The "Natsume's Book of Friends" EPOS Card Debuts to Support Model Locations! POP UP SHOP Also Held to Commemorate Collaboration!

Key facts

  • The "Natsume's Book of Friends" EPOS Card Debuts to Support Model Locations! POP UP SHOP Also Held to Commemorate Collaboration!
  • EPOS CARD is launching the "Natsume's Book of Friends" EPOS Card in collaboration with the anime "Natsume's Book of Friends." A portion of the card's usage amount will be donated to support the recovery of Hitoyoshi City, Kumamoto Prefecture. A POP UP SHOP will also be held at five locations nationwide, including Yurakucho Marui, to commemorate the collaboration.
  • Source: PR Times
  • Date: June 12, 2026

Direct answer

EPOS CARD is launching the "Natsume's Book of Friends" EPOS Card in collaboration with the anime "Natsume's Book of Friends." A portion of the card's usage amount will be donated to support the recovery of Hitoyoshi City, Kumamoto Prefecture. A POP UP SHOP will also be held at five locations nationwide, including Yurakucho Marui, to commemorate the collaboration.

Citation
The "Natsume's Book of Friends" EPOS Card Debuts to Support Model Locations! POP UP SHOP Also Held to Commemorate Collaboration! (June 12, 2026), PR Times
Source
PR Times
Date
June 12, 2026
EPOS CARD is launching the "Natsume's Book of Friends" EPOS Card in collaboration with the anime "Natsume's Book of Friends." A portion of the card's usage amount will be donated to support the recovery of Hitoyoshi City, Kumamoto Prefecture. A POP UP SHOP will also be held at five locations nationwide, including Yurakucho Marui, to commemorate the collaboration.

📋 Article Processing Timeline

  • 📰 Published: June 12, 2026 at 22:00
  • 🔍 Collected: June 12, 2026 at 13:21
  • 🤖 AI Analyzed: June 12, 2026 at 16:51 (3h 30m after Collected)
EPOS CARD Co., Ltd. (Nakano-ku, Tokyo, President and CEO: Shoichi Aida, hereinafter "EPOS CARD") will begin issuing the "Natsume's Book of Friends" EPOS Card through a collaboration with the anime "Natsume's Book of Friends." ■ Features of the "Natsume's Book of Friends" EPOS Card For the "Nyan-ko Sensei and Hana-tebako" collaboration design, which is newly drawn, 0.1% of the usage amount will be donated to Hitoyoshi City, Kumamoto Prefecture, as a support fund, in addition to the EPOS points (1 point for every 200 yen spent, 0.5% cashback rate) granted based on the amount spent. These funds will be used for the recovery support and environmental conservation of the model locations of "Natsume's Book of Friends," which suffered extensive damage from the heavy rains in July 2020. *The donation function is only available for the "Nyan-ko Sensei and Hana-tebako" design. Submerged Hitoyoshi Station (Kumagawa Railway) Bishamon-do Temple maintained by local volunteers ■ Card Designs You can choose from the following two types of designs: Nyan-ko Sensei and Hana-tebako A newly drawn collaboration design by "Natsume's Book of Friends" and Sumioka Kyodo Gangu Seisakusho, which produces "Hana-tebako," one of Kumamoto Prefecture's representative traditional toys. SOUND THEATRE ~Oto-geki no Sho Natsukasumi~ The key visual for the musical reading play "SOUND THEATRE x Natsume's Book of Friends ~Oto-geki no Sho Natsukasumi~," which will be performed for the first time in about 8 years. ■ New Member and Usage Benefits Customers who newly join or switch to the "Natsume's Book of Friends" EPOS Card and spend a cumulative total of 100,000 yen or more (tax included) within three months of issuance will receive a "Hana-tebako style drawstring pouch" (not for sale) as a gift. *The image is for illustrative purposes only. The actual product may differ. ■ About "Natsume's Book of Friends" "Natsume's Book of Friends" is a manga and anime series by Yuki Midorikawa that depicts the interactions between Takashi Natsume, a boy who can see yokai (spirits), and the yokai and people around him. It was first published as a one-shot in Hakusensha's "LaLa DX" in 2003, and has been serialized in "LaLa" since 2007. It is a popular series that has had seven seasons of its TV anime adaptation. ■ About the POP UP SHOP A POP UP SHOP to commemorate the debut of the "Natsume's Book of Friends" EPOS Card will be held in rotation at five stores, starting with Yurakucho Marui. The POP UP SHOP will feature fan-favorite attractions such as merchandise sales using newly drawn illustrations, a purchase lottery, and standee panel exhibitions. Examples of POP UP SHOP merchandise Click here for POP UP SHOP details https://www.0101.co.jp/405/info/index.html?contents_id=1112 ◆ Yurakucho Marui Period: Saturday, June 13, 2026 - Sunday, June 28, 2026 Location: 8F Event Space Hours: 11:00 - 19:00 *Hours may differ from facility hours https://www.0101.co.jp/086/ ◆ Namba Marui Period: Saturday, July 4, 2026 - Sunday, July 12, 2026 Location: 5F Event Space Hours: 11:00 - 19:00 *Hours may differ from facility hours https://www.0101.co.jp/085/ ◆ Hakata Marui Period: Saturday, July 18, 2026 - Sunday, July 26, 2026 Location: 7F Event Space Hours: 11:00 - 19:00 *Hours may differ from facility hours https://www.0101.co.jp/090/ ◆ Morela Gifu Period: Saturday, August 8, 2026 - Tuesday, August 11, 2026 (Holiday) Location: 1F Rose Plaza Hours: 10:00 - 18:00 *Hours may differ from facility hours https://malera-gifu.com/ ◆ Smark Isesaki Period: Friday, August 21, 2026 - Sunday, August 23, 2026 Location: 1F Smile Street Special Venue (in front of AMERICAN HOLIC) Hours: 10:00 - 18:00 *Hours may differ from facility hours https://smark-isesaki.jp/ *Entry may be restricted or numbered tickets may be distributed to ease congestion. *Please note that business hours may change without notice. ■ About Marui Group's "Business Supporting 'Likes'" Marui Group has set "Economy Driven by 'Likes'" as its management vision and is pursuing "Business Supporting 'Likes'" as a strategy to realize this. The purpose of "Business Supporting 'Likes'" is to achieve both impact and profit by expanding consumption for oneself through "likes" to become consumption for "someone else" and "for society." Currently, we are undertaking various initiatives such as holding events and selling merchandise that support "likes." We aim to achieve both impact and profit by expanding consumption that extends to "for someone else" and "for society" by increasing the number of projects that start with individual "likes." For more information on "Business Supporting 'Likes'", please see: https://pdf.0101maruigroup.co.jp/ir/pdf/plan/2025/pf2025.pdf ■ Overview of the "Natsume's Book of Friends" EPOS Card 1. Card Issuer: EPOS CARD 2. Name: Natsume's Book of Friends EPOS Card 3. Application Start Date: Friday, June 12, 2026 4. Designs: 2 types 5. Annual Fee: Permanently free 6. International Brand: Visa 7. Donations with Usage: 0.1% of EPOS points earned based on usage amount will be donated (only for designs with donation function). 8. Preferential Services: (Common to all types of EPOS cards) (1) Discount Privileges - Approximately 10,000 preferential facilities nationwide, including restaurants and theme parks (as of March 2026). (2) Point Privileges - Point-up when using affiliated stores (Monteroza, Nojima, KEYUCA, etc.), bonus points awarded through the "EPOS Point UP Site." (3) Life Stage Support - Card member exclusive insurance, overseas travel services, rent payment/guarantor services, etc. *For service details, please check the website (https://www.eposcard.co.jp) *Apply here (https://www.eposcard.co.jp/gecard/buffaloes/) ■ EPOS CARD Overview Company Name: EPOS CARD Co., Ltd. Headquarters Address: 4-3-2 Nakano, Nakano-ku, Tokyo 164-8701 Main Phone Number: 03 (3384) 0101 URL: https://www.0101maruigroup.co.jp/ President and CEO: Shoichi Aida Business Description: Credit card business, credit and loan business.

FAQ

Where are the donations from the "Natsume's Book of Friends" EPOS Card directed?

To Hitoyoshi City, Kumamoto Prefecture. A portion of the card's usage amount will be used for recovery support and environmental conservation following the heavy rain disaster.

Can I choose the card design?

Yes, you can choose from two designs: 'Nyan-ko Sensei and Hana-tebako' and the key visual for 'SOUND THEATRE ~Oto-geki no Sho Natsukasumi~'.

What are the benefits of the card?

If you spend 100,000 yen or more within three months of new enrollment or switching, you will receive a 'Hana-tebako style drawstring pouch'.

When and where will the POP UP SHOP be held?

It will be held at five locations: Yurakucho Marui, Namba Marui, Hakata Marui, Morela Gifu, and Smark Isesaki, from June to August 2026.

Which card design contributes to the donation?

For the 'Nyan-ko Sensei and Hana-tebako' design only, 0.1% of the card's usage amount will be donated.