Flagship Store of 'Real & Online' Apparel Rental Specialty Shop 'LULUTI' Opens at Yurakucho Marui!
LULUTI, a dress and apparel rental shop offering online reservations and in-store try-ons, has opened a flagship store at Yurakucho Marui, targeting office workers.
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- 📰 Published: April 10, 2026 at 00:30
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On the 4th floor of Yurakucho Marui (Marui Co., Ltd., Headquarters: Nakano-ku, Tokyo, President: Masahiro Aono), 'LULUTI', a shop where you can rent fashion items centered on dresses online and try them on at a physical store, will open.
## ■ What is 'LULUTI'?
In response to the expanding sharing economy, it is a rental specialty shop whose strength lies in the ability to rent online and try on in physical stores. It handles fashion items centered on dresses that play an active role in special scenes such as weddings, coming-of-age ceremonies, and parties.
At Yurakucho Marui, taking advantage of its location as a business area, we will propose products targeting office workers. In addition to setup dresses, we also have a wide selection of accessories, bags, and shoes, catering to the formal scenes of customers who are busy both on and off duty.
## ■ More affordable than buying! Easy rental! (Product Examples)
### LULUTI Original Lily Pattern Tulle Dress
A stress-free A-line dress that covers areas of concern such as the bust and upper arms.
The sleeves are puff sleeves using soft tulle, providing an elegant impression while covering the upper arms.
The shoulder part is not see-through, so you don't have to worry about your innerwear.
If you want to look sharp, we recommend wearing a belt. The impression changes dramatically, so it's a dress you can enjoy twice in one wear.
Recommended for special occasions such as weddings, parties, and coming-of-age ceremonies.
Rental price: 6,600 yen (tax included) for 4 days and 3 nights
Colors: Khaki, Navy, Lavender
Sizes: M, L
### et.UNiVER Many-way Frill Dress
A multi-way dress that adds a touch of trendiness to calm colors, allowing you to enjoy styling it your own way.
## ■ What is 'LULUTI'?
In response to the expanding sharing economy, it is a rental specialty shop whose strength lies in the ability to rent online and try on in physical stores. It handles fashion items centered on dresses that play an active role in special scenes such as weddings, coming-of-age ceremonies, and parties.
At Yurakucho Marui, taking advantage of its location as a business area, we will propose products targeting office workers. In addition to setup dresses, we also have a wide selection of accessories, bags, and shoes, catering to the formal scenes of customers who are busy both on and off duty.
## ■ More affordable than buying! Easy rental! (Product Examples)
### LULUTI Original Lily Pattern Tulle Dress
A stress-free A-line dress that covers areas of concern such as the bust and upper arms.
The sleeves are puff sleeves using soft tulle, providing an elegant impression while covering the upper arms.
The shoulder part is not see-through, so you don't have to worry about your innerwear.
If you want to look sharp, we recommend wearing a belt. The impression changes dramatically, so it's a dress you can enjoy twice in one wear.
Recommended for special occasions such as weddings, parties, and coming-of-age ceremonies.
Rental price: 6,600 yen (tax included) for 4 days and 3 nights
Colors: Khaki, Navy, Lavender
Sizes: M, L
### et.UNiVER Many-way Frill Dress
A multi-way dress that adds a touch of trendiness to calm colors, allowing you to enjoy styling it your own way.