Regarding the Holding of the 4th GOHAN Project Meeting
MAFF will hold the 4th GOHAN Project meeting on April 9, 2026, to discuss export strategies for Japanese rice and processed rice products, focusing on the Asian market to promote global expansion.
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- 📰 Published: April 9, 2026 at 01:51
- 🔍 Collected: April 8, 2026 at 17:30
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〇 Discuss strategies for expanding exports of Japanese rice and rice products with businesses.
〇 The 4th meeting will be held on April 9, Reiwa 8 (2026).
The Ministry of Agriculture, Forestry and Fisheries (MAFF) will hold the 4th meeting of the "GOHAN Project," an opinion exchange session to discuss export strategies with businesses involved in exports and translate them into concrete initiatives, in order to further promote the expansion of exports of Japanese rice and rice products on April 9, Reiwa 8 (2026).
## 1. Overview
To ensure our nation's food security through production promotion that meets rice demand, it is essential to expand the rice market by creating demand through the development of new demand such as exports and rice flour.
Especially, to expand the rice market through export expansion, it is necessary to build initiatives where all stakeholders, from the upstream production sites to downstream consumption overseas, cooperate as one.
For this purpose, we are promoting the GOHAN Project, where businesses and stakeholders with a desire and proactive approach to exports can explore concrete ways of collaboration and cooperation, leading to effective initiatives that are not bound by conventional frameworks.
To date, the 1st meeting focused on challenges and solutions for specific content such as "onigiri," "food service," "prepared meals," and "packaged rice." The 2nd meeting discussed strategies for export expansion and market establishment based on market characteristics in the United States, and the 3rd meeting discussed those for Europe.
The 4th meeting will address the characteristics and strategies of the Asian market.
## 2. Date and Location
(1) Date and Time: Thursday, April 9, Reiwa 8 (2026), from 15:30
(2) Location: Web conference (closed to the public)
(3) Participating Organizations (Scheduled)
- Ministry of Agriculture, Forestry and Fisheries
- Ministry of Economy, Trade and Industry
- Japan External Trade Organization (JETRO)
- Japan Food Export Promotion Center
- Japan Rice and Rice Related Food Export Promotion Association
- Export-related businesses and organizations: 17 companies/organizations
## 3. Agenda
(1) Sharing of Asian market characteristics, strategies, and case studies
(2) Exchange of opinions
## 4. Posting of Meeting Materials
Meeting materials will be posted at the following link after the meeting concludes:
https://www.maff.go.jp/j/syouan/keikaku/soukatu/kome_yusyutu/gohan_project.html
Contact Information
Rice and Rice Products Export Promotion Officer
Department: Rice Demand Development Team
Main: 03-3502-8111 (Ext. 4751)
Direct Dial: 03-3504-3861
Keywords: Rice, Kome, Gohan, Rice Flour, Export Expansion
〇 The 4th meeting will be held on April 9, Reiwa 8 (2026).
The Ministry of Agriculture, Forestry and Fisheries (MAFF) will hold the 4th meeting of the "GOHAN Project," an opinion exchange session to discuss export strategies with businesses involved in exports and translate them into concrete initiatives, in order to further promote the expansion of exports of Japanese rice and rice products on April 9, Reiwa 8 (2026).
## 1. Overview
To ensure our nation's food security through production promotion that meets rice demand, it is essential to expand the rice market by creating demand through the development of new demand such as exports and rice flour.
Especially, to expand the rice market through export expansion, it is necessary to build initiatives where all stakeholders, from the upstream production sites to downstream consumption overseas, cooperate as one.
For this purpose, we are promoting the GOHAN Project, where businesses and stakeholders with a desire and proactive approach to exports can explore concrete ways of collaboration and cooperation, leading to effective initiatives that are not bound by conventional frameworks.
To date, the 1st meeting focused on challenges and solutions for specific content such as "onigiri," "food service," "prepared meals," and "packaged rice." The 2nd meeting discussed strategies for export expansion and market establishment based on market characteristics in the United States, and the 3rd meeting discussed those for Europe.
The 4th meeting will address the characteristics and strategies of the Asian market.
## 2. Date and Location
(1) Date and Time: Thursday, April 9, Reiwa 8 (2026), from 15:30
(2) Location: Web conference (closed to the public)
(3) Participating Organizations (Scheduled)
- Ministry of Agriculture, Forestry and Fisheries
- Ministry of Economy, Trade and Industry
- Japan External Trade Organization (JETRO)
- Japan Food Export Promotion Center
- Japan Rice and Rice Related Food Export Promotion Association
- Export-related businesses and organizations: 17 companies/organizations
## 3. Agenda
(1) Sharing of Asian market characteristics, strategies, and case studies
(2) Exchange of opinions
## 4. Posting of Meeting Materials
Meeting materials will be posted at the following link after the meeting concludes:
https://www.maff.go.jp/j/syouan/keikaku/soukatu/kome_yusyutu/gohan_project.html
Contact Information
Rice and Rice Products Export Promotion Officer
Department: Rice Demand Development Team
Main: 03-3502-8111 (Ext. 4751)
Direct Dial: 03-3504-3861
Keywords: Rice, Kome, Gohan, Rice Flour, Export Expansion