions. It supports 'job hunting without getting lost.'
Official Website URL: https://jpn.nosnavi.com/
■ Features of 'nosnavi'
- Specialized in manufacturing and logistics: Users can search by detailed conditions of the manufacturing site, such as employment type, work style, job content, and skills.
- Multilingual interface: Provides a language environment that is easy for foreign talent to use, from application to interview adjustment. Supports 3 languages (Japanese, English, Portuguese).
- Reliable support system: Equipped with functions such as providing support to resolve companies' anxiety regarding labor shortages, production efficiency, and foreign recruitment, and proposing reverse offers to job seekers that meet their preferences.
■ Appointment of Official Ambassador: 'Diversity' Symbolized by Toma Rose
Toma Rose, who has roots in Brazil and is fluent in Japanese, Portuguese, and English, has been appointed as the official ambassador. Rose's attitude of respecting diverse cultures and passionately continuing to challenge himself serves as a role model for foreign talent taking on challenges in a foreign land, and symbolizes the 'inclusive society' that the service aims for. Furthermore, Twenty First also has a base in Shizuoka Prefecture, and together with Shizuoka native Toma Rose, we hope to liven up the entire country starting from Shizuoka.
■ Comment from Official Ambassador Toma Rose
'Japan's manufacturing and logistics industries are world-famous. And around the world, there are many passionate people who want to learn those skills and work in Japan. I myself know the wonder of people from different roots joining hands. Through nosnavi, I will give my all to support so that Japanese factories and people around the world can connect happily!'
■ Profile of Toma Rose
Born in Brazil, raised in Shizuoka Prefecture. A mix of Brazilian, Italian, and Japanese.
Active as a model since the age of 17. In 2020, at the age of 27, he participated in the reality dating show 'The Bachelorette Japan' Season 1 (Prime Video), captivating women with his well-trained physique and sweet face.
Currently active in various fields as a model, singer, actor, and flower arranger.
Hometown Ambassador of Kosai City, Shizuoka Prefecture. Goodwill Ambassador of Lake Hamana.
■ Twenty First Co., Ltd. Company Profile
Company Name: Twenty First Co., Ltd.
Representative: Representative Director Munehiro Kubo
In this commercial, Rose passionately speaks about the pride of working in the manufacturing and logistics industries, proclaiming, 'We are the ones supporting Japanese monozukuri (manufacturing)!', and conveys a sense of security backed by Twenty First's 35-year track record. The highlight is a passionate and refreshing visual where shots of Rose intertwine with lively scenes of people working on-site.
Official YouTube Link: https://youtu.be/D2TwV71FIl0
TVCM Broadcast Start Date: From Tuesday, April 14, 2026
TVCM Broadcast Area: Shizuoka Prefecture and other regions
■ Background: A Platform of 'Coexistence' Bearing the Future of Japan's Manufacturing and Logistics Industries
Currently, the manufacturing and logistics industries, which are Japan's core industries, are facing a severe labor shortage due to a declining birthrate and aging population. On the other hand, for foreign nationals who are eager to work in Japan, language barriers and complex employment customs have been hurdles, making it difficult for them to find appropriate workplaces.
Boasting over 35 years of history, our company launched 'nosnavi' based on the human resource service know-how for foreign employees cultivated since our founding, aiming to 'contribute to 'Made in JAPAN' with global talent and enrich the lives of the people who work together.' Based on our past achievements, 'nosnavi' is a job portal site dedicated to foreign nationals specializing in the manufacturing and logistics industries, under the concept of 'resolving the issues of labor shortages and production efficiency in the manufacturing and logistics industries through hands-on support.' With intuitive operability and multilingual support, it aims to eliminate mismatches between companies and talent and revitalize Japanese manufacturing sites.
■ About 'nosnavi'
A job information site for foreign job seekers specializing in the manufacturing industry and factory work. It features a wide range of job openings at manufacturing sites nationwide, from welcoming inexperienced workers to high-income specialized professions. It supports 'job hunting without getting lost.'
Official Website URL: https://jpn.nosnavi.com/
■ Features of 'nosnavi'
- Specialized in manufacturing and logistics: Users can search by detailed conditions of the manufacturing site, such as employment type, work style, job content, and skills.
- Multilingual interface: Provides a language environment that is easy for foreign talent to use, from application to interview adjustment. Supports 3 languages (Japanese, English, Portuguese).
- Reliable support system: Equipped with functions such as providing support to resolve companies' anxiety regarding labor shortages, production efficiency, and foreign recruitment, and proposing reverse offers to job seekers that meet their preferences.
■ Appointment of Official Ambassador: 'Diversity' Symbolized by Toma Rose
Toma Rose, who has roots in Brazil and is fluent in Japanese, Portuguese, and English, has been appointed as the official ambassador. Rose's attitude of respecting diverse cultures and passionately continuing to challenge himself serves as a role model for foreign talent taking on challenges in a foreign land, and symbolizes the 'inclusive society' that the service aims for. Furthermore, Twenty First also has a base in Shizuoka Prefecture, and together with Shizuoka native Toma Rose, we hope to liven up the entire country starting from Shizuoka.
■ Comment from Official Ambassador Toma Rose
'Japan's manufacturing and logistics industries are world-famous. And around the world, there are many passionate people who want to learn those skills and work in Japan. I myself know the wonder of people from different roots joining hands. Through nosnavi, I will give my all to support so that Japanese factories and people around the world can connect happily!'
■ Profile of Toma Rose
Born in Brazil, raised in Shizuoka Prefecture. A mix of Brazilian, Italian, and Japanese.
Active as a model since the age of 17. In 2020, at the age of 27, he participated in the reality dating show 'The Bachelorette Japan' Season 1 (Prime Video), captivating women with his well-trained physique and sweet face.
Currently active in various fields as a model, singer, actor, and flower arranger.
Hometown Ambassador of Kosai City, Shizuoka Prefecture. Goodwill Ambassador of Lake Hamana.
■ Twenty First Co., Ltd. Company Profile
Company Name: Twenty First Co., Ltd.
Representative: Representative Director Munehiro Kubo