YANGZI DIJITAL Inc. to Support Global Brand TLSS's Entry into Japan, Commencing SNS Marketing and E-commerce Expansion for Soccer Spike Brand

## What is TLSS?

**2007:**

Opened the first "Tian Lang Soccer Shop" in China.

Built the foundation of the football business by addressing the needs of players on the field.

**2010-2017:**

Participated in product development in collaboration with multiple brands.

Accumulated knowledge on materials, design, and functionality, establishing the basis for manufacturing.

**2018:**

Launched the TLSS brand and began apparel and accessories development.

Simultaneously, established the independent studio "MOTONE" as a development base for soccer spikes,

building a full-fledged product development system.

**2024:**

After approximately 6 years of research and development,

TLSS's first soccer spikes were launched into the market.

Consolidating accumulated knowledge and technology, proposing new value as a product suitable for actual play.

## YANGZI DIJITAL Inc. started integrated marketing support in the following areas from December 2025:

- Instagram operation (soccer, spikes, review content)

- TikTok operation (short videos / wearing reviews / play videos)

- YouTube operation (product explanations / comparison content)

- Expanding recognition through contracts with professional soccer players

## Future Development

In the future, we will promote sales expansion in the Japanese market, focusing on the following channels:

- TLSS Japan Official Website (D2C sales)

- Instagram Shop function (SNS commerce)

- TikTok Shop (SNS commerce)

- Offline store expansion

By designing a consistent customer journey from SNS to purchase, we aim to maximize conversion.

[TLSS JAPAN Instagram] https://www.instagram.com/tlss.jp/

[TLSS JAPAN website] https://tlss.jp/

## Comment from YANGZI DIJITAL Inc. Representative

"As someone who has been dedicated to competitive soccer since childhood, I am deeply honored to support the initiatives of TLSS, a global soccer brand. When I actually wore the shoes, I felt that they were designed to fit Japanese feet, and I realized their quality was sufficient to meet the demands of professional soccer, where intense play is always required. The ability to maintain high performance for a long period with proper care is also a great appeal. Furthermore, these shoes are carefully manufactured one by one by skilled craftsmen, and a strong commitment to material selection can be felt. I am delighted to be able to help widely introduce such valuable products to Japanese soccer players and fans. Moving forward, we will strive to spread proper recognition as a brand that is loved for a long time."

## Company Overview

**[YANGZI DIJITAL Inc.]**

A Japanese subsidiary of Coolib Network Technology (Shanghai) Co., Ltd. based in Shanghai, China.

Supports multiple platforms such as Tmall, JD.com, and Pinduoduo in cross-border e-commerce and Chinese e-commerce operations.

Also has strengths in SNS operations such as Xiaohongshu, Douyin, WeChat, and Weibo, providing end-to-end support from brand awareness expansion to sales. Established its Japanese subsidiary in 2026, it also focuses on supporting Chinese companies and brands entering the Japanese market, offering one-stop services from marketing strategy formulation to EC construction and sales expansion.

In addition, it offers video production and novelty goods production as sub-services, comprehensively supporting overall brand communication.

**Contact for this service:**

YANGZI DIJITAL Inc. (Headquarters: Coolib Network Technology (Shanghai) Co., Ltd.)

Contact Person: Tomoya Shioya

Email: shioya@clibs.cn