Father's Day Skincare Born from 340 Years of Sake Brewing: Good Design Award-Winning "1684 AZUMAMINE" from Iwate's Oldest Brewery Holds Its First Men's Pop-Up at Hankyu Men's Tokyo in Yurakucho
Key facts
- Father's Day Skincare Born from 340 Years of Sake Brewing: Good Design Award-Winning "1684 AZUMAMINE" from Iwate's Oldest Brewery Holds Its First Men's Pop-Up at Hankyu Men's Tokyo in Yurakucho
- Iwate's oldest sake brewery, Azumamine Shuzoten, launches its first men's pop-up event for its sake lees skincare brand "1684 AZUMAMINE" at Hankyu Men's Tokyo for Father's Day. The event will feature the 2025 Good Design Award-winning sake lees lotion and offer sake tasting and sales.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Iwate's oldest sake brewery, Azumamine Shuzoten, launches its first men's pop-up event for its sake lees skincare brand "1684 AZUMAMINE" at Hankyu Men's Tokyo for Father's Day. The event will feature the 2025 Good Design Award-winning sake lees lotion and offer sake tasting and sales.
- Citation
- Father's Day Skincare Born from 340 Years of Sake Brewing: Good Design Award-Winning "1684 AZUMAMINE" from Iwate's Oldest Brewery Holds Its First Men's Pop-Up at Hankyu Men's Tokyo in Yurakucho (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Iwate's oldest sake brewery, Azumamine Shuzoten, launches its first men's pop-up event for its sake lees skincare brand "1684 AZUMAMINE" at Hankyu Men's Tokyo for Father's Day. The event will feature the 2025 Good Design Award-winning sake lees lotion and offer sake tasting and sales.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 10:00
- 🔍 Collected: June 10, 2026 at 10:40 (40 min after Published)
- 🤖 AI Analyzed: June 10, 2026 at 20:02 (9h 21m after Collected)
1684 Inc. (headquarters: Shiwa Town, Shiwa District, Iwate Prefecture) will hold a limited-time pop-up event for its sake lees skincare brand "1684 AZUMAMINE" at Hankyu Men's Tokyo B1F Beauty & Relaxing in Yurakucho from Wednesday, June 10 to Tuesday, June 23, 2026, spanning Father's Day (June 21).
This is the first time the brand has held a pop-up event exclusively for men.
"1684 AZUMAMINE" is a skincare brand born from the sake lees of Azumamine Shuzoten, Japan's oldest sake brewery, which has been making sake in Iwate Prefecture since 1684. The flagship product, Sake Lees Lotion, won the 2025 Good Design Award. Its brown bottle, designed to resemble a 1.8-liter sake bottle, is praised for its simple and stylish design that makes it easy for men unfamiliar with skincare to pick up.
The main ingredient is sake lees extract, a byproduct of handcrafted, additive-free pure rice sake. The product is free of parabens, synthetic fragrances, synthetic colors, mineral oils, silicones, and UV absorbers. This simple formulation, stripped of unnecessary additives, is a product we can confidently recommend to those who are unsure what to choose as a gift for their father.
Furthermore, for this event, visitors will be offered complimentary sake from Azumamine Shuzoten's "Azumamine" brand, and the same sake will also be available for purchase. This opportunity to acquire three varieties, including a junmai daiginjo that is hard to find in Tokyo, is not to be missed as a gift for sake-loving fathers.
■ Event Overview
Period: Wednesday, June 10, 2026 - Tuesday, June 23, 2026 *Father's Day: Sunday, June 21
Venue: Hankyu Men's Tokyo B1F Beauty & Relaxing
Website: https://web.hh-online.jp/hankyu-mens/contents/tokyo/
■ Skincare Products Available
1684AZUMAMINE Sake Lees Lotion
Sake Lees Lotion [2025 Good Design Award Winner]
Richly formulated with sake lees extract from Azumamine Shuzoten's additive-free pure rice sake. Its fresh texture penetrates the stratum corneum, correcting dullness caused by dryness and leading to moist, translucent skin.
Features a subtly fruity and elegant fragrance from Roman chamomile essential oil. Free of parabens, synthetic fragrances, synthetic colors, mineral oils, silicones, and UV absorbers.
The brown bottle, designed to resemble a 1.8-liter sake bottle, has a simple and stylish design that is easy for men unfamiliar with skincare to pick up. It is an ideal gift for Father's Day.
1684AZUMAMINE Sake Lees Facial Soap
Sake Lees Facial Soap
A new item released in April 2026.
A cold-process facial soap containing sake lees from Azumamine Shuzoten.
Its fine lather gently washes away dirt and excess dead skin cells, leaving skin moist and smooth. Free of synthetic additives, it allows you to enjoy the rich aroma derived from sake lees.
Can be used not only on the face but also on the whole body.
■ Special Event: Azumamine Sake Tasting & Sales
Azumamine Shuzoten Image Visual
The sake from "Azumamine Shuzoten," Iwate's oldest brewery that handcrafts only pure rice sake, is limited in distribution and a rare taste that can only be found in a few places in Tokyo.
At this pop-up, you can enjoy complimentary sake and purchase the same brands at the venue. Please consider it as a gift for your sake-loving father.
[Complimentary Sake]
Date & Time: Saturday, June 13 and Sunday, June 14, 2026, 14:00-17:00 each day (while supplies last)
Location: Hankyu Men's Tokyo 1F Entrance Space
[Available Brands] (Sold alongside skincare products at the B1F venue during the pop-up period)
Azumamine / Junmai Daiginjo Omachi
A junmai daiginjo sake with a firm, robust flavor characteristic of Omachi rice.
Azumamine / Junmai Daiginjo Yui no Kaori
A junmai daiginjo sake made with "Yui no Kaori," Iwate's premium sake rice, a cross between Yamada Nishiki and Hanaomoi.
Azumamine / Junmai Ginjo Miyama Nishiki Nakadori
A junmai ginjo sake bottled only from the "nakadori" (middle press), the part of the sake pressing process with the best balance of aroma and flavor.
■ About the Brand
"1684 AZUMAMINE" is a skincare brand born from the craftsmanship spirit of Azumamine Shuzoten in Iwate Prefecture, founded in 1684 and with over 340 years of history.
Using sake lees from additive-free pure rice sake brewed with only the clear underground water of Azumine Mountain and domestic rice as the main raw material, it proposes simple and honest skincare that maximizes the natural power of the ingredients.
Under the concept of "enjoying bare skin," it offers a lineup that naturally blends into men's skincare routines.
■ Company Profile
Company Name: 1684 Inc.
Location: 5 Tsuchidate Uchikawa, Shiwa Town, Shiwa District, Iwate Prefecture
Representative: Emi Furukawa
Established: October 2024
Capital: 6 million yen
Business Description: Brand development business centered on the reuse of sake lees, connecting sake culture to the future.
Official Website: https://1684.jp/
Official LINE: https://lin.ee/DLMRfJv
EC Site: https://shop.1684.jp/
This is the first time the brand has held a pop-up event exclusively for men.
"1684 AZUMAMINE" is a skincare brand born from the sake lees of Azumamine Shuzoten, Japan's oldest sake brewery, which has been making sake in Iwate Prefecture since 1684. The flagship product, Sake Lees Lotion, won the 2025 Good Design Award. Its brown bottle, designed to resemble a 1.8-liter sake bottle, is praised for its simple and stylish design that makes it easy for men unfamiliar with skincare to pick up.
The main ingredient is sake lees extract, a byproduct of handcrafted, additive-free pure rice sake. The product is free of parabens, synthetic fragrances, synthetic colors, mineral oils, silicones, and UV absorbers. This simple formulation, stripped of unnecessary additives, is a product we can confidently recommend to those who are unsure what to choose as a gift for their father.
Furthermore, for this event, visitors will be offered complimentary sake from Azumamine Shuzoten's "Azumamine" brand, and the same sake will also be available for purchase. This opportunity to acquire three varieties, including a junmai daiginjo that is hard to find in Tokyo, is not to be missed as a gift for sake-loving fathers.
■ Event Overview
Period: Wednesday, June 10, 2026 - Tuesday, June 23, 2026 *Father's Day: Sunday, June 21
Venue: Hankyu Men's Tokyo B1F Beauty & Relaxing
Website: https://web.hh-online.jp/hankyu-mens/contents/tokyo/
■ Skincare Products Available
1684AZUMAMINE Sake Lees Lotion
Sake Lees Lotion [2025 Good Design Award Winner]
Richly formulated with sake lees extract from Azumamine Shuzoten's additive-free pure rice sake. Its fresh texture penetrates the stratum corneum, correcting dullness caused by dryness and leading to moist, translucent skin.
Features a subtly fruity and elegant fragrance from Roman chamomile essential oil. Free of parabens, synthetic fragrances, synthetic colors, mineral oils, silicones, and UV absorbers.
The brown bottle, designed to resemble a 1.8-liter sake bottle, has a simple and stylish design that is easy for men unfamiliar with skincare to pick up. It is an ideal gift for Father's Day.
1684AZUMAMINE Sake Lees Facial Soap
Sake Lees Facial Soap
A new item released in April 2026.
A cold-process facial soap containing sake lees from Azumamine Shuzoten.
Its fine lather gently washes away dirt and excess dead skin cells, leaving skin moist and smooth. Free of synthetic additives, it allows you to enjoy the rich aroma derived from sake lees.
Can be used not only on the face but also on the whole body.
■ Special Event: Azumamine Sake Tasting & Sales
Azumamine Shuzoten Image Visual
The sake from "Azumamine Shuzoten," Iwate's oldest brewery that handcrafts only pure rice sake, is limited in distribution and a rare taste that can only be found in a few places in Tokyo.
At this pop-up, you can enjoy complimentary sake and purchase the same brands at the venue. Please consider it as a gift for your sake-loving father.
[Complimentary Sake]
Date & Time: Saturday, June 13 and Sunday, June 14, 2026, 14:00-17:00 each day (while supplies last)
Location: Hankyu Men's Tokyo 1F Entrance Space
[Available Brands] (Sold alongside skincare products at the B1F venue during the pop-up period)
Azumamine / Junmai Daiginjo Omachi
A junmai daiginjo sake with a firm, robust flavor characteristic of Omachi rice.
Azumamine / Junmai Daiginjo Yui no Kaori
A junmai daiginjo sake made with "Yui no Kaori," Iwate's premium sake rice, a cross between Yamada Nishiki and Hanaomoi.
Azumamine / Junmai Ginjo Miyama Nishiki Nakadori
A junmai ginjo sake bottled only from the "nakadori" (middle press), the part of the sake pressing process with the best balance of aroma and flavor.
■ About the Brand
"1684 AZUMAMINE" is a skincare brand born from the craftsmanship spirit of Azumamine Shuzoten in Iwate Prefecture, founded in 1684 and with over 340 years of history.
Using sake lees from additive-free pure rice sake brewed with only the clear underground water of Azumine Mountain and domestic rice as the main raw material, it proposes simple and honest skincare that maximizes the natural power of the ingredients.
Under the concept of "enjoying bare skin," it offers a lineup that naturally blends into men's skincare routines.
■ Company Profile
Company Name: 1684 Inc.
Location: 5 Tsuchidate Uchikawa, Shiwa Town, Shiwa District, Iwate Prefecture
Representative: Emi Furukawa
Established: October 2024
Capital: 6 million yen
Business Description: Brand development business centered on the reuse of sake lees, connecting sake culture to the future.
Official Website: https://1684.jp/
Official LINE: https://lin.ee/DLMRfJv
EC Site: https://shop.1684.jp/
FAQ
Where can I buy the "1684 AZUMAMINE" Sake Lees Lotion?
It is available at the official EC site (shop.1684.jp) and at the pop-up event at Hankyu Men's Tokyo.
Can I also buy sake at the pop-up event?
Yes, three varieties of Azumamine Shuzoten sake, including Junmai Daiginjo, will be sold.
Who is the founder of this brand?
The representative of 1684 Inc. is Emi Furukawa.