"GTM (Go-to-Market) Strategy Textbook: Fully Systematizing Marketing, Sales, and CS as Growth Engines" Decides on Reprint

Zero One Growth Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director: Tatsuya Marui), which has extensive experience supporting GTM strategy (Go-to-Market Strategy) planning and the design and construction of operation models for revenue organizations, is pleased to announce that its book, 'GTM (Go-to-Market) Strategy Textbook: Fully Systematizing Marketing, Sales, and CS as Growth Engines' (Shōeidō / MarkeZine BOOKS), has been reprinted due to high praise from many companies and practitioners since its release.

■ Background of Reprint

In recent years, GTM strategies have been rapidly rebuilt in Western companies, with a focus on redesigning revenue organizations that integrate marketing, sales, and customer success. The reorganization of GTM motions※1 aimed at maximizing ROI and LTV is also progressing, accelerating the movement to review corporate growth models themselves.

On the other hand, in Japanese companies, there are often cases where different targets, KPIs, and processes exist in each department, leading to a lack of consistency in the revenue organization as a whole. As a result, the use of technology and data proceeds in a way that is disconnected from strategy, leading to increased burdens on the field and stagnant results.

With the evolution of AI, new roles and functions such as RevOps※2 and GTM Engineers※3 are being called for, making the redesign of GTM strategy a prerequisite for corporate growth. This book presents a practical approach to integrating revenue organizations around GTM strategy and designing technology, data, and operations as a unified whole.

Since its release, we have received high praise from many companies and practitioners, leading to this reprint decision.

■ Comment from Shoeidō Representative

All of our previous works, 'MOps Textbook,' 'RevOps Textbook,' and now 'GTM Strategy Textbook,' have reached #1 in their categories on Amazon and have had multiple printings, thanks to your support.

We recognize a strong need to rationally and efficiently manage organizations, measures, and goal settings, which are often fragmented, under a larger strategy using the latest methods.

■ Reader Voices (partial excerpts/summaries)

• The relationship between GTM strategy and RevOps, and the overall structure, have been clarified, greatly advancing the understanding of previously ambiguous areas.

• The process from defining customer value to value delivery and performance verification has been systematically organized, increasing the resolution of strategy design.

• It allowed for a concrete image of what a revenue organization centered on customer value, rather than departmental units, should look like.

• The framework can be applied to one's own company for consideration, making it highly practical for real-world application.

■ Book Overview

Book Title: GTM (Go-to-Market) Strategy Textbook: Fully Systematizing Marketing, Sales, and CS as Growth Engines (MarkeZine BOOKS)

Authors: Tatsuya Marui, Iku Hirozaki

Publisher: Shōeidō

How to Purchase: Available for sale at SEBook, Amazon, and bookstores nationwide.

https://www.shoeisha.co.jp/book/detail/9784798193335

https://amzn.asia/d/0dAUpbBx

〈Table of Contents〉

Prologue: Why should we focus on GTM strategy now?

Chapter 1: Value Creation - What is Customer Value?

Chapter 2: GTM Motions※1 - How do we deliver value?

Chapter 3: GTM Tech Stack - Is value being delivered correctly?

Chapter 4: Summary of 3 Steps to Build a GTM Strategy

Chapter 5: Interviews with GTM Leaders

■ Author Comments

GTM strategy is not merely an initiative that spans across departments; it is about redesigning the company's growth model itself. As AI evolves and automates individual tasks, the importance of the ability to design and integrate the entire organization is increasing more than ever. Without rebuilding GTM strategy, introducing advanced AI or the latest tools will only expand existing problems. First, it is essential to establish GTM strategy as an overall design. We hope this book will serve as a guide for companies embarking on GTM strategy and contribute to achieving sustainable growth.

■ Author Profiles

Tatsuya Marui, Representative Director, Zero One Growth Co., Ltd.

As a member of a critical client consulting team (one of only six globally) at Marketo Co., Ltd. (now Adobe Inc.), he was involved in strategic consulting for major corporations. He supported companies' digital transformation and revenue growth using global standard tactical design frameworks. After working on the overseas expansion of a technology startup, he founded Zero One Growth Co., Ltd. in 2021 and became its Representative Director. He supports companies' sustainable growth by integrating global standard frameworks with practical knowledge, through the construction of GTM strategy and RevOps※2.

Authored books include 'Data-Driven Marketing: How to Read and Use Data Without Being Fooled by Numbers,' 'Marketing Operations (MOps) Textbook: The New Standard from the US for Increasing Marketer Productivity with Specialized Teams,' 'Revenue Operations (RevOps) Textbook: A New Standard from the US for Maximizing Revenue by Coordinating Data Across Departments,' and 'GTM (Go-to-Market) Strategy Textbook: Fully Systematizing Marketing, Sales, and CS as Growth Engines' (all MarkeZine BOOKS).

Iku Hirozaki, Director and COO (Chief Operating Officer), Zero One Growth Co., Ltd.

After a marketing internship at Marketo Co., Ltd. (now Adobe Inc.), he moved to the United States. After majoring in marketing in graduate school, he worked in field marketing and enterprise marketing operations at Coursera, an EdTech startup in Silicon Valley. He then relocated to Singapore, where he was responsible for global marketing operations in the APAC region at AdTech vendor MediaMath. Currently, as COO of Zero One Growth Co., Ltd., he leads GTM strategy, develops consulting services for client companies, and also works on developing the company's educational services.

Authored books include 'Marketing Operations (MOps) Textbook: The New Standard from the US for Increasing Marketer Productivity with Specialized Teams,' 'Revenue Operations (RevOps) Textbook: A New Standard from the US for Maximizing Revenue by Coordinating Data Across Departments,' and 'GTM (Go-to-Market) Strategy Textbook: Fully Systematizing Marketing, Sales, and CS as Growth Engines' (all MarkeZine BOOKS).

■ About Zero One Growth Co., Ltd.

With the vision of 'Towards World-Class Revenue Organizations,' our members, who have practical experience gained globally, provide integrated support from GTM strategy formulation to the design and construction of operation models. Leveraging extensive achievements in Marketing Operations (MOps) and RevOps※2, and a systematic approach based on global standard frameworks, we promote the advancement of revenue organizations utilizing AI, contributing to companies' sustainable growth and enhanced competitiveness.

Official Website: https://www.01growth.com/

■ Glossary Notes

※1 GTM Motion

A methodology for providing value to customers. Various approaches exist, such as inbound-led, outbound-led, product-led growth (PLG), and partner-led, which can be combined as needed.

※2 RevOps (Revenue Operations)

An operational function that comprehensively integrates marketing, sales, and customer success departments to centrally manage and optimize the revenue process.

※3 GTM Engineer

A specialized professional responsible for technical areas such as building data pipelines, automation, and system integration in the execution of GTM strategy. Possesses expertise in sales, marketing, and data engineering.