Marui Group Selected as 'DX Notable Company 2026'
Marui Group was selected by METI and the TSE for its strategic use of in-house engineering through 'Marui Unite' and generative AI to boost LTV.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 00:30
- 🔍 Collected: April 27, 2026 at 16:01
- 🤖 AI Analyzed: April 28, 2026 at 01:51 (9h 49m after Collected)
Marui Group Co., Ltd. (Nakano-ku, Tokyo; President: Hiroshi Aoi) has been selected as a 'DX Notable Company' in the 'Digital Transformation Selection 2026,' co-organized by the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE).
### About 'DX Selection 2026' and 'DX Notable Company'
METI, in collaboration with the TSE, has been selecting companies for 'Strategic IT Management' to promote IT investment that leads to medium- to long-term corporate value. This has evolved into the 'DX Selection' to evaluate companies that fundamentally rethink business models and processes using digital technology. The 'DX Notable Company' award specifically highlights companies practicing particularly noteworthy examples of innovation.
### Key Evaluation Points
1. **Business Strategy Supporting 'Suki' (Passions):** Marui's strategy of deploying cards that support customer interests and providing integrated app experiences has significantly improved customer engagement and Lifetime Value (LTV).
2. **DX Talent Recruitment and In-house Development:** The establishment of 'Marui Unite,' a professional unit for in-house digital product development, and the introduction of AI-driven development using Generative AI, were highly praised for increasing development speed and productivity.
### Initiatives for Epos Card and Lifestyle App
As a result of promoting app enrollment, the number of app users reached 5.38 million out of 8.31 million Epos Card members, achieving an industry-high app usage rate of 65%. The 'main card' usage rate for app members is approximately 2.3 times higher than that of non-app members. Marui aims to reach 10 trillion yen in total transaction volume and a PBR of 3–4x by the fiscal year ending March 2031.
### Advancing DX Talent and Organizational Culture
To maximize customer value, Marui is strengthening its internal engineering capacity through 'Marui Unite' and expanding hiring. By adopting AI-driven development processes, they have improved efficiency. They also foster a culture where every employee takes ownership of DX through training and internal contests.
### About 'DX Selection 2026' and 'DX Notable Company'
METI, in collaboration with the TSE, has been selecting companies for 'Strategic IT Management' to promote IT investment that leads to medium- to long-term corporate value. This has evolved into the 'DX Selection' to evaluate companies that fundamentally rethink business models and processes using digital technology. The 'DX Notable Company' award specifically highlights companies practicing particularly noteworthy examples of innovation.
### Key Evaluation Points
1. **Business Strategy Supporting 'Suki' (Passions):** Marui's strategy of deploying cards that support customer interests and providing integrated app experiences has significantly improved customer engagement and Lifetime Value (LTV).
2. **DX Talent Recruitment and In-house Development:** The establishment of 'Marui Unite,' a professional unit for in-house digital product development, and the introduction of AI-driven development using Generative AI, were highly praised for increasing development speed and productivity.
### Initiatives for Epos Card and Lifestyle App
As a result of promoting app enrollment, the number of app users reached 5.38 million out of 8.31 million Epos Card members, achieving an industry-high app usage rate of 65%. The 'main card' usage rate for app members is approximately 2.3 times higher than that of non-app members. Marui aims to reach 10 trillion yen in total transaction volume and a PBR of 3–4x by the fiscal year ending March 2031.
### Advancing DX Talent and Organizational Culture
To maximize customer value, Marui is strengthening its internal engineering capacity through 'Marui Unite' and expanding hiring. By adopting AI-driven development processes, they have improved efficiency. They also foster a culture where every employee takes ownership of DX through training and internal contests.