Marui Group Co., Ltd. (Headquarters: Nakano-ku, Tokyo; Representative Director and President: Hiroshi Aoi; hereinafter "Marui Group") will begin issuing the "National Theatre Epos Card" in collaboration with the Japan Arts Council (National Theatre), an independent administrative agency.

What is the "National Theatre Epos Card"?

The "National Theatre Epos Card" was created in response to the Japan Arts Council (National Theatre)'s desire to connect Japan's invaluable traditional performing arts to the future.

This card incorporates a mechanism that allows customers to support the National Theatre through their daily use. A portion of the points awarded based on the amount spent will be utilized as a "donation" for the National Theatre's projects. In addition to always carrying your favorite card design, this card supports the future of traditional performing arts such as Kabuki, Bunraku, and Nohgaku.

Features of the "National Theatre Epos Card"

Support upon new card enrollment

For each new card enrollment, 1,000 yen will be provided by Epos Card to the Japan Arts Council.

Support with every card use

When you use this card, 0.1% of your spending amount will be provided by Epos Card to the Japan Arts Council on your behalf, from the bonus points (1 point per 200 yen spent, 0.5%還元).

Card Design Lineup

Kagami Jishi (Mirror Lion)

"Kagami Jishi" by Tanaka Hirakushi is a work symbolizing the history of the National Theatre, having greeted visitors at the front of the lobby of the first National Theatre.

Created by Tanaka Hirakushi, owned by The National Museum of Modern Art, Tokyo

Photography by Hanada Kenichi

Japanese Traditional Performing Arts

Designs featuring motifs of Japanese traditional performing arts such as Kabuki and Nohgaku.

Hannya-chan

The National Noh Theatre's original character "Hannya-chan" appears on the Epos Card.

Emblem

A design featuring the National Theatre's emblem (Tennyo-mon) in a chic style, evoking traditional beauty.

New Enrollment Benefits

Customers who spend 100,000 yen (tax included) or more within three months of new enrollment or switching will receive a "Dressing Room Slippers (replica) & Slippers Pouch." The slippers provided are a special reproduction faithfully recreating the National Theatre slippers actually used by performers. This item allows you to experience the exhilaration and tension of the moment just before stepping onto the National Theatre stage, right in your own home.

Dressing Room Slippers (replica)

Slippers Pouch

About the "Japan Arts Council (National Theatre)"

The Japan Arts Council conducts various projects aimed at preserving and promoting Japanese traditional performing arts, such as performing Kabuki, Bunraku, Nohgaku, and other traditional arts at the National Theatre, National Engeijo, National Noh Theatre, and National Bunraku Theatre, as well as training successors and conducting research.

National Theatre

National Engeijo

National Noh Theatre

National Bunraku Theatre

Currently, the National Theatre and National Engeijo are closed for redevelopment, but traditional performing arts performances continue using other theaters and facilities.

About Marui Group's "Business Supporting What You Love"

Marui Group has set "Economy Driven by What You Love" as its management vision and is promoting "Business Supporting What You Love" as a strategy to realize this. The purpose of "Business Supporting What You Love" is to achieve both impact and profit by expanding personal consumption driven by "love" into contributions "for someone else" and "for society."

"Business Supporting What You Love" includes various initiatives such as holding events and selling goods. Among these, donation-linked cards, where card usage contributes to social good, have expanded to 21 projects and 110,000 members as of September 2025.

Moving forward, by increasing projects starting from "love," Marui Group aims to expand consumption that contributes "for someone else" and "for society," achieving both impact and profit.

▼ Click here for "Business Supporting What You Love"

<Management Vision & Strategy Story 2031>

https://pdf.0101maruigroup.co.jp/ir/pdf/plan/2025/pf2025.pdf

Overview of Japan Arts Council

Corporate Name: Japan Arts Council, an independent administrative agency

URL: https://www.ntj.jac.go.jp/

President: Mariko Hasegawa

Overview of Epos Card

Trade Name: Epos Card Co., Ltd.

Head Office Location: 4-3-2 Nakano, Nakano-ku, Tokyo 164-8701

Representative Phone: 03 (4547) 0101

URL: https://www.eposcard.co.jp

Representative Director and President: Shoichi Aida

Business Activities: Credit card business, credit and loan business

Overview of Marui Group

Trade Name: Marui Group Co., Ltd.

FACT BOX

  • Source: PR TIMES
  • Category: New Product