[10 Inc.] Developing a New Co-creation Platform Integrating Research and SNS
10 Inc. is launching "TETRA Square™," a new co-creation platform integrating research and SNS features in April 2026. This platform aims to transform traditional research into a valuable experience for participants by fostering dialogue and community, enabling companies to gain deeper, contextualized insights for decision-making and co-create future options with consumers.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:00
- 🔍 Collected: April 3, 2026 at 17:10
- 🤖 AI Analyzed: April 17, 2026 at 11:39 (330h 29m after Collected)
10 Inc. (Headquarters: Tokyo, Representative Director & CEO: Takanori Sato, hereinafter "10 Inc.") announces that it plans to launch "TETRA Square™," a new co-creation platform that integrates research and SNS mechanisms, in April 2026.
TETRA Square™ is an unprecedented research infrastructure aimed at fostering co-creation of value through flat connections and dialogue among companies, consumers, and consultants.
Background: The Reality of Research Participation Being a "Burden"
In conventional research methods, answering surveys and interviews tends to be perceived as "work," making it difficult to generate active engagement and continuous participation from consumers. As a result, companies struggle to obtain insights with sufficient context, leading to limitations in the persuasiveness of their decision-making.
10 Inc. conceived a "research platform where participation itself becomes a valuable experience" to address this issue.
What is TETRA Square™?
TETRA Square™ is a co-creation research platform that incorporates SNS UI/UX.
It features:
- Closed design without displaying advertisements
- Posting, dialogue, and empathy on a timeline
- Community structure where participants connect with each other
- Real-time viewing of survey results that one has participated in
10 Inc. positions this as a "slow SNS."
Consumers can naturally share opinions and experiences as an extension of their daily lives, and companies can continuously obtain contextualized insights that are not transient.
Towards a Foundation for Social Implementation of "Value Co-creation Research"
TETRA Square™ is the core platform for the social implementation of "Value Co-creation Research" advocated by 10 Inc.
Companies can welcome consumers not merely as research subjects but as partners involved in decision-making, and together envision future options.
In the future, the aim is to grow into a co-creation community of tens of thousands of people, and it is envisioned for use in a wide range of areas such as marketing, new business development, and brand building.
Future Developments
10 Inc. will evolve TETRA Square™ into a co-creation infrastructure that advances decision-making through the following:
- Collaboration with qualitative analysis AI "Nullo AI Studio"
- Advancement of multimodal research
- Further expansion to decision-making support
Company Name: 10 Inc. / 10INC
Head Office Location: Space M B111, 1-30-15 Higashinakano, Nakano-ku, Tokyo
Representative: Takanori Sato, Representative Director
Established: May 14, 2018
URL: https://10inc.co.jp/
TETRA Square™ is an unprecedented research infrastructure aimed at fostering co-creation of value through flat connections and dialogue among companies, consumers, and consultants.
Background: The Reality of Research Participation Being a "Burden"
In conventional research methods, answering surveys and interviews tends to be perceived as "work," making it difficult to generate active engagement and continuous participation from consumers. As a result, companies struggle to obtain insights with sufficient context, leading to limitations in the persuasiveness of their decision-making.
10 Inc. conceived a "research platform where participation itself becomes a valuable experience" to address this issue.
What is TETRA Square™?
TETRA Square™ is a co-creation research platform that incorporates SNS UI/UX.
It features:
- Closed design without displaying advertisements
- Posting, dialogue, and empathy on a timeline
- Community structure where participants connect with each other
- Real-time viewing of survey results that one has participated in
10 Inc. positions this as a "slow SNS."
Consumers can naturally share opinions and experiences as an extension of their daily lives, and companies can continuously obtain contextualized insights that are not transient.
Towards a Foundation for Social Implementation of "Value Co-creation Research"
TETRA Square™ is the core platform for the social implementation of "Value Co-creation Research" advocated by 10 Inc.
Companies can welcome consumers not merely as research subjects but as partners involved in decision-making, and together envision future options.
In the future, the aim is to grow into a co-creation community of tens of thousands of people, and it is envisioned for use in a wide range of areas such as marketing, new business development, and brand building.
Future Developments
10 Inc. will evolve TETRA Square™ into a co-creation infrastructure that advances decision-making through the following:
- Collaboration with qualitative analysis AI "Nullo AI Studio"
- Advancement of multimodal research
- Further expansion to decision-making support
Company Name: 10 Inc. / 10INC
Head Office Location: Space M B111, 1-30-15 Higashinakano, Nakano-ku, Tokyo
Representative: Takanori Sato, Representative Director
Established: May 14, 2018
URL: https://10inc.co.jp/