Retail EC Platform 'Stailer Net Super' Launches AI Chat Assistant 'Okaimono AI'

10X Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Masatake Yamoto; hereinafter '10X') announces the launch of 'Okaimono AI,' a generative AI-powered chat assistant, on its retail EC platform 'Stailer Net Super.'

This feature enables customers to seamlessly consult on menus, search for products, and add them to their carts through natural chat interactions.

[Background]
Net supermarkets are characterized by customers purchasing approximately 30 diverse items in a single order. Traditional keyword searches and category filtering alone had limitations in helping customers find the optimal combination from a vast product selection. Many customers also faced challenges in pre-purchase decision-making, such as 'What should I cook today?' or 'Which product is right for me?'

Meanwhile, the rapid evolution of generative AI has made advanced natural language dialogue and contextual understanding possible. 10X has been promoting AI utilization through features like 'checkout recommendation' and 'automatic product search tag generation.' By integrating Stailer Net Super's search and recommendation infrastructure with the latest generative AI technology, 10X aims to provide an even more convenient shopping experience.

['Okaimono AI' Feature Overview]
'Okaimono AI' is a chat function that can be launched from a dedicated button on the in-app store screen. Its main features are as follows:

Menu Proposal Linked Product Search: The AI suggests recipes in response to vague requests like 'Tell me a chicken dish.' Furthermore, it automatically searches for the necessary ingredients for that dish and helps customers smoothly add them to their cart. *Patent pending

Product Recommendation from Shopping Memos (Images): By simply sending a handwritten shopping memo or a smartphone screenshot, the AI analyzes the image and lists and suggests relevant products.

Personalized Product Recommendations: In response to questions like 'What products do you recommend for me?', the AI suggests products based on past purchasing trends.

Safe and Convenient Dialogue Design: A specialized guardrail is in place to prevent the AI from answering questions unrelated to shopping, creating a secure environment for users.

['Okaimono AI' Test Introduction Effects]
Prior to the official launch of this feature, preliminary tests showed the following effects:

Increased Average Order Value (AOV): Users who added products to their cart using Okaimono AI showed an average order value approximately 1.6% higher than non-users. This is believed to be the result of increased serendipity, as recipe recommendations and personalized product suggestions from Okaimono AI provided more opportunities to discover new products that customers wouldn't usually choose.

High Satisfaction with Menu Decision: Through dialogues such as 'menu suggestions using leftover ingredients in the refrigerator' and 'recipe suggestions utilizing seasonal ingredients,' the AI has supported daily menu planning. High satisfaction has been measured through the chat feedback function.

[About Stailer]
Stailer is a platform that supports overall DX in the retail sector for retailers and distributors such as supermarkets and drugstores. It offers services that solve productivity issues in retail, such as 'Stailer Net Super,' which provides a full suite of apps and systems necessary for net supermarket operations, and 'Stailer AI Ordering,' where AI automatically suggests optimal order contents based on multiple data points like sales, weather, and promotional information.
https://about.stailer.jp/

[About 10X]
Company Name: 10X Inc.
Headquarters: 5F Higashi Nihonbashi 1-chome Building, 1-4-6 Higashi Nihonbashi, Chuo-ku, Tokyo 103-0004
Established: June 26, 2017
Representative Director and President: Masatake Yamoto
https://10x.co.jp/