From Okinawa Chatan to the World! American-Style New Sensation Ramen "CHATAN NOODLE" Grand Opening on May 1st (Friday)
Noodle JAPAN and D&Growth Capital have formed a business alliance to open "CHATAN NOODLE," a new American-style takeout noodle specialty store, in American Village, Chatan-cho, Okinawa, on May 1, 2026. This innovative concept fuses American regional cuisine with ramen, served in a portable cup, aiming to become a new tourist attraction in Okinawa by catering to takeout demand and social media appeal.
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- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
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Noodle JAPAN Co., Ltd. (Headquarters: Tokyo, Representative Director: Atsuhiro Sakata) and D&Growth Capital Co., Ltd. (Headquarters: Tokyo, Representative Director: Shinichiro Kato) have concluded a business alliance agreement and will grand open "CHATAN NOODLE," an American-style takeout noodle specialty store, in American Village, Chatan-cho, Okinawa Prefecture, on Friday, May 1, 2026.
—Brand Concept—
"West Coast Meets Okinawa Ramen Culture"
"Take the Beach, Take the Taste! Let's take it to the beach, let's take the deliciousness with us!"
Fusing California's street food culture with Okinawa's food culture. In the prime location of American Village overlooking Sunset Beach, we propose a new "food-on-the-go style" with cup-shaped ramen that can be held in one hand.
We will provide an unprecedented experiential value where tourists can enjoy authentic ramen "on the beach," "at the hotel," or "while strolling the streets."
—Product Features—
1. Cup-shaped container for one-handed holding
Instead of traditional bowls, we use a cup noodle-like container. It's easy to hold with one hand and perfect for carrying to the beach or around town. The toppings overflowing from the cup create a visual appeal designed for social media.
2. Unique menu of American regions × Ramen
① California Butter Shoyu Noodle
Healthy & rich image of the West Coast. Butter shoyu ramen topped with avocado.
② Boston Clam Chowder Noodle
Eastern Coast's famous soup in ramen. Creamy white soup with clams and bacon.
③ Chilled Louisiana Gumbo Tomato Noodle
A representative of Southern Cajun cuisine. Spicy tomato soup with tacos meatballs and okra.
④ Chilled Okinawa Salt Lemon Noodle
Inspired by Okinawa's sun and beach. Cold salt ramen with shikuwasa and lemon.
3. Continued offering of tapioca drinks
Utilizing the drink equipment from the previous business (Happy Lemon), we also offer tapioca drinks such as tapioca milk tea, lemon tea, and lemon squash. This caters to the demand for ramen + drink sets.
Store Information
Store Name: CHATAN NOODLE
Official HP: https://chatan-noodle.com/
Instagram: https://www.instagram.com/chatan_noodle
TikTok: https://tiktok.com/@chatan_noodle
Location: Depot Seaside Building 1F, 9-21 Mihama, Chatan-cho, Okinawa 904-0115
*Across from Lawson below Vessel Hotel Campana
*Inside American Village, Mihama, Chatan-cho, Nakagami-gun, Okinawa Prefecture (formerly: Happy Lemon American Village store)
Opening Date: May 1, 2026 (Friday) 11:00
Business Hours: 11:00〜21:00 (Open all year) (planned)
Business Type: American Style Takeout Noodle & Drink Specialty Store
Operation: D&Growth Capital Co., Ltd. (Business alliance with Noodle JAPAN Co., Ltd. and Ryukyu Creators Co., Ltd.)
—Key Points of CHATAN NOODLE—
First in Japan! A new business model fusing American regional cuisine and ramen
Elevating famous dishes from various parts of America, such as California, Boston, and Louisiana, into ramen. Creating a new genre of "portable ramen" that can be enjoyed in a cup with one hand on the beach or in the city.
Aims to be a new tourist attraction in Okinawa
Opening in American Village, which attracts 2 million visitors annually. Providing tourists with an "experience that can only be had in Okinawa" and promoting word-of-mouth through SNS-worthy product design.
Business alliance between Noodle JAPAN and D&Growth Capital
Combining Noodle JAPAN Co., Ltd.'s track record of operating 16 stores nationwide in the "noodle business" and its ramen development capabilities with D&Growth Capital Co., Ltd.'s business development capabilities in Okinawa, to build a brand that can expand nationwide and globally from Okinawa.
【Background of Business Alliance】
Noodle JAPAN Co., Ltd.
A ramen company founded in 2010, operating over 16 stores mainly with "Naoki" ramen from Niigata, in Tokyo, Osaka, and Okinawa. Strong in community-based store operations and menu development. Has experience expanding overseas to Taiwan and Vietnam, and is promoting a business strategy with global expansion in mind.
D&Growth Capital Co., Ltd.
Tokyo,
—Brand Concept—
"West Coast Meets Okinawa Ramen Culture"
"Take the Beach, Take the Taste! Let's take it to the beach, let's take the deliciousness with us!"
Fusing California's street food culture with Okinawa's food culture. In the prime location of American Village overlooking Sunset Beach, we propose a new "food-on-the-go style" with cup-shaped ramen that can be held in one hand.
We will provide an unprecedented experiential value where tourists can enjoy authentic ramen "on the beach," "at the hotel," or "while strolling the streets."
—Product Features—
1. Cup-shaped container for one-handed holding
Instead of traditional bowls, we use a cup noodle-like container. It's easy to hold with one hand and perfect for carrying to the beach or around town. The toppings overflowing from the cup create a visual appeal designed for social media.
2. Unique menu of American regions × Ramen
① California Butter Shoyu Noodle
Healthy & rich image of the West Coast. Butter shoyu ramen topped with avocado.
② Boston Clam Chowder Noodle
Eastern Coast's famous soup in ramen. Creamy white soup with clams and bacon.
③ Chilled Louisiana Gumbo Tomato Noodle
A representative of Southern Cajun cuisine. Spicy tomato soup with tacos meatballs and okra.
④ Chilled Okinawa Salt Lemon Noodle
Inspired by Okinawa's sun and beach. Cold salt ramen with shikuwasa and lemon.
3. Continued offering of tapioca drinks
Utilizing the drink equipment from the previous business (Happy Lemon), we also offer tapioca drinks such as tapioca milk tea, lemon tea, and lemon squash. This caters to the demand for ramen + drink sets.
Store Information
Store Name: CHATAN NOODLE
Official HP: https://chatan-noodle.com/
Instagram: https://www.instagram.com/chatan_noodle
TikTok: https://tiktok.com/@chatan_noodle
Location: Depot Seaside Building 1F, 9-21 Mihama, Chatan-cho, Okinawa 904-0115
*Across from Lawson below Vessel Hotel Campana
*Inside American Village, Mihama, Chatan-cho, Nakagami-gun, Okinawa Prefecture (formerly: Happy Lemon American Village store)
Opening Date: May 1, 2026 (Friday) 11:00
Business Hours: 11:00〜21:00 (Open all year) (planned)
Business Type: American Style Takeout Noodle & Drink Specialty Store
Operation: D&Growth Capital Co., Ltd. (Business alliance with Noodle JAPAN Co., Ltd. and Ryukyu Creators Co., Ltd.)
—Key Points of CHATAN NOODLE—
First in Japan! A new business model fusing American regional cuisine and ramen
Elevating famous dishes from various parts of America, such as California, Boston, and Louisiana, into ramen. Creating a new genre of "portable ramen" that can be enjoyed in a cup with one hand on the beach or in the city.
Aims to be a new tourist attraction in Okinawa
Opening in American Village, which attracts 2 million visitors annually. Providing tourists with an "experience that can only be had in Okinawa" and promoting word-of-mouth through SNS-worthy product design.
Business alliance between Noodle JAPAN and D&Growth Capital
Combining Noodle JAPAN Co., Ltd.'s track record of operating 16 stores nationwide in the "noodle business" and its ramen development capabilities with D&Growth Capital Co., Ltd.'s business development capabilities in Okinawa, to build a brand that can expand nationwide and globally from Okinawa.
【Background of Business Alliance】
Noodle JAPAN Co., Ltd.
A ramen company founded in 2010, operating over 16 stores mainly with "Naoki" ramen from Niigata, in Tokyo, Osaka, and Okinawa. Strong in community-based store operations and menu development. Has experience expanding overseas to Taiwan and Vietnam, and is promoting a business strategy with global expansion in mind.
D&Growth Capital Co., Ltd.
Tokyo,