Company 100 Certified as Japan's First Official Partner for AI Development Platform "Lovable" ~Accompanying Clients in Japanese from Implementation to Adoption~

Company 100 (Headquarters: Setagaya-ku, Tokyo; Representative Director: Kei Tamura, hereinafter "100"), which provides implementation and operational support for HubSpot Smart CRMTM and AI-driven business automation support, has been certified as the first official partner in Japan for the AI development platform "Lovable" (the only one in Japan as of June 2026). 100 will provide consistent support in Japanese from Lovable implementation to internal adoption.

View Service Details

Towards an Era Where Products Usable in Production Can Be Created Without Writing Code

"Lovable" is a development platform that allows users to create apps and websites simply by conversing with AI. By just stating what you want to do, your ideas can be turned into functional products.

It doesn't just create visual mockups. It comes standard with database, authentication, and security features, generating apps, dashboards, internal tools, and landing pages that can withstand production use. The generated code can be exported at any time, allowing for seamless handover to engineers. Over 50 million projects have already been created worldwide with Lovable, with 1 million new projects being generated every week (Source: Lovable Official Website, as of June 2026).

From "My Tool" to "Tool Usable by the Team"

With Lovable, anyone can create a tool prototype in about 30 minutes. However, what is often created is a "convenience tool for personal use." Whether it becomes a "tool that supports the entire team's operations" depends not on the tool itself, but on the business process organization that precedes it.

Off-the-shelf SaaS doesn't fit company-specific operations, and there's a shortage of in-house IT talent. Due to these circumstances, expectations for "in-house development" tailored to specific business operations are rising, and attention to no-code and AI development tools is rapidly expanding. However, this also creates a challenge where tools created in this way are not used in the field, leading to a lack of results.

When trying to create "tools for the team," the following challenges become apparent:

Uncertainty about what to turn into a tool and in what units. Difficulty in organizing business processes alone to create the initial tool.

Concerns about integration with existing systems, including HubSpot. Incorrect settings can affect the entire business, making it difficult to proceed without engineers.

Even if created, it's only used by oneself and doesn't get adopted by the team. Or, it's impossible to proceed due to issues with internal approval for contracts and invoice payments for overseas services.

Between the ability to "create" and the ability to "use it for team operations" lies the process of business and application design.

What Company 100 Can Do: From Business Process Organization to Creating Adoptable Apps

Company 100 doesn't stop at just creating and handing over an app. We provide end-to-end support, from business process organization to creating apps that are adopted and used by the team.

Business Process Organization & Requirements Definition: We will design together what to turn into a tool and in what units.

App Design & Implementation: We will build apps that fit your company's operations using Lovable.

Integration with Existing Systems & HubSpot: We will connect with HubSpot and other systems to link data and operations, further expanding CRM investments with AI.

Adoption & Utilization Support: We will provide ongoing support until the app is used by the entire team.

Procurement Support: We support internal procurement of overseas services by handling payments in Japanese Yen, invoices, and annual contracts.

Our strength lies in our deep understanding of both HubSpot and AI. As a HubSpot Elite Partner, we combine our knowledge gained from deeply engaging in sales, marketing, and customer success operations with our expertise in AI product design. Therefore, we don't just stop at tool implementation; if business operations change, we will rebuild it together. We offer continuous support, not a one-time service.

Regarding Lovable Implementation and Utilization Support (Company 100): https://lovable.100inc.co.jp/

Comment from Kei Tamura, Representative Director

Lovable is a platform that allows users to create production-ready products without writing code, and it is supported by developers and business professionals worldwide. We ourselves have been using Lovable daily for our internal business improvements and agent base development. From our experience, we are convinced that the most effective approach to AI utilization going forward will be the combination of "UI tailored to individual company operations" and "SaaS that possesses business context."

By translating the power of AI into a UI that can be directly integrated into our clients' operations, even staff who are not AI experts can naturally use AI in their daily work. We believe this is a turning point that will expand AI utilization from being exclusive to a few individuals to being accessible to the entire organization, leading to business growth.

"100 Agent Works," which we recently launched, is an FDE (Forward Deployed Engineer) service that embodies this concept. Our engineers will enter the client's operational environment, design and implement apps tailored to their business, and provide support in Japanese with the powerful tool of Lovable until team adoption.

About Lovable

"Lovable" is an AI development platform provided by Lovable Labs Incorporated. It allows users to build apps and websites through conversations with AI, without writing code. Founded in Stockholm, Sweden, in 2023, it evolved from the open-source project "GPT Engineer." It is known as a startup that achieved one of the fastest growth rates in history, reaching $100 million in Annual Recurring Revenue (ARR) within approximately 8 months of its launch.

In 2026, it raised $330 million in Series B funding at a valuation of $6.6 billion, with investors including HubSpot Ventures, Salesforce Ventures, and NVIDIA. Aiming for a world where "anyone can create software," over 50 million projects have already been created with Lovable worldwide (as of June 2026).

Official Website: https://lovable.dev

Japanese Website (Operated by Company 100): https://lovable.100inc.co.jp/

About Company 100 (Hundred)

Company Name: Company 100 (Hundred, English Name: 100 Inc.)

Representative: Kei Tamura, Representative Director

Location: 3F No.R Shimokitazawa, 5-31-8 Daizawa, Setagaya-ku, Tokyo

Established: February 2018

Business Activities: CRM implementation and utilization support centered on HubSpot, business process design and operational support including AI utilization

Company 100 is a company that provides CRM implementation and utilization support centered on HubSpot, as well as AI utilization support. As an Elite Partner, the highest tier in the HubSpot Solutions Partner Program, we offer business design across marketing, sales, and customer support, along with operational support for CRM adoption. Founded in 2018, we began specialized HubSpot support in 2019. We are the only Japanese company to have received "Rookie of the Year (APAC)" and were selected as "HubSpot Best Partner of the Year" in 2025. We also manage the HubSpot user community "Japan HUG" as its secretariat, working to promote HubSpot utilization and AI adoption in Japan.

Company Overview: https://www.100inc.co.jp/company

Contact for Inquiries Regarding This Matter

Company 100 (Hundred)

Contact Person: Reiko Wakamoto