WEB Video "Cool Stay Kushiro" Wins Double Top Awards at the 66th All-Hokkaido Advertising Association Awards

The Kushiro Chamber of Commerce and Industry (Kushiro City, Hokkaido, President: Nariyoshi Kuribayashi) announced on May 28, 2026, that the web video "Cool Stay Kushiro," produced last year, won the top awards in the film category at the 66th All-Hokkaido Advertising Association Awards.

66th All-Hokkaido Advertising Association Awards Awards and Winners Category Award Winner Title Film Category (ONLINE Film) Excellent Award Kushiro Chamber of Commerce and Industry Cool Stay Kushiro Film Category (ONLINE Film) Creator Award POPS Co., Ltd. Niban Kobo Co., Ltd. Cool Stay Kushiro All-Hokkaido Advertising Association: http://all-hokkaido-ad.jp/

WEB Video "Cool Stay Kushiro"

"Cool Stay Kushiro" was produced as part of the "Cool Kushiro, Business Development Project" by the Kushiro Chamber of Commerce and Industry. It was created as one of the projects commemorating the 100th anniversary of the Chamber's founding in 2024 and was released on May 20, 2025 (Tuesday).

The video humorously depicts the coolness of Kushiro in the summer, with an average temperature of 18.5°C*¹, using a performance style reminiscent of 1980s city pop karaoke videos. The project proposes staying in cool Kushiro as a "new summer habit" as an option for Japan's heat countermeasures.

The aim of this project is not just to emphasize the low temperature, but to propose "spending time in cool Kushiro" itself as a new summer choice, or "new habit." "Kushiro is not just a summer resort, but a place to beat the heat." We want to convey the way of summer in Kushiro, which not only avoids the heat but also cuts out the very existence of heat, to as many people as possible.

Since its release, the video has been viewed more than 240,000 times, gaining high engagement from viewers, and has been featured in 85 media outlets, creating a significant advertising effect.

The Kushiro Chamber of Commerce and Industry will continue to challenge the next steps with the concept of "Kushiro's coolness changes Japan" and "COOL STAY KUSHIRO! Kushiro's coolness cools both body and mind."

*¹ Average temperature from June to August 2024, according to the Japan Meteorological Agency

Cool Stay Kushiro I said, "There's a place called Kushiro, right?" There's no pool at school, and no beach either The air conditioning penetration rate is less than 10%, and the wind chimes don't even ring But in the summer, we warm sake at the hearth There's "HOT" in the vending machines in the summer And the iron plate is hot even in the midsummer But the coolness wraps around here, this is your paradise

Overview of WEB Video "Cool Stay Kushiro"

Title: Cool Stay Kushiro Release Date: May 20, 2025 (Tuesday) Video URL: https://youtu.be/rnavN54j4-I Special WEB Site: https://cool946.com/coolstay/ Press Release at the Time of Release (PR TIMES): https://prtimes.jp/main/html/rd/p/000000001.000162612.html

About the All-Hokkaido Advertising Association Awards

Organized by: All-Hokkaido Advertising Association (Parent Organization: Japan Advertising Association)

Since its establishment in 1961 (Showa 36), the All-Hokkaido Advertising Association has contributed to the improvement and activation of advertising expressions in Hokkaido. It is the only and highest authority comprehensive advertising award in the prefecture. It awards outstanding works and creators in each category, and the past winning works can be said to be the advertising history and promotion history of Hokkaido itself.

This year marks the 66th anniversary of the award, and it is an unprecedented and honorable feat for a regionally produced web video to win the top award in the "Film Category."

Voices of the Production Staff

In Japan, where heat has become a serious social issue to the extent that "extremely hot days" above 40°C have been established this year, "Kushiro, a place to beat the heat," is a place of hope for people all over Japan and the world who are suffering from global warming. I have experienced and stayed in the summer of Kushiro myself and have felt this. I hope that solving Japan's social issues will provide a clue to solving the regional issues that Kushiro is facing. With such a wish, I hope that "Cool Stay Kushiro" will spread further from this award.

(POPS Creative Director Junichi Tanaka)

It is a great honor to have won the top awards in the film category at the historic All-Hokkaido Advertising Association Awards. This work is a web video planned to convey "Cool Kushiro" nationwide. The potential of Kushiro as a "place to beat the heat" where you can escape from the scorching heat of the city and cool down both mind and body has been expressed with wonderful creative power. We will use this award as an opportunity to let more people know the charm of Kushiro and further polish it.

(Kushiro Chamber of Commerce and Industry, Regional Development Committee Chairman Shouhei Sugimura)

Inquiries from the press regarding this matter

Kushiro Chamber of Commerce and Industry, Regional Development Department (In charge: Saito, Okidate) kcci-info@kuhcci.or.jp Phone: 0154-41-4143 FAX: 0154-41-4000