EPOS CARD Co., Ltd. (Nakano-ku, Tokyo, President and CEO: Shoichi Aida, hereinafter "EPOS CARD") will begin issuing the "Natsume's Book of Friends" EPOS Card through a collaboration with the anime "Natsume's Book of Friends."
■ Features of the "Natsume's Book of Friends" EPOS Card
For the "Nyan-ko Sensei and Hana-tebako" collaboration design, which is newly drawn, 0.1% of the usage amount will be donated to Hitoyoshi City, Kumamoto Prefecture, as a support fund, in addition to the EPOS points (1 point for every 200 yen spent, 0.5% cashback rate) granted based on the amount spent.
These funds will be used for the recovery support and environmental conservation of the model locations of "Natsume's Book of Friends," which suffered extensive damage from the heavy rains in July 2020.
*The donation function is only available for the "Nyan-ko Sensei and Hana-tebako" design.
Submerged Hitoyoshi Station (Kumagawa Railway) Bishamon-do Temple maintained by local volunteers
■ Card Designs
You can choose from the following two types of designs:
Nyan-ko Sensei and Hana-tebako
A newly drawn collaboration design by "Natsume's Book of Friends" and Sumioka Kyodo Gangu Seisakusho, which produces "Hana-tebako," one of Kumamoto Prefecture's representative traditional toys.
SOUND THEATRE ~Oto-geki no Sho Natsukasumi~
The key visual for the musical reading play "SOUND THEATRE x Natsume's Book of Friends ~Oto-geki no Sho Natsukasumi~," which will be performed for the first time in about 8 years.
■ New Member and Usage Benefits
Customers who newly join or switch to the "Natsume's Book of Friends" EPOS Card and spend a cumulative total of 100,000 yen or more (tax included) within three months of issuance will receive a "Hana-tebako style drawstring pouch" (not for sale) as a gift.
*The image is for illustrative purposes only. The actual product may differ.
■ About "Natsume's Book of Friends"
"Natsume's Book of Friends" is a manga and anime series by Yuki Midorikawa that depicts the interactions between Takashi Natsume, a boy who can see yokai (spirits), and the yokai and people around him. It was first published as a one-shot in Hakusensha's "LaLa DX" in 2003, and has been serialized in "LaLa" since 2007. It is a popular series that has had seven seasons of its TV anime adaptation.
■ About the POP UP SHOP
A POP UP SHOP to commemorate the debut of the "Natsume's Book of Friends" EPOS Card will be held in rotation at five stores, starting with Yurakucho Marui. The POP UP SHOP will feature fan-favorite attractions such as merchandise sales using newly drawn illustrations, a purchase lottery, and standee panel exhibitions.
Examples of POP UP SHOP merchandise
Click here for POP UP SHOP details
https://www.0101.co.jp/405/info/index.html?contents_id=1112
◆ Yurakucho Marui
Period: Saturday, June 13, 2026 - Sunday, June 28, 2026
Location: 8F Event Space
Hours: 11:00 - 19:00 *Hours may differ from facility hours
https://www.0101.co.jp/086/
◆ Namba Marui
Period: Saturday, July 4, 2026 - Sunday, July 12, 2026
Location: 5F Event Space
Hours: 11:00 - 19:00 *Hours may differ from facility hours
https://www.0101.co.jp/085/
◆ Hakata Marui
Period: Saturday, July 18, 2026 - Sunday, July 26, 2026
Location: 7F Event Space
Hours: 11:00 - 19:00 *Hours may differ from facility hours
https://www.0101.co.jp/090/
◆ Morela Gifu
Period: Saturday, August 8, 2026 - Tuesday, August 11, 2026 (Holiday)
Location: 1F Rose Plaza
Hours: 10:00 - 18:00 *Hours may differ from facility hours
https://malera-gifu.com/
◆ Smark Isesaki
Period: Friday, August 21, 2026 - Sunday, August 23, 2026
Location: 1F Smile Street Special Venue (in front of AMERICAN HOLIC)
Hours: 10:00 - 18:00 *Hours may differ from facility hours
https://smark-isesaki.jp/
*Entry may be restricted or numbered tickets may be distributed to ease congestion.
*Please note that business hours may change without notice.
■ About Marui Group's "Business Supporting 'Likes'"
Marui Group has set "Economy Driven by 'Likes'" as its management vision and is pursuing "Business Supporting 'Likes'" as a strategy to realize this. The purpose of "Business Supporting 'Likes'" is to achieve both impact and profit by expanding consumption for oneself through "likes" to become consumption for "someone else" and "for society."
Currently, we are undertaking various initiatives such as holding events and selling merchandise that support "likes." We aim to achieve both impact and profit by expanding consumption that extends to "for someone else" and "for society" by increasing the number of projects that start with individual "likes."
For more information on "Business Supporting 'Likes'", please see:
https://pdf.0101maruigroup.co.jp/ir/pdf/plan/2025/pf2025.pdf
■ Overview of the "Natsume's Book of Friends" EPOS Card
1. Card Issuer: EPOS CARD
2. Name: Natsume's Book of Friends EPOS Card
3. Application Start Date: Friday, June 12, 2026
4. Designs: 2 types
5. Annual Fee: Permanently free
6. International Brand: Visa
7. Donations with Usage: 0.1% of EPOS points earned based on usage amount will be donated (only for designs with donation function).
8. Preferential Services: (Common to all types of EPOS cards)
(1) Discount Privileges
- Approximately 10,000 preferential facilities nationwide, including restaurants and theme parks (as of March 2026).
(2) Point Privileges
- Point-up when using affiliated stores (Monteroza, Nojima, KEYUCA, etc.), bonus points awarded through the "EPOS Point UP Site."
(3) Life Stage Support
- Card member exclusive insurance, overseas travel services, rent payment/guarantor services, etc.
*For service details, please check the website (https://www.eposcard.co.jp)
*Apply here (https://www.eposcard.co.jp/gecard/buffaloes/)
■ EPOS CARD Overview
Company Name: EPOS CARD Co., Ltd.
Headquarters Address: 4-3-2 Nakano, Nakano-ku, Tokyo 164-8701
Main Phone Number: 03 (3384) 0101
URL: https://www.0101maruigroup.co.jp/
President and CEO: Shoichi Aida
Business Description: Credit card business, credit and loan business.
FAQ
Where are the donations from the "Natsume's Book of Friends" EPOS Card directed?
To Hitoyoshi City, Kumamoto Prefecture. A portion of the card's usage amount will be used for recovery support and environmental conservation following the heavy rain disaster.
Can I choose the card design?
Yes, you can choose from two designs: 'Nyan-ko Sensei and Hana-tebako' and the key visual for 'SOUND THEATRE ~Oto-geki no Sho Natsukasumi~'.
What are the benefits of the card?
If you spend 100,000 yen or more within three months of new enrollment or switching, you will receive a 'Hana-tebako style drawstring pouch'.
When and where will the POP UP SHOP be held?
It will be held at five locations: Yurakucho Marui, Namba Marui, Hakata Marui, Morela Gifu, and Smark Isesaki, from June to August 2026.
Which card design contributes to the donation?
For the 'Nyan-ko Sensei and Hana-tebako' design only, 0.1% of the card's usage amount will be donated.