Expansion of Pilot Program to Visualize Environmental Impact Reduction in Livestock Products
The Ministry of Agriculture, Forestry and Fisheries (MAFF) has launched the second phase of a pilot program to visualize efforts in reducing the environmental impact of livestock products through a 3-star labeling system.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 00:00
- 🔍 Collected: May 22, 2026 at 15:31
- 🤖 AI Analyzed: May 27, 2026 at 00:12 (104h 40m after Collected)
## Overview
A pilot program is underway to visualize greenhouse gas reduction efforts for milk, dairy products, and beef through 'Trial Labeling.' Following the first phase in March 2026, the second phase will involve three new products.
This initiative evaluates environmental reduction efforts based on data such as headcount, feed, and waste management entered into a trial calculation sheet. The results are presented to consumers using a 3-star system.
## Participating Products and Stores (Phase 2)
1. White Rose Milk (Daisen Dairy Agricultural Cooperative): From early June 2026
2. Hirata Rosso Beef Milk Gelato (Arai Farm): From late May 2026 (Stores in Tochigi Prefecture)
3. Omi Daikichi Beef (Daikichi Chikusan Co., Ltd.): From early June 2026 (Stores in Shiga and Kyoto Prefectures)
## Future Outlook
The program aims to identify and improve operational challenges through these sales trials. The ministry is also actively seeking new partners and products.
A pilot program is underway to visualize greenhouse gas reduction efforts for milk, dairy products, and beef through 'Trial Labeling.' Following the first phase in March 2026, the second phase will involve three new products.
This initiative evaluates environmental reduction efforts based on data such as headcount, feed, and waste management entered into a trial calculation sheet. The results are presented to consumers using a 3-star system.
## Participating Products and Stores (Phase 2)
1. White Rose Milk (Daisen Dairy Agricultural Cooperative): From early June 2026
2. Hirata Rosso Beef Milk Gelato (Arai Farm): From late May 2026 (Stores in Tochigi Prefecture)
3. Omi Daikichi Beef (Daikichi Chikusan Co., Ltd.): From early June 2026 (Stores in Shiga and Kyoto Prefectures)
## Future Outlook
The program aims to identify and improve operational challenges through these sales trials. The ministry is also actively seeking new partners and products.
FAQ
「実証用みえるらべる」とはどのようなものですか？
飼養情報（頭数、飼料、排せつ物処理など）に基づき温室効果ガス低減の取組を評価し、その結果を3段階の星で消費者に分かりやすく表示するラベルです。
今回の販売実証（第2弾）で新たに参加した事業者はどこですか？
大山乳業農業協同組合（白バラ牛乳）、アライファーム（平田ロッソ牛 ミルクジェラート）、大吉畜産（近江だいきち牛）の3社です。
この取組の目的は何ですか？
本格運用に向けて販売実証を行い、運用上の課題把握や改善を進めることです。
実証用算定シートにはどのような情報を入力しますか？
頭数、飼料、排せつ物処理などの飼養情報を入力します。
この取組に関する詳細はどこで確認できますか？
農林水産省のウェブサイト（https://www.maff.go.jp/j/kanbo/kankyo/seisaku/mieruka_chikusan.html）で確認できます。