Morioka Students Promote Sake Lees Skincare from Iwate Brewery at Pop-Up Event in monaka Commercial Facility Near Morioka Bus Center

monaka exterior

1684 Inc. (Shiwa-gun, Iwate Prefecture, Representative: Emi Furukawa), which operates the sake lees skincare brand "1684 AZUMAMINE," will hold a limited-time pop-up event at the commercial facility "monaka" in Morioka City, Iwate Prefecture, on July 4 (Sat.) and 5 (Sun.), 2026, as a collaborative project between industry and academia with MCL Morioka Information Business & Design College (Morijobi).

At this pop-up event, Morijobi students will be on-site to handle sales, guide visitors on product testers, conduct simple skin moisture checks, and gather feedback through questionnaires.

The skincare brand, born from an Iwate sake brewery with a 340-year history, and local Morioka vocational school students will come together to deliver the product's appeal. We invite you to visit us during this opportunity.

monaka, a complex commercial facility in Morioka City, Iwate Prefecture: Official Website: https://monaka-morioka.com/

Event Overview

Date and Time

July 4 (Sat.) and 5 (Sun.), 2026, 10:00 AM - 7:00 PM

Location

monaka 1F, in front of the escalator

1-6-8 Nakanohashidori, Morioka City (near Morioka Bus Center)

Content

Skincare product exhibition and sales, guidance on testers, simple skin moisture checks, questionnaire collection *Samples will be given to questionnaire respondents.

Student Roles

Distribution of flyers within the facility, guidance on product testers, simple skin moisture checks, questionnaire collection.

Products Handled

1684 AZUMAMINE Sake Lees Lotion Key Visual

1684 AZUMAMINE Sake Lees Lotion [2025 Good Design Award Winner]

Contains extract from additive-free sake lees produced during the making of junmai sake.

Naturally derived moisturizing ingredients penetrate to lead to moist, translucent skin.

Free of synthetic fragrances, parabens, etc.

1684 AZUMAMINE Sake Lees Facial Soap Key Visual

1684 AZUMAMINE Sake Lees Facial Soap

A facial soap made with additive-free sake lees using the cold process method.

Gently cleanses with fine foam, leading to moist and smooth skin.

Can be used on the face and body.

Industry-Academia Collaboration

Morijobi students participating in the industry-academia collaboration

This industry-academia collaboration is a "Regional Brand Promotion Project" jointly undertaken by 1684 Inc. and MCL Morioka Information Business & Design College (Morijobi).

The objective is for students to acquire practical skills by experiencing the entire marketing process, from SNS promotion to in-store customer service and sales promotion, while being involved with actual products.

As part of the project, students are planning and producing product introduction videos for "1684 AZUMAMINE" as a class assignment, which are being distributed on the TikTok account (@mcl1684) jointly operated by 1684 Inc. and Morijobi. This pop-up event is positioned as a real-world event linked to these activities, covering everything from customer service and sales to data collection and performance analysis.

In this project, students will not only promote the brand's appeal but also be responsible for performance measurement and analysis based on TikTok insights and questionnaire data from the pop-up event.

By experiencing planning, promotion, and analysis in an integrated manner, the aim is to practically acquire marketing skills that are directly applicable to future employment.

MCL Morioka Information Business & Design College (Morijobi) is a vocational school in Morioka City, Iwate Prefecture, specializing in IT, business, and design fields. With the philosophy of "Experience is the best learning," it focuses on practical education through project-based classes in collaboration with companies and organizations.

Morijobi Official Website: https://morijyobi.ac.jp/

TikTok Account jointly operated by 1684 Inc. and Morijobi: https://www.tiktok.com/@mcl1684

About 1684 AZUMAMINE

1684 AZUMAMINE Key Visual

"1684 AZUMAMINE" is a skincare brand born from the spirit of craftsmanship of Azumamine Brewery, founded in 1684 in Iwate Prefecture, with over 340 years of history.

It is also attracting attention from a sustainability perspective as skincare that upcycles discarded by-products by extracting additive-free sake lees produced during the making of junmai sake.

Its flagship product, sake lees lotion, won the 2025 Good Design Award and was featured in the sake brewery cosmetics special feature of the January 2026 issue of "Liniere" magazine.

Company Profile

Company Name: 1684 Inc.

Location: Godateuchikawa 5, Shiwacho, Shiwa-gun, Iwate Prefecture

Representative: Emi Furukawa

Established: October 2024

Capital: 6 million yen

Business Overview: Brand creation business that connects Japanese sake culture to the future, focusing on the reuse of sake lees.

Official Website: https://1684.jp/

Official LINE: https://lin.ee/DLMRfJv

EC Site: https://shop.1684.jp/