AI that Learns from Expert Researchers' Thinking, Transforming Qualitative Analysis into Decision-Making. "Nullo AI Studio" Launched — A Qualitative Analysis Platform for Practitioners — 【10 Inc.】
10 Inc. has launched "Nullo AI Studio," an AI solution designed to enhance qualitative data analysis and support corporate decision-making. Unlike standard generative AI, it learns the thinking processes of expert researchers to extract actionable insights directly from qualitative data, empowering marketing and research teams to conduct analysis in-house and accelerate decision-making.
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- 📰 Published: April 15, 2026 at 22:00
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10 Inc. (Headquarters: Tokyo, CEO: Takaki Sato, hereinafter 10 Inc.) has launched "Nullo AI Studio," an AI solution that enhances the qualitative data analysis process and supports corporate decision-making.
Website ▷▷▷ https://10inc.co.jp/services/nullo-ai-studio/
https://10inc.co.jp/services/nullo-ai-studio/
In recent years, while the importance of customer understanding has increased for many companies, challenges such as "insights are obtained but not utilized for decision-making" and "analysis is personalized and lacks reproducibility" have become apparent.
Nullo AI Studio is a qualitative analysis-specialized AI solution developed to resolve such "incomplete research."
Its greatest feature is that it is not just generative AI, but has learned the thinking process (interpretation, structuring, insight derivation) of experienced researchers, deriving insights directly linked to decision-making from qualitative data*.
Furthermore, this product is designed for direct use by corporate marketing/research/brand managers themselves, enabling them to continuously generate insights internally and connect them to decision-making without relying on external partners.
*Qualitative data: Qualitative survey transcripts, SNS data, VOC data, etc.
Development Background
10 Inc. has supported corporate decision-making through online community research (MROC) [AT1] and qualitative interview surveys. Through this, a structural issue has become apparent: "internal insight discovery is personalized, time-consuming, and not systematized within the organization."
In qualitative research in particular, the following problems exist:
Analysis depends on individual skills
The interpretation process is black-boxed
Knowledge is not accumulated internally due to reliance on external partners
Output remains as suggestions and is not connected to decision-making
Nullo AI Studio was developed as an AI that replicates and expands the analysis process itself to address these challenges.
Features of Nullo AI Studio
1. Replicates the Thinking Process of Experienced Researchers
Instead of simply summarizing text or extracting frequent words, it interprets "Why are they saying that?" and "What is the psychological structure behind it?" and elevates it to structured insights.
2. Converts Qualitative Data into a "Decision-Ready Format"
Organizes utterance data and free responses into "thematic structures," "insight drivers," and "decision-making implications," presenting them in a format directly usable for marketing, brand strategy, and product development.
3. An Analysis Environment Usable by Staff Themselves
Designed so that corporate staff themselves can routinely extract and interpret insights without relying on specialized analytical skills.
This simultaneously achieves "internalization of analysis," "reduction of lead time to decision-making," and "accumulation of knowledge within the organization."
4. Achieves Both Speed and Reproducibility in Analysis
Significantly shortens the qualitative analysis process, which traditionally took several weeks, while eliminating personalization and building an analysis platform that can be shared within the organization.
5. Integration with MROC and Various Surveys
Integrates with online community research (MROC) and various survey data provided by 10 Inc., enabling continuous customer understanding and insight accumulation.
Intended Use Cases
Extracting insights for new product/service development (rapid internal-led consideration)
Deepening customer understanding in brand strategy
Evaluating and improving concepts and creatives
Redesigning customer journeys
Localizing/reinterpreting global brands
Developer Comments
10 Inc. Solutions Developer, Ide
Until now, advanced qualitative analysis has depended on specialized personnel or external partners. Nullo AI Studio is a product that redesigns that process into a form that companies themselves can handle. It evolves insights from "something someone creates" to "something the organization continues to use," changing the quality and speed of decision-making.
Future Developments
Going forward, we will strengthen cooperation with MROC and Tetra Square, and develop it as an "environment where everything from customer understanding acquisition (research) to analysis and decision-making can be internalized."
Company Name ： 10 Inc. / 10INC
Headquarters Address： 1-30-15 Higashi-Nakano, Nakano-ku, Tokyo, Space M B111
Representative ： President and CEO, Takaki Sato
Established ： May 14, 2018
URL ： https://10inc.co.jp/
Website ▷▷▷ https://10inc.co.jp/services/nullo-ai-studio/
https://10inc.co.jp/services/nullo-ai-studio/
In recent years, while the importance of customer understanding has increased for many companies, challenges such as "insights are obtained but not utilized for decision-making" and "analysis is personalized and lacks reproducibility" have become apparent.
Nullo AI Studio is a qualitative analysis-specialized AI solution developed to resolve such "incomplete research."
Its greatest feature is that it is not just generative AI, but has learned the thinking process (interpretation, structuring, insight derivation) of experienced researchers, deriving insights directly linked to decision-making from qualitative data*.
Furthermore, this product is designed for direct use by corporate marketing/research/brand managers themselves, enabling them to continuously generate insights internally and connect them to decision-making without relying on external partners.
*Qualitative data: Qualitative survey transcripts, SNS data, VOC data, etc.
Development Background
10 Inc. has supported corporate decision-making through online community research (MROC) [AT1] and qualitative interview surveys. Through this, a structural issue has become apparent: "internal insight discovery is personalized, time-consuming, and not systematized within the organization."
In qualitative research in particular, the following problems exist:
Analysis depends on individual skills
The interpretation process is black-boxed
Knowledge is not accumulated internally due to reliance on external partners
Output remains as suggestions and is not connected to decision-making
Nullo AI Studio was developed as an AI that replicates and expands the analysis process itself to address these challenges.
Features of Nullo AI Studio
1. Replicates the Thinking Process of Experienced Researchers
Instead of simply summarizing text or extracting frequent words, it interprets "Why are they saying that?" and "What is the psychological structure behind it?" and elevates it to structured insights.
2. Converts Qualitative Data into a "Decision-Ready Format"
Organizes utterance data and free responses into "thematic structures," "insight drivers," and "decision-making implications," presenting them in a format directly usable for marketing, brand strategy, and product development.
3. An Analysis Environment Usable by Staff Themselves
Designed so that corporate staff themselves can routinely extract and interpret insights without relying on specialized analytical skills.
This simultaneously achieves "internalization of analysis," "reduction of lead time to decision-making," and "accumulation of knowledge within the organization."
4. Achieves Both Speed and Reproducibility in Analysis
Significantly shortens the qualitative analysis process, which traditionally took several weeks, while eliminating personalization and building an analysis platform that can be shared within the organization.
5. Integration with MROC and Various Surveys
Integrates with online community research (MROC) and various survey data provided by 10 Inc., enabling continuous customer understanding and insight accumulation.
Intended Use Cases
Extracting insights for new product/service development (rapid internal-led consideration)
Deepening customer understanding in brand strategy
Evaluating and improving concepts and creatives
Redesigning customer journeys
Localizing/reinterpreting global brands
Developer Comments
10 Inc. Solutions Developer, Ide
Until now, advanced qualitative analysis has depended on specialized personnel or external partners. Nullo AI Studio is a product that redesigns that process into a form that companies themselves can handle. It evolves insights from "something someone creates" to "something the organization continues to use," changing the quality and speed of decision-making.
Future Developments
Going forward, we will strengthen cooperation with MROC and Tetra Square, and develop it as an "environment where everything from customer understanding acquisition (research) to analysis and decision-making can be internalized."
Company Name ： 10 Inc. / 10INC
Headquarters Address： 1-30-15 Higashi-Nakano, Nakano-ku, Tokyo, Space M B111
Representative ： President and CEO, Takaki Sato
Established ： May 14, 2018
URL ： https://10inc.co.jp/