Specialized Sauna Digital Signage "Furo Sauna TV" to be Installed at Popular Aichi Hot Spring Facility "Maruha Gongitsune no Yu"
IT conglomerate Wiz and its subsidiary Oyado Portal are expanding their media business by introducing dedicated sauna signage at a prominent hot spring facility in Aichi Prefecture.
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- 📰 Published: May 28, 2026 at 22:30
- 🔍 Collected: May 28, 2026 at 13:46
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Wiz Co., Ltd. (Headquarters: Toshima-ku, Tokyo; CEO: Shun Yamazaki; hereinafter "Wiz") and Oyado Portal Co., Ltd. (Headquarters: Toshima-ku, Tokyo; CEO: Takumi Ikegami; hereinafter "Oyado Portal") have announced the introduction of their specialized digital signage for baths and saunas, "Furo Sauna TV," at the popular hot spring facility "Maruha Gongitsune no Yu" in Handa City, Aichi Prefecture.
Collaboration with Maruha Gongitsune no Yu
Under this initiative, "Furo Sauna TV" will be installed within the sauna areas of the facility. The signage aims to enhance the value of the sauna experience by broadcasting original content, including sauna etiquette, health information, and recommendations for "sauna meals" (sa-meshi).
About "Furo Sauna TV"
"Furo Sauna TV" is a signage media platform produced through a tie-up between Wiz and the web media outlet "Furo Sauna." By delivering specialized content to users in a state of deep relaxation, the platform creates high-impact information delivery and advertising effectiveness. This initiative is expected to revitalize the sauna industry and provide targeted advertising opportunities for specific user demographics.
Key Features of Furo Sauna TV
1. Dedicated Media for Saunas and Bathing Areas: Digital signage specifically designed for humid environments, broadcasting programs and commercials.
2. Rich Original Content: Includes sauna protocols, health tips, and food recommendations tailored for sauna enthusiasts.
3. Optimal Display Placement: Specialized displays allow users to focus on content in a relaxed environment.
4. Multi-channel Integration: Linked with web media and social media to maximize advertising impact across online and offline platforms.
5. Data-Driven Content: Content programming is optimized based on data from the "Furo Sauna" web media, which attracts 300,000 monthly page views.
6. Advertising Opportunities: Features commercial slots for brands to promote products directly to sauna-goers.
Future Expansion and Recruitment
Moving forward, "Furo Sauna TV" plans to expand its content library and strengthen partnerships with hot spring facilities nationwide. The company aims for installation in 300 facilities by the end of 2026. Currently, the service is offered with no initial or monthly fees for participating facilities.
About Maruha Gongitsune no Yu
Located in Handa City, Aichi Prefecture, this facility features one of the highest-temperature natural springs in the prefecture. It offers an authentic Japanese atmosphere with open-air baths surrounded by Japanese gardens. The facility is also adjacent to the historic "Maruha Shokudo" restaurant, offering fresh local seafood and various relaxation services.
Collaboration with Maruha Gongitsune no Yu
Under this initiative, "Furo Sauna TV" will be installed within the sauna areas of the facility. The signage aims to enhance the value of the sauna experience by broadcasting original content, including sauna etiquette, health information, and recommendations for "sauna meals" (sa-meshi).
About "Furo Sauna TV"
"Furo Sauna TV" is a signage media platform produced through a tie-up between Wiz and the web media outlet "Furo Sauna." By delivering specialized content to users in a state of deep relaxation, the platform creates high-impact information delivery and advertising effectiveness. This initiative is expected to revitalize the sauna industry and provide targeted advertising opportunities for specific user demographics.
Key Features of Furo Sauna TV
1. Dedicated Media for Saunas and Bathing Areas: Digital signage specifically designed for humid environments, broadcasting programs and commercials.
2. Rich Original Content: Includes sauna protocols, health tips, and food recommendations tailored for sauna enthusiasts.
3. Optimal Display Placement: Specialized displays allow users to focus on content in a relaxed environment.
4. Multi-channel Integration: Linked with web media and social media to maximize advertising impact across online and offline platforms.
5. Data-Driven Content: Content programming is optimized based on data from the "Furo Sauna" web media, which attracts 300,000 monthly page views.
6. Advertising Opportunities: Features commercial slots for brands to promote products directly to sauna-goers.
Future Expansion and Recruitment
Moving forward, "Furo Sauna TV" plans to expand its content library and strengthen partnerships with hot spring facilities nationwide. The company aims for installation in 300 facilities by the end of 2026. Currently, the service is offered with no initial or monthly fees for participating facilities.
About Maruha Gongitsune no Yu
Located in Handa City, Aichi Prefecture, this facility features one of the highest-temperature natural springs in the prefecture. It offers an authentic Japanese atmosphere with open-air baths surrounded by Japanese gardens. The facility is also adjacent to the historic "Maruha Shokudo" restaurant, offering fresh local seafood and various relaxation services.
FAQ
What kind of content is broadcast on Furo Sauna TV?
The platform provides original content tailored for sauna enthusiasts, such as sauna etiquette, health tips, and recommendations for 'sauna meals' (sa-meshi).
What are the costs for a facility to install this service?
Currently, the service is being offered with zero initial installation costs and no monthly fees for facilities.
What is the goal for nationwide expansion?
The company aims to install the signage in 300 facilities across Japan by the end of 2026.