100 Inc. Re-certified as Japan's Only HubSpot Elite Partner: Joining the Top 95 Out of 7,557 Companies Worldwide

100 Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Kei Tamura; hereafter '100') has been re-certified as an Elite Partner, the highest tier in the HubSpot Solutions Partner Program offered by HubSpot, Inc. (Headquarters: Cambridge, Massachusetts, USA), as of March 2026.

The 8-Year Trajectory and Story of Resurgence: Returning by 'Illuminating Half a Step Ahead' for Customers

As of March 23, 2026, the Elite Partner certification has cleared the strictest standards held by only 95 companies (approximately 1.3%) out of over 7,557 partners participating in the HubSpot Solutions Partner Program worldwide, and it is the only such certification held by a partner in Japan. Elite certification requires over 9,000 performance points, approximately triple the performance required for a Diamond Partner (3,100 points).

Background of Re-certification: The Trajectory of Chasing Elite, Losing Sight of Customers, and Returning to Our Origins

In August 2023, our company was certified as the first HubSpot Elite Partner in Japan and Asia. However, following significant revisions to HubSpot's partner program (including higher tier point thresholds, changes to evaluation criteria, and a transition to a transaction-based evaluation system), we were downgraded to the Diamond tier in 2024.

During this period, we fundamentally reviewed our management policy. We made a clear decision to 'not make the Elite tier our goal' and concentrated management resources on creating 'beneficial services that provide results to customers' and building a 'unique, one-of-a-kind culture.' As a result of breaking away from our dependence on lead supply from HubSpot and focusing on our own lead generation and customer satisfaction, we achieved record-high sales and profits in 2025.

This Elite re-certification was not a result of chasing the tier, but rather something that naturally returned as a result of facing our customers. This is thanks to our customers who chose us and continue to advance projects with us.

HubSpot's Evolution and 100 Inc.'s Journey: An 8-Year Parallel History

Representative Tamura first encountered HubSpot in 2012. Since then, HubSpot's evolution as a platform and our company's growth have always progressed in parallel.

HubSpot has evolved from a marketing automation tool to a CRM platform, and now to an 'Agentic Customer Platform' incorporating AI. In 2024, it announced Breeze AI as an integrated AI layer, and by 2025, it had expanded to deploy over 20 AI Agents.

Similarly, the partner program has changed significantly. In January 2026, the maintenance conditions for Elite partners were updated to require a Gross Retention Rate (GRR) of 85% or higher. Further program changes are scheduled for July 2026, which will raise the thresholds for self-developed points and total points.

As such, platform partners are constantly required to adapt to change. The most important thing we have learned from our 14 years of experience is that 'instead of chasing systems and tiers, one must continue to change oneself and remain an existence that can illuminate half a step ahead of the customer.'

Elite Partner Certification Criteria

HubSpot Elite Partnership is by invitation only. In addition to point criteria, it is limited to partners who meet additional requirements such as customer retention rates and certifications. Below are the official HubSpot tier acquisition requirements (applied from January 16 to July 15, 2026).

As shown in the table above, the Elite total point threshold is 9,000 points, approximately three times that of Diamond (3,100 points). Self-developed points are also roughly 2.2 times higher for Elite (2,100) compared to Diamond (950). Furthermore, Elite is subject to additional requirements, including a Gross Retention Rate (GRR) of 85% or higher, over 100 certifications across the entire team, and an invitation (review) from HubSpot.

Moreover, all candidates for the Elite tier undergo a manual account review process for approval. It is an extremely strict certification that comprehensively evaluates not just point accumulation, but also service quality for customers, implementation track records, and organizational reliability.

Comment from Representative Director Kei Tamura

Regarding this re-certification as an Elite Partner, first and foremost, I would like to express my gratitude to our customers who trust us and commission us for work on a daily basis. I am also grateful to our staff who love HubSpot and work hard while enjoying the endless challenge of 'how we can contribute to our customers' businesses' to provide services.

Under our purpose of 'Making challenge and change, a mechanism and routine,' we will continue our daily business activities to remain a partner that can contribute to our customers' business growth, with HubSpot x AI x Data at the core.

Future Outlook: For HubSpot x AI x Data, Turn to 100

In 2024, our company refreshed our vision to 'For HubSpot x AI x Data, turn to 100.' With the arrival of 'Breeze,' the integrated AI layer announced by HubSpot in 2024, and 'Breeze Agent,' which expanded to over 20 AI agents in 2025, HubSpot is transforming from a mere CRM into an 'AI-driven Customer Platform.'

In this trend, our goal is 'AX (AI Transformation) support.' Now in our 20th year of business, we are tackling the challenge of scaling consignment business with AI more seriously than ever before. Each individual faces the customer, becomes a necessary presence for the customer, and receives compensation. And then, we scale that with the power of AI. With the evolution of technology, we have entered an era where this can be realized.

History of HubSpot-related Certifications, Awards, and Recognition

• June 2019: HubSpot Solutions Partner
• September 2019: HubSpot Silver Partner
• December 2019: HubSpot Gold Partner
• August 2020: HubSpot Platinum Partner
• January 2021: HubSpot Diamond Partner
• February 2021: Winner of Rookie of the Year in 2020 (APAC)
• August 2021: Selected as a leader of the Japan HubSpot User Group
• January 2022: Winner of Best Partner in Japan 2021
• April 2022: Selected for Partner Advisory Council 2022
• January 2023: Winner of Best Partner in Japan 2022
• May 2023: Selected for Partner Advisory Council 2023
• July 2023: Obtained HubSpot Onboarding Accreditation (First in Japan)
• August 2023: HubSpot Elite Partner Certification (First in Asia)
• January 2024: Winner of Best Partner in Japan 2023 (3 consecutive years)
• March 2025: Selected for UP Market Partner Advisory Council 2025
• March 2025: Winner of Best Sourcing Partner in Japan
• March 2026: Selected for AI Partner Advisory Council 2026
• March 2026: HubSpot Elite Partner Re-certification (Only one in Japan)

About 100 Inc.

Based on the purpose of 'Making challenge and change, a mechanism and routine' and the mission of 'Illuminating half a step ahead,' 100 Inc. is a solution partner that provides side-by-side support for DX and AX projects for mid-sized and enterprise companies, focusing on HubSpot x AI x Data.

We are well-versed in all six HubSpot Hubs (Marketing Hub, Sales Hub, Service Hub, Data Hub, Content Hub, and Commerce Hub), and we carefully support various services from the customer's perspective, including AI utilization support, DX project support, GTM consulting, HubSpot implementation support, data integration/system development, website construction, and extended application development.

Company Name: 100 Inc.

Established: 2018

Representative Director: Kei Tamura

Headquarters: Setagaya-ku, Tokyo

Number of Employees: 25 full-time employees, 70 contractors

URL: https://www.100inc.co.jp