FroSauna TV, Digital Signage for Sauna & Spa Facilities, Successfully Installed at Thermae-Yu Shinjuku – Tokyo’s Largest Urban Spa

Wiz Co., Ltd. (Headquarters: Toshima Ward, Tokyo; CEO: Shun Yamazaki; hereinafter 'Wiz') and Oyado Portal Co., Ltd. (Headquarters: Toshima Ward, Tokyo; CEO: Takumi Ikegami; hereinafter 'Oyado Portal') have successfully completed the installation of 'FroSauna TV,' their digital signage collaboration between 'Furo' and 'Sauna,' at Thermae-Yu Shinjuku, Tokyo’s largest urban spa facility. Through this partnership with one of Tokyo’s premier large-scale spa facilities, the companies aim to further enhance the experience for sauna and spa users while advancing its development as an advertising medium.

Collaboration with Thermae-Yu Shinjuku

FroSauna TV has been installed at Thermae-Yu Shinjuku, the largest urban spa facility located in Kabukicho, Shinjuku Ward, Tokyo. This installation aims to further improve the experience of guests visiting Thermae-Yu Shinjuku and to create new value by integrating sauna spaces with information delivery. Thermae-Yu Shinjuku is a large-scale spa facility featuring an open-air hot spring bath supplied with natural spring water transported from central Izu, along with a wide variety of baths, saunas, stone spas, relaxation services, and dining options. Despite its urban location, it offers a relaxing environment where visitors can unwind and forget their daily routines.

What is FroSauna TV?

FroSauna TV is a digital signage media initiative jointly operated by Wiz and the web media platform 'FroSauna.' It delivers original content tailored for sauna users through digital screens installed in spa and sauna rooms. By delivering impactful information and advertisements to users in a deeply relaxed state, it creates new experiential value and advertising effectiveness. The platform also enables enriched sauna experiences, high advertising impact, revitalization of the sauna industry, and highly targeted advertising campaigns aimed specifically at sauna enthusiasts.

Features of FroSauna TV

- Dedicated Media for Sauna and Bath Areas Digital signage screens installed in saunas and bathing areas deliver programs and commercials.

- Rich Original Content A wide range of content appealing to sauna lovers, including sauna etiquette, health tips, and sauna meal ideas, is delivered.

- Advantages of Display Installation Specially designed displays for sauna and bath environments allow users to relax and focus on the content.

- Integration with Web Media and SNS By linking with web media and social networks, the platform maximizes advertising effectiveness through integrated online and offline content distribution.

- Audience-Optimized Information Delivery Content programming is tailored to viewers based on data from the web media site 'FroSauna,' which receives 300,000 page views per month.

- Advertising Opportunities Available Commercial slots are available for targeting viewers within spa facilities, enabling effective PR for companies and brands.

Facility Recruitment and Future Plans

FroSauna TV will continue to expand its content offerings and strengthen partnerships with sauna and spa facilities. The company plans to enhance original content and advertising systems, support DX initiatives for spa facilities, and integrate with user loyalty point programs. The goal is to install FroSauna TV in 300 facilities nationwide by 2026, and facilities interested in installation are now being recruited. Initial setup and monthly fees will be provided free of charge.

Advertising Inquiries

We welcome advertising submissions not only for sauna and spa-related products but also for general consumer goods. Media kits and rate cards are available. We will propose the optimal advertising plan based on the sponsor’s industry and products. To all sauna lovers: FroSauna TV is here to support a better sauna lifestyle!

Contact Information

For inquiries or consultations regarding this service, please feel free to contact us via the following: Contact: Suzuki, Media Consulting Division, Wiz Inquiry Form: https://f.012grp.co.jp/wizkouhou

About Thermae-Yu Shinjuku

Thermae-Yu Shinjuku is Tokyo’s largest urban spa facility, located in Kabukicho, Shinjuku Ward. Its open-air hot spring bath, supplied with natural spring water from central Izu, offers an exceptional quality that makes visitors forget they are in Kabukicho. The facility boasts a large bathing area with nine types of baths for men and ten for women, as well as two saunas each for men and women. The rooftop features a free outdoor fitness gym. The 4th floor offers three types of stone spas for men and four for women. On B1F, a traditional Japanese izakaya specializes in handmade udon. B2F houses a large lounge, a bar with beers from around the world, and a manga corner. Additional specialty services include skin scrubbing, body care, and head spa, allowing guests to enjoy a full day of relaxation.

### Facility Overview

- Facility Name: Thermae-Yu Shinjuku - Location: 1-1-2 Kabukicho, Shinjuku-ku, Tokyo - Website: https://thermae-yu.jp/ - Instagram: https://www.instagram.com/thermae_yu_official/

About Oyado Portal Co., Ltd.

Oyado Portal Co., Ltd. is a 100% subsidiary of Wiz Co., Ltd., providing comprehensive operational support for accommodation facilities through its 'Accommodation Facility Consulting Business,' including customer acquisition and cost reduction. In collaboration with the National Federation of Hotel and Ryokan Sanitation Associations (Zentoren), the company delivers high-quality proposals tailored to each facility’s scale and needs. Oyado Portal is also an associate member of the Japan Sauna & Spa Association, a public interest incorporated foundation.

- Company Name: Oyado Portal Co., Ltd. - Headquarters: 12F, South Shin-Otsuka Building, 2-25-15 Minami-Otsuka, Toshima-ku, Tokyo - Representative: Takumi Ikegami - Business: Accommodation Facility DX Business - Website: https://portal.oyado.world/

About Wiz Co., Ltd.

Wiz Co., Ltd. is a comprehensive IT trading company dedicated to solving Japan’s challenges by providing diverse IT services. Through its DX-focused media platform 'Wiz Cloud,' the company leverages a wide distribution network and diverse product portfolio to create valuable business models.

### Company Overview

- Company Name: Wiz Co., Ltd. - Headquarters: 12F, South Shin-Otsuka Building, 2-25-15 Minami-Otsuka, Toshima-ku, Tokyo - Representative: Shun Yamazaki, President & CEO - Business: DX Support, GX Support, BPO, Regional Support - Website: https://012grp.co.jp