66% of Telephone Operators Have an "Oshi"! Survey Reveals How Hobbies Drive Work Motivation

A survey conducted by Telephone Answering Service Co., Ltd. revealed that 65.5% of its operators engage in "Oshikatsu" (supporting favorites), significantly exceeding the national average of 40%. The results highlight that spending earnings on personal passions serves as a primary motivator for maintaining high service quality in demanding BPO environments. The company attributes its high 4-year retention rate of 46% to a unique work culture that respects personal boundaries while providing professional support, enabling staff to effectively balance their private interests with high-hospitality work.