Launch of 'ARmazing Snap', an experiential photo content using AR that allows you to take pictures as if you are co-starring with your favorite artists or characters
1->10, Inc. has launched 'ARmazing Snap', an AR photo service for B2B clients that allows fans to take highly realistic, 3D composite photos with their favorite characters or artists at real-world event spaces.
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- 📰 Published: April 24, 2026 at 22:01
- 🔍 Collected: April 24, 2026 at 13:31
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1->10, Inc. (Headquarters: Kyoto City, President: Yoshiaki Sawabe) has begun offering 'ARmazing Snap', an experiential photo content utilizing AR.
This content provides a special AR commemorative photo experience that allows you to capture the emotional moment of seemingly truly meeting your 'Oshi' (favorite) celebrity or popular character exactly as it is in a photograph.
https://www.1-10.com/business/businesspackage/contentandsystem/armazingsnap
■ Development Background
In recent years, along with the spread of 'Oshi-katsu' (fandom activities), there is a growing need to enjoy interactions with 'Oshis' such as artists, characters, and athletes in real-world settings. Expectations for content that enhances the experiential value for visitors at live venues, commercial facilities, and various events are increasing year by year.
Among these, commemorative photography plays an important role as a means to keep the 'time spent with the Oshi' in a physical form, and experiences of taking pictures together with Oshis, including photo sticker booths, are widely enjoyed.
On the other hand, conventional photo panels and composite photo-type content have mainly featured static image-based presentations, and experiences of shooting within pre-prepared compositions have been the mainstream. Therefore, there has been a limit to the sense of realism and immersion as if actually being together in that place.
Based on such market environments and challenges, 1->10 has achieved an 'overwhelming live feeling' that surpasses conventional composite photos by utilizing AR technology. It's not just replacing the background; by having persons or characters naturally move back and forth around the user experiencing it, it produces a sense of presence as if they are right there.
Through this, we developed 'ARmazing Snap' as photo content that realizes a 'three-dimensional relationship' that was impossible with conventional flat compositions, creating a special photo 'as if co-starring'.
* The image is content using the idol group 'LilyS/ash' as an example of a human IP.
* In the future, we plan to collaborate with various IPs, including manga, anime, and characters (not limited to real people).
■ Changing 'taking a picture' to 'experiencing it' through the fusion of experience design x technological capability x IP utilization.
Based on the track record cultivated in numerous large-scale projects, 1->10's strength lies in its design capabilities to faithfully reproduce the worldview of the IP and maximize the fan experience. By combining UI/UX design with advanced development technology, we realize high value-added experiential entertainment content that goes beyond conventional photography.
This content can handle a wide range of IPs, from human IPs like artists and athletes to character IPs like anime, manga, and games, allowing for diverse experience designs tailored to the worldview of the IP.
* Images are for illustrative purposes only.
■ Main Features of ARmazing Snap
1. Simple operation and short experience time
Anyone can easily experience it just by standing in front of the monitor.
The process from shooting to acquiring data is completed smoothly in a few minutes.
2. Overwhelming reality experience
It's not just a composite photo; it provides a series of experiences from 'meeting, interacting, and taking a picture' with a person or character. During the shoot, it achieves a sense of presence as if the real thing is right there.
3. High topicality and customer attraction effect
By creating visuals that make people want to share on SNS, it promotes natural diffusion. It demonstrates high customer attraction effects at events and commercial facilities.
4. Flexible content scalability
Characters can flexibly adapt to new presentations by replacing 3D data. Furthermore, shooting of celebrities and idols can also be realized with minimal binding time at our in-house studio.
■ Use Cases
'ARmazing Snap' is content that provides a commemorative photo experience 'as if co-starring' between visitors and character IPs, artists, or athletes through AR in real spaces such as commercial facilities, live venues, and stadiums.
For IP holders and facility/event operators, it is designed to be used as a promotional measure to create new touchpoints with fans and enhance experiential value.
- IP collaboration events at commercial facilities
- Athlete commemorative photo experiences at stadiums
- Photo experience content at live venues
- Photo presentations at theme parks
- Tourism PR spots for local governments, etc.
[Inquiries regarding the product]
For consultations on introduction, IP collaboration, or requests for a demo experience, please contact the following:
1->10, Inc. Product Manager Email: contact@1-10.com TEL: 03-5781-3600
■ About LilyS/ash
February 2025
This content provides a special AR commemorative photo experience that allows you to capture the emotional moment of seemingly truly meeting your 'Oshi' (favorite) celebrity or popular character exactly as it is in a photograph.
https://www.1-10.com/business/businesspackage/contentandsystem/armazingsnap
■ Development Background
In recent years, along with the spread of 'Oshi-katsu' (fandom activities), there is a growing need to enjoy interactions with 'Oshis' such as artists, characters, and athletes in real-world settings. Expectations for content that enhances the experiential value for visitors at live venues, commercial facilities, and various events are increasing year by year.
Among these, commemorative photography plays an important role as a means to keep the 'time spent with the Oshi' in a physical form, and experiences of taking pictures together with Oshis, including photo sticker booths, are widely enjoyed.
On the other hand, conventional photo panels and composite photo-type content have mainly featured static image-based presentations, and experiences of shooting within pre-prepared compositions have been the mainstream. Therefore, there has been a limit to the sense of realism and immersion as if actually being together in that place.
Based on such market environments and challenges, 1->10 has achieved an 'overwhelming live feeling' that surpasses conventional composite photos by utilizing AR technology. It's not just replacing the background; by having persons or characters naturally move back and forth around the user experiencing it, it produces a sense of presence as if they are right there.
Through this, we developed 'ARmazing Snap' as photo content that realizes a 'three-dimensional relationship' that was impossible with conventional flat compositions, creating a special photo 'as if co-starring'.
* The image is content using the idol group 'LilyS/ash' as an example of a human IP.
* In the future, we plan to collaborate with various IPs, including manga, anime, and characters (not limited to real people).
■ Changing 'taking a picture' to 'experiencing it' through the fusion of experience design x technological capability x IP utilization.
Based on the track record cultivated in numerous large-scale projects, 1->10's strength lies in its design capabilities to faithfully reproduce the worldview of the IP and maximize the fan experience. By combining UI/UX design with advanced development technology, we realize high value-added experiential entertainment content that goes beyond conventional photography.
This content can handle a wide range of IPs, from human IPs like artists and athletes to character IPs like anime, manga, and games, allowing for diverse experience designs tailored to the worldview of the IP.
* Images are for illustrative purposes only.
■ Main Features of ARmazing Snap
1. Simple operation and short experience time
Anyone can easily experience it just by standing in front of the monitor.
The process from shooting to acquiring data is completed smoothly in a few minutes.
2. Overwhelming reality experience
It's not just a composite photo; it provides a series of experiences from 'meeting, interacting, and taking a picture' with a person or character. During the shoot, it achieves a sense of presence as if the real thing is right there.
3. High topicality and customer attraction effect
By creating visuals that make people want to share on SNS, it promotes natural diffusion. It demonstrates high customer attraction effects at events and commercial facilities.
4. Flexible content scalability
Characters can flexibly adapt to new presentations by replacing 3D data. Furthermore, shooting of celebrities and idols can also be realized with minimal binding time at our in-house studio.
■ Use Cases
'ARmazing Snap' is content that provides a commemorative photo experience 'as if co-starring' between visitors and character IPs, artists, or athletes through AR in real spaces such as commercial facilities, live venues, and stadiums.
For IP holders and facility/event operators, it is designed to be used as a promotional measure to create new touchpoints with fans and enhance experiential value.
- IP collaboration events at commercial facilities
- Athlete commemorative photo experiences at stadiums
- Photo experience content at live venues
- Photo presentations at theme parks
- Tourism PR spots for local governments, etc.
[Inquiries regarding the product]
For consultations on introduction, IP collaboration, or requests for a demo experience, please contact the following:
1->10, Inc. Product Manager Email: contact@1-10.com TEL: 03-5781-3600
■ About LilyS/ash
February 2025