Zojirushi to Hold 'Zojirushi Oishii Gohan-dokoro' Tasting Events in 12 Cities Nationwide, Featuring Rice Cooked with its Signature 'Enbu-daki'!

Photo: Booth at the 'Shizuoka Festival' held in April 2025. This event was started in 2024 with the desire to 'spread the charm of rice throughout the country' and 'let many people know the deliciousness of rice cooked with Zojirushi's signature 'Enbu-daki''. In 2025, approximately 45,000 customers sampled the rice at 11 venues nationwide. At this year's event as well, you can enjoy a free tasting of freshly cooked rice, carefully washed and cooked by employees from our sales offices in various regions. During the tasting, our employees will also introduce the 'Enbu-daki' product, revealing the secrets to its delicious rice-cooking capabilities. Starting with the event in Yokohama on Saturday, May 30th, and Sunday, May 31st, it is scheduled to be held sequentially from August onwards in areas including Sapporo, Sendai, Niigata, Kanazawa, Utsunomiya, Tokyo, Nagoya, Osaka, Hiroshima, Fukuoka, and Naha. The schedule and details will be updated on the special website. URL: https://www.zojirushi.co.jp/syohin/rice/ricecooker/enbudaki/event/ About 'Zojirushi Oishii Gohan-dokoro': ① Free serving of freshly cooked rice with 'Enbu-daki'. ② Zojirushi employees nationwide will cook delicious rice using recommended washing methods. ③ Zojirushi employees will explain the secrets of how 'Enbu-daki' cooks deliciously. Photo shows a stage PR at one of the venues. *All photos from ① to ③ are from last year's event. 'Zojirushi Oishii Gohan-dokoro' Yokohama Event Overview: tvk Kanagawa MIRAI Street Dates: Saturday, May 30th, 11:00-17:00; Sunday, May 31st, 10:00-16:00 Location: Yokohama Park, Nihon Odori, Prefectural Government Main Building Parking Lot Event HP: https://www.tvk-yokohama.com/mirai/street/ About the Pressure IH Rice Cooker 'Enbu-daki': To pursue even more delicious rice, we thoroughly researched the origin of rice cooking, 'kamado-daki' (traditional stove cooking), and the pressure IH rice cooker 'Enbu-daki' was born in 2018 by recreating the flickering flames of a kamado. 'Enbu-daki' features a unique 'Rotation IH structure' where the bottom IH heater, the heart of the rice cooker, is divided into multiple parts that are independently controlled. By repeating localized, intense heating, it creates a vigorous convection inside the pot. This intense convection transfers heat thoroughly to each grain of rice, cooking it to be sweet and fluffy. About our restaurants: Based on the concept 'Delicious rice is here,' we operate stores that offer exquisite rice cooked with 'Enbu-daki'. Through our rice-centric restaurants, bento shops, and onigiri specialty stores, we deliver the感動 (kando - deep impression) experience of delicious rice. 'Zojirushi Shokudo' (Osaka Main Store, Tokyo Store, Umeda Store) As a rice restaurant, we offer rice cooked with 'Enbu-daki' and side dishes with seasonal ingredients designed to pair perfectly with the rice. It is a Japanese-style dining experience focused on 'rice', the staple food of Japan. October 2018 OPEN: 'Zojirushi Shokudo Osaka Main Store' February 2023 OPEN: 'Zojirushi Shokudo Tokyo Store' February 2026 OPEN: 'Zojirushi Shokudo Umeda Store' 'Zojirushi Ginshari Bento' (Shin-Osaka Station) A 'rice-is-the-star' bento specialty store launched with the desire to let more people know the true deliciousness of rice and to make it more accessible. We cook rice that is moist and has a pleasant sweetness. March 2021 OPEN: 'Zojirushi Ginshari Bento' 'Zojirushi Ginshari Onigiri' (Hanshin Umeda Main Store, Kyobashi Store) An onigiri specialty store with the concept 'Onigiri, with perfectly cooked rice.' A unique cooking method developed specifically for onigiri achieves a balance between the 'chewiness of each grain of rice and the fluffiness when made into an onigiri.' The chewy, sweet rice gently falls apart in your mouth. April 2022 OPEN: 'Zojirushi Ginshari Onigiri Hanshin Umeda Main Store' September 2025 OPEN: 'Zojirushi Ginshari Onigiri Kyobashi Store'