One to Ten and Taisei Corporation Collaborate to Launch 'Spatial DX Solution' to Evolve Spaces into Experiential Media

One to Ten Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director, President & CEO: Yoshiaki Sawabe; hereinafter 'One to Ten') and Taisei Corporation (Headquarters: Minato-ku, Tokyo; Representative Director, President: Osamu Kobayashi; hereinafter 'Taisei') are jointly launching 'Spatial DX Solution', an initiative that fuses real space and digital technology to create new spatial value.

One to Ten has been designing experiences that bridge the real and digital realms in commercial facilities, tourist destinations, and entertainment venues by leveraging cutting-edge technologies such as XR and AI.

Through this collaboration with Taisei, they will deploy 'Spatial DX Solution', combining Taisei's expertise in spatial design and construction with One to Ten's XR/AI technology, spatial production, and experience design capabilities. This aims to create new experiential value tailored to each location and environment.

As the first initiative, they will begin offering 'ARmedia', a spatial expansion solution that utilizes VPS (Visual Positioning System) technology.

'ARmedia' is a solution that provides AR experiences tailored to a specific location through devices such as smartphones.

By analyzing spatial features from camera images and using VPS technology for high-precision location identification, it expands the space itself into a new experience. It enables flexible implementation of productions that previously required construction or signage installation, while minimizing physical constraints.

Spatial DX Solution

ARmedia

▪️Introduction Benefits and Expected Effects

Spatial Production Utilizing Existing Spaces

Provides AR experiences that leverage existing spaces using VPS technology without the need for large-scale additional construction.

High Updateability to Maintain Freshness

Allows content to be updated according to seasons or events, continuously offering new experiences.

Location-Specific Added Value

Adds value to spaces by providing productions and experiences tailored to the location, leading to increased visitor motivation and improved foot traffic.

▪️Use Cases

Improved Convenience for Exhibitions and Information

Provides clear information to many visitors through exhibit explanations overlaid with 3D data and multilingual digital guides.

Productions in Historical Buildings and Public Spaces

Implements AR productions without detracting from the landscape, creating new appeal for the space.

Exploratory and Participatory Experiences

Enhances foot traffic and experiential value through AR stamp rallies and interactive productions.

One to Ten Co., Ltd.

With a mission to challenge 'boredom', an eternal human challenge, and to spark curiosity and create 'immersion', the company is a Spatial DX Company that provides experience design and AI/XR solutions to solve corporate and social issues. The company has been involved in numerous advanced projects, including 'Smart City Solutions' (such as 'ImagiNite' on Sentosa Island, Singapore, and 'CONCORDIA' in Odaiba) that integrate large-scale outdoor projection mapping with smartphone AR systems; 'IP Spatial Content Development' (such as 'POKÉMON COLORS' and 'Sanrio characters Dream!ng Park') that expands the world of popular IPs into real space, realizing new media mixes; 'QURIOS AGENT', an experience-building solution utilizing generative AI; and initiatives for Expo 2025 Osaka, Kansai (including the EXPO 2025 Design System and various corporate pavilions).
URL: https://www.1-10.com/