Aobagumi Launches "Morimatch," a Forest Creation Matching Service
Aobagumi, a specialist group in forest regeneration, has launched "Morimatch," a forest creation matching service for companies. It automatically proposes optimal forest creation plans in just one minute, supporting companies' efforts towards decarbonization and nature-positive initiatives.
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- 📰 Published: May 12, 2026 at 22:00
- 🔍 Collected: May 12, 2026 at 13:31
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Aobagumi Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Teruhiro Nakai), a specialist group in forest regeneration, launched "Morimatch" (https://morimatch.jp), a forest creation matching service for companies, on May 12, 2026.
By answering just five questions in approximately one minute, companies receive an immediate, automated proposal for a forest creation plan tailored to their objectives, scale, and interests. After completing the diagnosis, they can seamlessly apply for a free consultation and on-site visit.
In the future, Aobagumi plans to expand beyond forests managed directly by the company, collaborating with local governments and forest creation businesses across various regions. It aims to evolve into an entry infrastructure for the "natural capital industry," connecting companies interested in forest creation with the on-site practitioners who nurture forests.
▼ Service Website
https://morimatch.jp
■ Why "Morimatch" Now?
As companies are increasingly required to address decarbonization and nature-positive initiatives, many voices from the field express concerns such as:
・"We want to get involved, but don't know where to start."
・"We are interested in 'forest creation' and 'afforestation,' but don't know how to connect it with ESG and brand strategies."
・"We want to respond to TNFD and biodiversity disclosures, but haven't translated it into concrete actions."
・"We want to easily get an idea of plans and costs first."
"Morimatch" was developed as a flexible matching infrastructure to bridge the gap between companies and forests, connecting the two.
■ Three Features of "Morimatch"
(1) Completed in about 1 minute, no personal information required
Just answer five questions. You can easily try the diagnosis.
(2) Diagnostic results are custom-tailored proposals on the spot
Optimal forest creation plans are automatically presented based on five axes: objectives, involvement, scale, priorities, and interest in J-Credits/Nature Coexistence Sites.
(3) One-stop service from diagnosis to free consultation and on-site visit
With the diagnostic results, you can directly apply for a free consultation and on-site visit with Aobagumi's expert team. We also support internal deployment, such as providing estimated materials for internal approval.
■ Related Event: Corporate Practical Tour on June 10th at a company-owned forest in Motegi, Tochigi Prefecture
As an event to experience "beyond the diagnosis" that Morimatch aims for, a 1-day practical tour for corporate representatives, "Natural Capital Management Told Through Story and Data – Learning Nature-Positive Practices with Cutting-Edge Technology and Field Experience (2nd Edition)," will be held on Wednesday, June 10, 2026, at "Akagaeru no Mori," Aobagumi's company-owned forest in Motegi, Tochigi Prefecture.
This event offers a full day to experience practical natural regeneration, such as afforestation and wetland restoration, along with cutting-edge monitoring technologies operating on-site (visualization of water environments through continuous measurement of groundwater levels and flow rates). In the afternoon, participants will engage in discussions to learn how to "elevate their initiatives into a compelling story" to take back to their companies.
Date: Wednesday, June 10, 2026, 9:00-16:00
Venue: "Akagaeru no Mori," Aobagumi's company-owned forest in Motegi, Tochigi Prefecture
Capacity: Approximately 10 companies, maximum 20 people (first-come, first-served)
Participation Fee: 20,000 yen per company for 1 person / 55,000 yen per company for 3 people
Organizer: Aobagumi Co., Ltd.
Cooperation: Yachiyo Engineering Co., Ltd.
Benefits: Participating companies will receive a free individual consulting session (online / 60 minutes) at a later date.
*Details and application here:
https://aobagumi.notion.site/3505cebb3640810aa101c96548890491?pvs=74
■ Future Developments
Moving forward, we will pursue the following developments, starting with "Morimatch":
・Nationwide expansion of the network of collaborating local governments and forest creation businesses.
Connecting not only forests directly managed by Aobagumi but also local governments and businesses engaged in forest creation across various regions. Aobagumi will handle the "sales function," serving as a matching infrastructure connecting companies and the field.
・Enhancement of accompanying support menus for TNFD and natural capital disclosure.
・Expansion of content showcasing case studies of adopting companies to "visualize forest creation."
・Regular holding of on-site inspection tours and workshops (scheduled to continue starting with the June 10th tour).
We will accelerate our activities as an intermediary between companies and forests, aiming to realize a society where "natural capital regeneration becomes commonplace, and natural resources circulate without waste."
■ Company Overview / About Aobagumi
Aobagumi, with the mission "Creating the forests of the future, now," is a specialist group dedicated to natural capital regeneration through afforestation, forest nurturing, and wetland creation. We operate in all of Tochigi Prefecture, Murakami City in Niigata Prefecture, and Ofunato City in Iwate Prefecture.
In Japan, the number of agricultural and forestry workers has decreased by over 90% since the Meiji era, leading to the deterioration of natural capital, including landslides and loss of biodiversity, as forests are no longer managed. We acquire unmanaged forests, such as logged areas, and collaborate with companies to regenerate them, benefiting both nature and businesses.
By answering just five questions in approximately one minute, companies receive an immediate, automated proposal for a forest creation plan tailored to their objectives, scale, and interests. After completing the diagnosis, they can seamlessly apply for a free consultation and on-site visit.
In the future, Aobagumi plans to expand beyond forests managed directly by the company, collaborating with local governments and forest creation businesses across various regions. It aims to evolve into an entry infrastructure for the "natural capital industry," connecting companies interested in forest creation with the on-site practitioners who nurture forests.
▼ Service Website
https://morimatch.jp
■ Why "Morimatch" Now?
As companies are increasingly required to address decarbonization and nature-positive initiatives, many voices from the field express concerns such as:
・"We want to get involved, but don't know where to start."
・"We are interested in 'forest creation' and 'afforestation,' but don't know how to connect it with ESG and brand strategies."
・"We want to respond to TNFD and biodiversity disclosures, but haven't translated it into concrete actions."
・"We want to easily get an idea of plans and costs first."
"Morimatch" was developed as a flexible matching infrastructure to bridge the gap between companies and forests, connecting the two.
■ Three Features of "Morimatch"
(1) Completed in about 1 minute, no personal information required
Just answer five questions. You can easily try the diagnosis.
(2) Diagnostic results are custom-tailored proposals on the spot
Optimal forest creation plans are automatically presented based on five axes: objectives, involvement, scale, priorities, and interest in J-Credits/Nature Coexistence Sites.
(3) One-stop service from diagnosis to free consultation and on-site visit
With the diagnostic results, you can directly apply for a free consultation and on-site visit with Aobagumi's expert team. We also support internal deployment, such as providing estimated materials for internal approval.
■ Related Event: Corporate Practical Tour on June 10th at a company-owned forest in Motegi, Tochigi Prefecture
As an event to experience "beyond the diagnosis" that Morimatch aims for, a 1-day practical tour for corporate representatives, "Natural Capital Management Told Through Story and Data – Learning Nature-Positive Practices with Cutting-Edge Technology and Field Experience (2nd Edition)," will be held on Wednesday, June 10, 2026, at "Akagaeru no Mori," Aobagumi's company-owned forest in Motegi, Tochigi Prefecture.
This event offers a full day to experience practical natural regeneration, such as afforestation and wetland restoration, along with cutting-edge monitoring technologies operating on-site (visualization of water environments through continuous measurement of groundwater levels and flow rates). In the afternoon, participants will engage in discussions to learn how to "elevate their initiatives into a compelling story" to take back to their companies.
Date: Wednesday, June 10, 2026, 9:00-16:00
Venue: "Akagaeru no Mori," Aobagumi's company-owned forest in Motegi, Tochigi Prefecture
Capacity: Approximately 10 companies, maximum 20 people (first-come, first-served)
Participation Fee: 20,000 yen per company for 1 person / 55,000 yen per company for 3 people
Organizer: Aobagumi Co., Ltd.
Cooperation: Yachiyo Engineering Co., Ltd.
Benefits: Participating companies will receive a free individual consulting session (online / 60 minutes) at a later date.
*Details and application here:
https://aobagumi.notion.site/3505cebb3640810aa101c96548890491?pvs=74
■ Future Developments
Moving forward, we will pursue the following developments, starting with "Morimatch":
・Nationwide expansion of the network of collaborating local governments and forest creation businesses.
Connecting not only forests directly managed by Aobagumi but also local governments and businesses engaged in forest creation across various regions. Aobagumi will handle the "sales function," serving as a matching infrastructure connecting companies and the field.
・Enhancement of accompanying support menus for TNFD and natural capital disclosure.
・Expansion of content showcasing case studies of adopting companies to "visualize forest creation."
・Regular holding of on-site inspection tours and workshops (scheduled to continue starting with the June 10th tour).
We will accelerate our activities as an intermediary between companies and forests, aiming to realize a society where "natural capital regeneration becomes commonplace, and natural resources circulate without waste."
■ Company Overview / About Aobagumi
Aobagumi, with the mission "Creating the forests of the future, now," is a specialist group dedicated to natural capital regeneration through afforestation, forest nurturing, and wetland creation. We operate in all of Tochigi Prefecture, Murakami City in Niigata Prefecture, and Ofunato City in Iwate Prefecture.
In Japan, the number of agricultural and forestry workers has decreased by over 90% since the Meiji era, leading to the deterioration of natural capital, including landslides and loss of biodiversity, as forests are no longer managed. We acquire unmanaged forests, such as logged areas, and collaborate with companies to regenerate them, benefiting both nature and businesses.