What is the name of the new Basque cheesecake brand launched by Wiz and Myoken Ishiharaso in 2024?

The new Basque cheesecake brand is called SATSUMA NOIR.

Which company produces SATSUMA NOIR under the guidance of gourmet expert Kei Kurusu?

Wiz Co., Ltd. and Myoken Ishiharaso Co., Ltd. produce SATSUMA NOIR.

Who is the gourmet expert responsible for creating SATSUMA NOIR for Wiz and Myoken Ishiharaso?

Kei Kurusu is the gourmet expert who created SATSUMA NOIR.

What is the full name of the company abbreviated as Wiz in the SATSUMA NOIR collaboration?

The full name is Wiz Co., Ltd., a partner in launching SATSUMA NOIR.

From which region do Wiz and Myoken Ishiharaso aim to expand SATSUMA NOIR globally?

They aim to expand SATSUMA NOIR from Kagoshima to the rest of Japan and the world.

Wiz and Myoken Ishiharaso Launch Basque Cheesecake Brand 'SATSUMA NOIR'

Published Jun 12, 2026 2:30 AM ・ Updated Jun 14, 2026 3:28 PM ・ 5 min read ・ Source: PR TIMES

Wiz Co., Ltd. and Myoken Ishiharaso Co., Ltd. have launched a new brand, 'SATSUMA NOIR.' Produced by gourmet expert Kei Kurusu, they aim for expansion from Kagoshima to the rest of Japan and the world.

Wiz Co., Ltd. and Myoken Ishiharaso Co., Ltd. jointly announce the launch of a new brand, 'SATSUMA NOIR,' following the M&A of the Basque cheesecake specialty store, SOUL CAKE SHOP. We have also welcomed Kei Kurusu, owner of the French restaurant 'Bon.nu' and the 'King of Gourmet,' as a shareholder, and will conduct business operations with his production support.

Simultaneously, we are releasing a double-named product with Kagoshima's professional basketball club, 'Kagoshima Rebnise': the 'SATSUMA NOIR x REBNISE Basque Cheesecake.' Furthermore, the 'SATSUMA NOIR x Myoken Ishiharaso Matcha Basque Cheesecake' is scheduled for release in June 2026.

Product Lineup

SATSUMA NOIR Basque Cheesecake An authentic Basque cheesecake brand from Tenmonkan, Kagoshima. Characterized by a rich flavor and smooth texture achieved through aging-freezing, it is suitable for gifts and delivery.

SATSUMA NOIR x REBNISE Basque Cheesecake A collaboration product with the professional basketball club 'Kagoshima Rebnise' based in Kagoshima. It can be enjoyed as a new souvenir or cheering gift for sports fans.

SATSUMA NOIR x Myoken Ishiharaso Matcha Basque Cheesecake (Scheduled for release in June 2026) A collaboration product with the hot spring inn in Kirishima, Myoken Ishiharaso. A dish harmonizing the aroma of matcha and rich cheese.

Business Overview Brand Name: SATSUMA NOIR Business Start Date: April 1, 2026 Operation: Wiz Co., Ltd. / Myoken Ishiharaso Co., Ltd. (Joint Business) Target: Individuals (gifts/delivery) / Corporations (gifts/collaboration projects) Availability: Storefront (Tenmonkan, Kagoshima) / Online

Prices: Basque Cheesecake Tart (1 piece): 350 yen Basque Cheesecake Medium: 1,900 yen Basque Cheesecake Size 4: 2,990 yen Basque Cheesecake Size 5: 4,200 yen

Myoken Ishiharaso operates the luxury hot spring inn 'Myoken Ishiharaso' in Myoken Onsen, Kirishima City, Kagoshima Prefecture. It has received extremely high acclaim both domestically and internationally, including winning the Grand Prix at the 'Hot Spring Inn Award 2025' by Fujingaho and receiving a 'Michelin Key.'

Wiz Co., Ltd. is a comprehensive IT trading company that aims to solve Japan's issues by providing various IT services.

FACT BOX

Source: PR TIMES
Category: Partnership
Organizations: SOUL CAKE SHOP / Bon.nu / T-next
Products / services: SATSUMA NOIR

Wiz and Myoken Ishiharaso Launch Basque Cheesecake Brand 'SATSUMA NOIR'

⚡ Key Points

SATSUMA NOIR Basque Cheesecake An authentic Basque cheesecake brand from Tenmonkan, Kagoshima. Characterized by a rich flavor and smooth texture achieved through aging-freezing, it is suitable for gifts and delivery.

SATSUMA NOIR x REBNISE Basque Cheesecake A collaboration product with the professional basketball club 'Kagoshima Rebnise' based in Kagoshima. It can be enjoyed as a new souvenir or cheering gift for sports fans.

SATSUMA NOIR x Myoken Ishiharaso Matcha Basque Cheesecake (Scheduled for release in June 2026) A collaboration product with the hot spring inn in Kirishima, Myoken Ishiharaso. A dish harmonizing the aroma of matcha and rich cheese.

FACT BOX

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