Hiroshi Abe Becomes a Meticulous 'Science Dad' for Rice! Zojirushi's New TV-CM Starts Broadcasting on May 14th
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 22:30
- 🔍 Collected: May 14, 2026 at 14:02
- 🤖 AI Analyzed: May 15, 2026 at 20:12 (30h 10m after Collected)
Zojirushi Corporation will begin broadcasting its new TV commercial series 'Come on, it's time to eat, it's time to eat.' featuring Hiroshi Abe nationwide from Thursday, May 14, 2026. The commercial depicts Abe as an X-ray technician and father who meticulously measures rice with a leveling stick on a weekend morning. Accompanied by an original song by Kaho Nakamura, the ad highlights the small everyday happiness brought by a bowl of delicious rice, reinforcing Zojirushi's commitment to delivering 'delicious rice' as an infrastructure of happiness.